Business 2 Community Writing A Great Social Media Marketing Plan Business 2 Community I thought I'd mix it up by providing my opinion on this topic.
Ilona Hussain's insight:
Writing an effective social media marketing plan can be very difficult for a business when trying to reach the larger community. There are many aspects of producing and implementing a marketing plan which can bring unpredictictable when not planned thoroughly.
This article was very effective in detaling a 3 step pocess in creating an effective marketing plan.
Firstly, you must set goals which are realistic and achievable.
Secondly, you must be able to measure the results of your marketing plan against your intended goals for example, "how will you tie sales revenues back to your social media content?" And finally, you must track your performance consistently, you should not stop monitoring your performance just because you have reached one of your intended goals. Effective marketing plans require consistency.
By reading this article and using the 3 step process businesses can have greater confidence in achieving desired results and measuring their marketing plans effectiveness.
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