The article defines the marketing mix as a strategy. It states that the marketing communications mix focuses on four broad classes of approaches that may be used to alert consumers to the benefits and availability of products. I enjoyed this article because it discusses key factors in the marketing mix. It says that there are certain aspects of marketing that make up the marking mix, these are sales promotions, personal selling, direct marketing efforts etc. I particularly liked this article because it explains each aspect importance to the marketing mix.
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