Watch and learn as we take a look at 5 email marketing conversion killers and teach you how to avoid costly conversion mistakes!
1. Do You Overuse Images?
Having a single image with a poor ALT tag could literally mean you’re cutting out half of your audience. If you are an eCommerce store or find that HTML-heavy emails convert really well then it can be hard to avoid this situation but you can start to work around it by including descriptive ALT tags that at least give the customer a good idea of what the email is about and why they should view it in full.
2. Did You Segment Your Email List?
3. Do You Provide Too Many Choices?
As with landing page, a single, dedicated call-to-action is the most powerful way to maximize your conversions. Repeating this call to action is even better.
4. Do You A/B Test Your Emails?
5. Do You Only Send One Single Email?
Rules of thumb:Focus on education whenever you can.Send up to 3 emails per week, spaced a few days apart.Link your emails together: build momentum.