Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...
The article simply explained what effective marketing communication mix is and what does a company should do about it. In my opinion effective marketing communication mix is contained in IMC perspective. It is comprised combination of advertising, sales promotion, public relations, direct marketing and interactive marketing. Businesses do not have to use all of it but it is important to deliver the same core message to customers from channel used.
Before businesses define their target market, they will do market research to accurately find the audience most likely to buy their products.
It does not matter that whether businesses choose the hottest social media or not. It is more important that that is the channel carry out the message and value of its product the best.
Effective marketing communication mix is not about use all channels to sell its products. Big or small business should consider the ROI of all marketing activity.
Always listen to customers and check out their feedbacks. Building customer relationship helps to increase brand loyalty.Moreover,this a good way for businesses to correct mistakes and make improvement
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