If you read our latest Twitter study, you’re now armed with lots of stats on how top brand marketers are using Twitter to drive brand awareness and engagement (and if you didn’t read it, you definitely should). It also offers tips for how marketers...
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....
At one time in the SEO world guest blogging was the be all, do all thing to increase your search engine rankings. Just recently, Google's very own Matt Cutts says guest blogging for SEO is a no-no. I guess it was a ploy to stop people from doing "secret tricks" to game the system.
If you’re like a lot of startups or small businesses, the typical price for creating a professional explainer video just isn’t in the budget.... In a recent KISSmetrics post entitled Can Product Videos Increase Conversion Rates?, Sherice Jacobs explains why video marketing has finally come of age, and why video is an essential selling tool for any business. One of the more popular video formats these days are explanatory videos, or explainer videos.Explainer videos are typically 60-90 second videos explaining how your company works and what sets you apart from the competition (your unique selling proposition, or USP)...
Content marketing works, but measuring content marketing ROI is challenging
In the recent Smart Insights-Hubspot research into content marketing in Europe, 44.4% of marketing managers who responded to the survey, say they struggle to measure the return on their content marketing investment.
This inability to measure the ROI of content marketing confirms a need for more guidance on how to calculate the cost of content marketing and measure the return on investment.
In this post I want to walk you through a simple but effective costing model, and show you how, by breaking out the component costs of content into labour, production and distribution, you can work out your content marketing cost, which provides the basis for evaluating your content marketing ROI.
Broadly speaking, content marketing can be divided into 5 cost centres:
A previous report from Forrester Research established Search Engine Optimization (SEO) as the most important source of targeted traffic business owners can have for their websites, with organic web search or natural search sitting at the top of traffic sources. Digital marketers expect this trend to persist and would grow at a steady rate despite the proliferation and growing popularity of other traffic sources like social networks and other online or offline channels.
The following infographic describes some of the most anticipated SEO trends for the new year.
In this week's battle of the brands, four spots—for Guinness, Sony, Apple and Duracell—seek to strum an inspired chord within us. But a fourth, for the horror film Devil's Due, leans on our innate desire for schadenfreude with its frightening prank.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.