Business Achievers gain the most from target marketing strategies | Creating an effective communication mix #2 | Scoop.it
The number of marketing tools that are now at your disposal as a business owner are enormous. Social media in particular has most people scratching their heads. I have come to the conclusion that it should NOT be about social media, but about the right application of the marketing and communication mix, based on an extreme understanding of your target market, down to near individual level..

Via Shirley A Williams