iMedia Connection
Why your brand should be more demanding
iMedia Connection
Being a demanding brand doesn't have to mean that you literally tell your followers to do anything.
Via Rebecca Scott
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How brand management lead to a strong, well reputed company in the minds of the consumer.
Curated by
Cindy Cao
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Rescooped by Cindy Cao from Brand Strategy and Management onto Creating Brand Loyalty |
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Via Rebecca Scott
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iMedia Connection Via Rebecca Scott
Cindy Cao's insight:
I believe its true, some companies are just expecting consumers to use the product and fall in love with it. Fact is that is very unlikely to happen, companies need to keep 3 things in mind when marketing themselves, transparency, sincerety and consistency. it is important that these three are achieved so the consumers are able to feel closer to the company as they have all the available information that it relevant to them.
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Cindy Cao's insight:
This article describes how brand loyalty is created through brand management. it is important for a company to establish their position and image the minds of consumers using the branding tips. For me I think that it is most important for the company to be authentic and original with marketing ideas. 
breanna france's curator insight,
April 1, 8:07 PM
This is a great article on knowing how to market your brand to your consumers and anyone else invovled in this process. It shares how you must know what your customers want and how a brand affects many of us. It is so true in that we all have certain tastes, needs and wants from a prticulatr brand. So when going through the consumer decsion making process if a certain barnd has been marketed the right way, the consumer will grow to trust that brand and positively influence it by communicating the brand to others. 
Kate Corkery's comment,
April 7, 5:40 PM
this article clearly gives a good outline on how to grow your brand and maintain it. As the article states brand loyalty is something that grows over time; even if the consumers dont realise it. this is one key reason for businesses to ensure that the effectively manage their brands. some key points to take from the article would be that a business needs to be focused, have a point of difference ( a strong selling point ) and be authentic - be yourself; no one wants to buy a fake product.. A new aspect that is coming into play to maintain a successful brand is using social media. its free, easy to use and helps to communicate and understand the consumers.
Daniel Armstrong's comment,
April 7, 8:52 PM
This article is pretty much saying that you need to give your brand a personality. To be unique and different in a way that is appealing to your consumers. Companies need to do research into who their consumers are and create a personality for their brand that suits them. Their brands voice also needs to be consistent so that they are not contradicting to themself in anyway or sound like someone else so that it makes it easier for consumers to create a relationship with their brand and get an idea of who they are as a brand. Brands also need to be focused and distinguish themselves from its competitors.
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35% of marketers are making content marketing their main focus during 2013 says CopyPress 2013 State of Content Marketing Study (35% of marketers are making #content their top priority 2013, if you're not one of them you're missing out Via Rebecca Scott, Cindy Cao
Cindy Cao's insight:
It is important that marketing messages in magazines and newspapers to be n white paper according to 2013 content marketing. it is important to explore this area of the marketing as marketing needs to expose the message to the consumer. therefore it needs to be eyecatching and attention grabbing in my opinion. no one wants to read a long article with tiny font and no pictures.
Cindy Cao's curator insight,
March 21, 11:37 PM
It is important that marketing messages in magazines and newspapers to be n white paper according to 2013 content marketing. it is important to explore this area of the marketing as marketing needs to expose the message to the consumer. therefore it needs to be eyecatching and attention grabbing in my opinion. no one wants to read a long article with tiny font and no pictures. Delete the scoop?
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I believe its true, some companies are just expecting consumers to use the product and fall in love with it. Fact is that is very unlikely to happen, companies need to keep 3 things in mind when marketing themselves, transparency, sincerety and consistency. it is important that these three are achieved so the consumers are able to feel closer to the company as they have all the available information that it relevant to them.