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Talking Horses: Win a £25 bet in our daily racing blog tipping contest - The Guardian

Talking Horses: Win a £25 bet in our daily racing blog tipping contest - The Guardian | Creating Great Blogs | Scoop.it
The Guardian
Talking Horses: Win a £25 bet in our daily racing blog tipping contest
The Guardian
Talking Horses: Win a £25 bet in our daily racing blog tipping contest.
Luigi Cappel's insight:

When I first saw this story, I thought, horses, perfect topic for a blog. People I know who like horses, can talk all day about them, and people who are seriously into the track and betting, can't get enough of the stuff.

 

Then I realised, this was no normal blog, but a blog inside the Guardian. Then I thought, this isn't a blog, just a newspaper cashing in on the concept. I followed the horse blog through and found it linked to a web page containing a whole bunch of blogs about different sports. 

 

It was a very busy page full of content, but you can see loads of comments and engagement and now I'm thinking this is actually a very smart model that other publishers should also consider. What a great way to get readers to your publication. 

 

Last night I saw a QR Code in the New Zealand Herald as a gimmick to get people to send letters to the editor. Isn't letters to the editor too old school. 

 

There are of course moderation and other considerations for newspapers, but for people that aren't blogging for business purposes and want to share their knowledge and passion for a topic, this could bring more readership.

 

Yes, I know about the Huff. 

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