Creating Conversion with Great Content
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Vary Your Content Marketing Delivery Methods - Learn How to Blog

Vary Your Content Marketing Delivery Methods - Learn How to Blog | Creating Conversion with Great Content | Scoop.it
As a blogger, you can leverage a variety of ways that help you get your message across. How do you carry out your content marketing delivery methods?
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Rescooped by Nicholas Evangelisti from Internet Marketing Strategy 2.0
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Optimize Your Landing Page Design By Seeing What Your Users See with Eyequant

Optimize Your Landing Page Design By Seeing  What Your Users See with Eyequant | Creating Conversion with Great Content | Scoop.it

EyeQuant instantly predicts how users look at your websites using technology developed by the world's top attention scientists at Caltech. No code required.


Via Robin Good
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Robin Good's curator insight, February 2, 2014 5:19 AM



Eyequant is a new web app which allows you to test and analyze instantly and web page design, landing or product page and to visualize for you the areas on the page that readers will pay most attention to.


The app does not require you to install any code or plugin on your site as it leverages scientific research data to evaluate, analyze and predict reader's behavior on any page without needing to use live traffic data.


Once you have submitted a web page by uploading it or by submitting its URL, Eyequant will be able to provide three different visual maps (attention map, hot spots, perception map) of your page showcasing the specific areas where reader's eyes will be drawn.


All visual maps produced by Eyequant can be easily exported to PDF, PPT and ZIP files. 


My comment: Excellent resource to gain valuabe insight into how to improve and optimize any web page. Definitely worth trying.



Free try out available (2 pages).


Try it out now: http://eyequant.com/ 


Pricing: http://eyequant.com/#!/pricing 





Valerie Demont's curator insight, February 5, 2014 2:00 AM

Testé : 2 analyses gratuites de vos landing pages. Ensuite, les price plan ne sont pas donnés.

 

Jim's curator insight, February 12, 2014 5:58 PM

Here is a quick way to test your web site on three different levels. It's a good way to better understand 

Rescooped by Nicholas Evangelisti from Twitter best practices, engagement and research
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5 Tips for Planning Twitter Ads From Top Brand Marketers | Simply Measured

5 Tips for Planning Twitter Ads From Top Brand Marketers | Simply Measured | Creating Conversion with Great Content | Scoop.it
If you read our latest Twitter study, you’re now armed with lots of stats on how top brand marketers are using Twitter to drive brand awareness and engagement (and if you didn’t read it, you definitely should). It also offers tips for how marketers...

Via Debra Askanase
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Debra Askanase's curator insight, January 28, 2014 10:55 PM

Include photos and links, and use keyword targeting

Rescooped by Nicholas Evangelisti from Digital & Internet Marketing News
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SEO Traffic 2014: Your One-Stop Reference Guide for Non-SEOs

SEO Traffic 2014: Your One-Stop Reference Guide for Non-SEOs | Creating Conversion with Great Content | Scoop.it

Google search engine traffic is a doozy. So how do we, non-SEOs, get a shot at it? My SEO Traffic 2014 guide for non-SEOs will show you how.


Via Kimberly Castleberry
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Kimberly Castleberry's curator insight, January 29, 2014 10:41 PM

You know I follow this stuff closely and I think Ana did a superb job summarizing what is going on at this time. 

Francine Bishop's curator insight, January 30, 2014 6:12 PM

Great summary to get search traffic for non-SEO's. 

Julieanne van Zyl's curator insight, February 2, 2014 5:43 PM

this is the best reference I've seen for SEO, recommended reading for anyone who wants their blog posts listed on Google.

Rescooped by Nicholas Evangelisti from Social Media Useful Info
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Who Really Gets People To Buy On Social Media Influencers or Early Adopters?

Who Really Gets People To Buy On Social Media Influencers or Early Adopters? | Creating Conversion with Great Content | Scoop.it

According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....


Via janlgordon, Ivo Nový
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Neil Ferree's curator insight, February 4, 2014 3:36 PM

Social Content Marketing is no longer an Option.


Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Randi Thompson's curator insight, February 6, 2014 9:43 AM

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

renata mello's curator insight, February 21, 2014 11:10 AM

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

Rescooped by Nicholas Evangelisti from Social Media, SEO, Mobile, Digital Marketing
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5 Benefits of Guest Blogging

5 Benefits of Guest Blogging | Creating Conversion with Great Content | Scoop.it

At one time in the SEO world guest blogging was the be all, do all thing to increase your search engine rankings. Just recently, Google's very own Matt Cutts says guest blogging for SEO is a no-no. I guess it was a ploy to stop people from doing "secret tricks" to game the system.


