Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...
This article is an easy to read and understand article for this topic. The author suggests that first and foremost keeping diversity in mind can put you in contact with numerous customers when creating your marketing mix. Utilising all or some of advertising, sales promotion, public relations, direct marketing and interactive marketing is a useful strategy that can lead to a wider array of customers.
The article has four points that it has to offer the reader that the marketer nwhen eeds to think about creating an effective marketing mix.
Target customers are the primary market segment that you think is most likely to buy your goods. For example, identifying females aged 35 to 45 that are most likely to buy your products and services would be your focus as your businesses target market. Find out your customers needs, use a variety of questionnaires and surveys and examine competitor actions.The right Communication channels need to be selected – the ones which your target market is most likely to respond best to. E.g., selling discount clothing might be best to place ads in online discount chat rooms for exposure.Cost estimates, evaluating expenses. Is it feasible for your business to undertake these costs? You may need to roll back your planned advertising ambitions if it is too expensive.Measuring and evaluation of results. Feedback from customers is a valuable tool and determines how effective your initial marketing mix was.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.