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Rogers to offer promotional ads by text

Rogers to offer promotional ads by text | Creating Great Blogs | Scoop.it
‘Geofence’ technology will allow advertisers to send messages to subscribers who pass by their retail locations

Via Location Based Marketing Association
Luigi Cappel's insight:

This is great news providing the get the context and profile right. Good to see that people get no more than 4 offers a week. The key is relevancy and timeliness. Get that right and people will enjoy it. 

 

That entails significant commitment from retailers to do it right. I keep seeing questions on LinkedIn asking how can we compete with the Internet. This is hopefuilly an example of how. 

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Luigicappel's Weblog

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Luigicappel's Weblog

Luigicappel's Weblog | Creating Great Blogs | Scoop.it
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Luigicappel's Weblog

Luigicappel's Weblog | Creating Great Blogs | Scoop.it
The Social, Location and Mobile Guru
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Luigicappel's Weblog

Luigicappel's Weblog | Creating Great Blogs | Scoop.it
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Luigicappel's Weblog

Luigicappel's Weblog | Creating Great Blogs | Scoop.it
The Social, Location and Mobile Guru
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Luigicappel's Weblog

Luigicappel's Weblog | Creating Great Blogs | Scoop.it
The Social, Location and Mobile Guru
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Luigicappel's Weblog

Luigicappel's Weblog | Creating Great Blogs | Scoop.it
The Social, Location and Mobile Guru
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Luigicappel's Weblog

Luigicappel's Weblog | Creating Great Blogs | Scoop.it
The Social, Location and Mobile Guru
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Luigicappel's Weblog

Luigicappel's Weblog | Creating Great Blogs | Scoop.it
The Social, Location and Mobile Guru
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Luigicappel's Weblog

Luigicappel's Weblog | Creating Great Blogs | Scoop.it
The Social, Location and Mobile Guru
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Luigicappel's Weblog

Luigicappel's Weblog | Creating Great Blogs | Scoop.it
The Social, Location and Mobile Guru
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Luigicappel's Weblog

Luigicappel's Weblog | Creating Great Blogs | Scoop.it
The Social, Location and Mobile Guru
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Luigicappel's Weblog

Luigicappel's Weblog | Creating Great Blogs | Scoop.it
The Social, Location and Mobile Guru
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Luigicappel's Weblog

Luigicappel's Weblog | Creating Great Blogs | Scoop.it
The Social, Location and Mobile Guru
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Scooped by Luigi Cappel
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Luigicappel's Weblog

Luigicappel's Weblog | Creating Great Blogs | Scoop.it
The Social, Location and Mobile Guru
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