Via Kamal Bennani
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How to Create Your Own Promo Video for Under $100

How to Create Your Own Promo Video for Under $100 | Creating Conversion with Great Content | Scoop.it

If you’re like a lot of startups or small businesses, the typical price for creating a professional explainer video just isn’t in the budget.... In a recent KISSmetrics post entitled Can Product Videos Increase Conversion Rates?, Sherice Jacobs explains why video marketing has finally come of age, and why video is an essential selling tool for any business. One of the more popular video formats these days are explanatory videos, or explainer videos.Explainer videos are typically 60-90 second videos explaining how your company works and what sets you apart from the competition (your unique selling proposition, or USP)...


Via Jeff Domansky
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Randi Thompson's curator insight, January 25, 2014 8:43 AM

Video marketing is HOT!  Now you can create a short, yet effective video for your business.  

Jeff Domansky's curator insight, January 25, 2014 9:59 AM

KissMetrics explains the popularity and value of "Explainer" videos Recommended reading.

Wendy Eagleson's curator insight, January 26, 2014 12:37 PM

"Visuality" reigns supreme!

 

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How To Access The Invisible Internet You're Not Supposed To Find

How To Access The Invisible Internet You're Not Supposed To Find | Creating Conversion with Great Content | Scoop.it

Infographic explains how you can find information about the secretive deep web.

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13 Powerful Stats on How Content Marketing Generates Leads - Atomic Reach Blog :: Content Marketing & Scoring Engine

13 Powerful Stats on How Content Marketing Generates Leads - Atomic Reach Blog :: Content Marketing & Scoring Engine | Creating Conversion with Great Content | Scoop.it
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Lead Generation and Content Marketing

Lead Generation and Content Marketing | Creating Conversion with Great Content | Scoop.it

Blog post at Problogging Success :
No matter what content one writes, it is important for it to be compelling and engaging. The very foundation of a lead generation system i[..]

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The 9 Social Media Marketing Articles You should Read

The 9 Social Media Marketing Articles You should Read | Creating Conversion with Great Content | Scoop.it

"Think Social”.. “Go Social”.. ”Be Social”.. ”Act Social”… “Just DO Social” Almost all marketers hear these directives in today’s day and age.. As a marketer and a social media lover, if I had to s...

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31 smart business blog post prompts #blogging

31 smart business blog post prompts #blogging | Creating Conversion with Great Content | Scoop.it

Ever wondered what those blogging challenges were about? Ever thought you needed a blog prompt? If so then this is the post for you.

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Content Marketing; Contributing To The Conversation - Business 2 Community

Content Marketing; Contributing To The Conversation - Business 2 Community | Creating Conversion with Great Content | Scoop.it
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7 Content Marketing Tips For Getting Out From Under Penguin | IMSoup

7 Content Marketing Tips For Getting Out From Under Penguin | IMSoup | Creating Conversion with Great Content | Scoop.it

Here are some content marketing tips to help repair your site, improve your content, and hopefully regain a good chunk of the traffic you are used to getting.

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A blueprint for evaluating content marketing ROI - Smart Insights Digital Marketing Advice

A blueprint for evaluating content marketing ROI - Smart Insights Digital Marketing Advice | Creating Conversion with Great Content | Scoop.it

Content marketing works, but measuring content marketing ROI is challenging

In the recent Smart Insights-Hubspot research into content marketing in Europe, 44.4% of marketing managers who responded to the survey, say they struggle to measure the return on their content marketing investment.

 

This inability to measure the ROI of content marketing confirms a need for more guidance on how to calculate the cost of content marketing and measure the return on investment.

 

In this post I want to walk you through a simple but effective costing model, and show you how, by breaking out the component costs of content into labour, production and distribution, you can work out your content marketing cost, which provides the basis for evaluating your content marketing ROI.

 

Broadly speaking, content marketing can be divided into 5 cost centres:

Content Marketing: 5 Cost Centres

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, February 4, 2014 5:27 PM

A very useful compendium of "cost" centers for the development of #contentmarketing. Also includes some ideas about how to measures some of the associated costs (the investment part of ROI). It is left up to the reader to figure out the monetary "benefits" that result (the "return" part of ROI).

