Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...
This article outlines some major factors when looking for a diverse mix of customers. You can create your marketing mix with the combinations of advertising, sales promotion, public relations and direct and interactive marketing also. Target customer, communication channels, cost estimates and measuring are all very useful tools within the marketing communication mix. First, by identifying the target market is essential towards developing a marketing plan. Understanding what your target customer reads listens and wants is highly important and can gain customer loyalty over your competition. Second, companies need to select the communication channels that they want to communicate with to their customers. Today most businesses use social media or online advertising, which is a great trend for marketing. Thirdly, once the companies identify the marketing message, they should roughly estimate the total cost for their marketing campaign. Lastly, after the company initiates their marketing program, make sure to measure what you are spending. I think that the first two, Target customer and communications are the most relevant because using these communication tools will help identify the size of the customer base. I think once these have been established the other two will follow on.
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