This article talks about the role of direct mail in modern mix and why this 'dinosaur' is still valuable to marketers if used correctly. First of all, the responsiveness of direct mail is still high according to a survey done in UK. High responsiveness implies that customers receive the message sent by marketers, which could lead to customers visit more feature of company and even directly purchase the product and service. However, marketers need to know well the demographics and consumption of consumers, which can make the direct mail more effectively and reduce the cost. Moreover, direct mail creates greater emotional resonance than other distribution channels. Direct mails deliver 'things' into customers' hands compare to other channels. Marketers should know how to design an efficient mail to make the mail looks professional meantime control the cost.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.