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5 Great Infographics About Native Advertising for B2B

5 Great Infographics About Native Advertising for B2B | Creating Conversion with Great Content | Scoop.it

This week, we're talking about native advertising. We wanted to give you some resources to learn more about the growth of native advertising, starting with these five infographics on native adverti...

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Scoop.it Secrets For Content Marketing Success

Scoop.it Secrets For Content Marketing Success | Creating Conversion with Great Content | Scoop.it

Want to know how to make the most of content curation site scoop.it? Find out this simple secret tip to drive traffic to your content.

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Jeff Domansky's curator insight, February 7, 2014 3:40 AM

Really valuable tips for your curation on Scoop.it.

aanve's curator insight, February 8, 2014 12:37 AM

www.aanve.com

 

ELISA TANGKEARUNG's curator insight, February 8, 2014 7:57 AM
...
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50 Free Animation Tools And Resources For Digital Learners

50 Free Animation Tools And Resources For Digital Learners | Creating Conversion with Great Content | Scoop.it

50 Free Animation Tools And Resources For Digital Learners


Via Yuly Asencion, Jenn Alevy, Gust MEES, Gerrit Bes
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Sandrine Delage (Borgé)'s curator insight, February 7, 2014 2:23 PM

Cela va vous occuper de tester tous ces logiciels ! A garder même pour les moins Digital Learners !

Janet Shivell's curator insight, April 25, 2014 10:44 AM

Check out these 50 Free Animation Tools And Resources For Digital Learners

Kathleen Boyd's curator insight, March 26, 9:43 PM


A great listing of valuable tools.


Learn more:


http://www.scoop.it/t/21st-century-tools-for-teaching-people-and-learners/?tag=Animated


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3 essential lessons from celebrities creating content | Branded3

3 essential lessons from celebrities creating content | Branded3 | Creating Conversion with Great Content | Scoop.it

Since the massive success of Kate Moss' collaboration with Topshop in 2007, brands of all shapes and sizes want to get a celebrity name involved in their m.

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5 Search Engine Optimization Trends For 2014 (Infographic)

5 Search Engine Optimization Trends For 2014 (Infographic) | Creating Conversion with Great Content | Scoop.it

A previous report from Forrester Research established Search Engine Optimization (SEO) as the most important source of targeted traffic business owners can have for their websites, with organic web search or natural search sitting at the top of traffic sources. Digital marketers expect this trend to persist and would grow at a steady rate despite the proliferation and growing popularity of other traffic sources like social networks and other online or offline channels.

The following infographic describes some of the most anticipated SEO trends for the new year.


Via Lauren Moss
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Aziz Louksah's curator insight, January 28, 2014 4:07 AM

what to look for when thinking SEO in 2014? obviously Google updates and here's the most important bits

Saranne Davies's curator insight, February 6, 2014 4:21 AM

And..... here they are.

Succint.  Be customer friendly.

John Thomas's curator insight, February 12, 2014 12:53 PM
5 Search Engine Optimization Trends For 2014 (Infographic)
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Brand Your Social Biz with Social Media Customization

Brand Your Social Biz with Social Media Customization | Creating Conversion with Great Content | Scoop.it
Nicholas Evangelisti's insight:

Synergize Your Social Media with Profesional Branded Customized Backgrounds #Marketing #Influence — Universal:

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8 great Content Marketing Tools for Business

8 great Content Marketing Tools for Business | Creating Conversion with Great Content | Scoop.it

Content marketing is an essential aspect of 
online marketing. The aim is to ensure
quality and consistency throughout
your marketing campaign.

We have collected 8 of the best Content Marketing


Via TechinBiz
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Adweek's Top 5 Commercials of the Week: Jan. 10-17

Adweek's Top 5 Commercials of the Week: Jan. 10-17 | Creating Conversion with Great Content | Scoop.it

In this week's battle of the brands, four spots—for Guinness, Sony, Apple and Duracell—seek to strum an inspired chord within us. But a fourth, for the horror film Devil's Due, leans on our innate desire for schadenfreude with its frightening prank.

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How to Handle a Crisis on Social Media - Business 2 Community

How to Handle a Crisis on Social Media - Business 2 Community | Creating Conversion with Great Content | Scoop.it
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Personal Branding Online: Content, Social, & SEO Mashup

Personal Branding Online: Content, Social, & SEO Mashup | Creating Conversion with Great Content | Scoop.it

Learn how to combine the powers of great content, social engagement, & SEO to boost your personal brand and build loyal customers.

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