Creating a Librar...
Follow
Find
224 views | +0 today
Creating a LibraryAware Community
Coomunities that know about libraries are better in every way!
Curated by Nancy Dowd
Your new post is loading...
Your new post is loading...
Scooped by Nancy Dowd
Scoop.it!

Treasures and trinkets: Appraisers at Stark County library put value on heirlooms

Treasures and trinkets: Appraisers at Stark County library put value on heirlooms | Creating a LibraryAware Community | Scoop.it

The program thatnever fails to attract the community and press: The Stark County District Library hosted its annual antiques appraisal show Saturday.

more...
No comment yet.
Scooped by Nancy Dowd
Scoop.it!

       Little Free Library 

       Little Free Library  | Creating a LibraryAware Community | Scoop.it
They're going fast!   They  use two crates, have a double skin and a door to protect from the weather. Now you can get $100-$200 worth of books inside at no extra cost .  Check it out!   See them...
more...
No comment yet.
Scooped by Nancy Dowd
Scoop.it!

Innovating the Library Way

Innovating the Library Way | Creating a LibraryAware Community | Scoop.it

This article supports the philosophy that a library as a place differentiates it from its competitors. The program discussed is a good idea. I think it takes the point that libraries create a lifelong culture of reading and learning that is essential to the health and success of our communites as well. 

more...
No comment yet.
Scooped by Nancy Dowd
Scoop.it!

Super smart marketing campaign from the Milwaukee... | RyanNewYork

Super smart marketing campaign from the Milwaukee... | RyanNewYork | Creating a LibraryAware Community | Scoop.it

What a clever marketing campaign from the Milwaukee Public Library.

more...
No comment yet.
Scooped by Nancy Dowd
Scoop.it!

TechCrunch | Social Proof Is The New Marketing

TechCrunch | Social Proof Is The New Marketing | Creating a LibraryAware Community | Scoop.it
As I’ve written about before, we’re in an amazing period of the consumer Internet.
more...
No comment yet.
Scooped by Nancy Dowd
Scoop.it!

State's libraries to beef up digital offerings

State's libraries to beef up digital offerings | Creating a LibraryAware Community | Scoop.it

Use of ebooks by Brown County Library patrons has grown 400 percent in the past year, and numbers are expected to continue to grow in 2012... Nothing of this sort that I know of has been done before."


Communites that are aware libraries offer eBooks is one thing, communites that understand why that's valauble is even better. Nice article! -Nancy

more...
No comment yet.
Scooped by Nancy Dowd
Scoop.it!

1.6 Billion Reasons Why America Still Needs Libraries

1.6 Billion Reasons Why America Still Needs Libraries | Creating a LibraryAware Community | Scoop.it
Even in the digital age.(RT @RileyCarney: RT @librarianchat: 1.6 Billion Reasons Why America Still Needs Libraries http://t.co/y3C3oINS via @tbi_warroom @Annemazer #savelibraries...)...
more...
No comment yet.
Scooped by Nancy Dowd
Scoop.it!

Storytelling and TV Advertising (No Story, No Glory)

This is a presentation I gave last April at the VTM TV Day to an audience of TV advertising professionals (proudly sharing the stage with Luc Besson :-) Copyrig...

-Alain Thys

 

I found this incredible slide deck on Slideshare and decided we'd be crazy if we didn't pay attention to what Alain was saying. Forget about the fact that your library will never have the budget for tv commercials, the message here is that you must engage your members with stories that capture their interest and place those stories in the places where they make sense to people. With QR codes, you can really open up that platform. Take a look at the presentation Meredith Farkus gave last month for some great ways libraries are already using QR codes. Read more about Alain here: http://www.alainthys.com

 

Here are the five tips Alain talks about:

 

1 Take your time
2 Consider context
3 Be meaningful
4 Invite the audience
5 Go transmedia

 

 

more...
No comment yet.
Scooped by Nancy Dowd
Scoop.it!

Libraries borrowing marketing ideas from bookstores

Libraries borrowing marketing ideas from bookstores | Creating a LibraryAware Community | Scoop.it
Today’s public libraries have a lot in common with retail bookstores, featuring special displays, coffee kiosks and gift shops.
more...
No comment yet.
Scooped by Nancy Dowd
Scoop.it!

Jamie Larue

Here are the YouTube videos for Jamie Larue's talk on library advocacy - November 28, 2011 in Durham, North Carolina:

Part 1:



Part 2:



Here are the audio recordings for Jamie Larue'...
more...
No comment yet.
Scooped by Nancy Dowd
Scoop.it!

Yolo County : Library

Yolo County : Library | Creating a LibraryAware Community | Scoop.it
Yolo County Library (See a low budget high value web promo I shot for Yolo County Library with in-house talent! :60 sec doubles as a TV PSA!
more...
No comment yet.
Scooped by Nancy Dowd
Scoop.it!

Technology in Libraries

Technology in Libraries | Creating a LibraryAware Community | Scoop.it
This is an attempt to assemble information from all-over Twitter about libraries and technology. Various topics will be presented.
more...
No comment yet.
Scooped by Nancy Dowd
Scoop.it!

Partnership Alert: Staples starts contest to give businesses cash for marketing

Partnership Alert: Staples starts contest to give businesses cash for marketing | Creating a LibraryAware Community | Scoop.it

Call you local Staples and create a partnership where you promote their contest through a cross promotion with all of your marketing resources. Create a campaign to be publicized in the library and at the local store. Set up outreach posts in the store with resources- ebooks anyone?

more...
No comment yet.
Scooped by Nancy Dowd
Scoop.it!

Newest issue of IFLA journal

This is a great issue. The articles are discussing issues that are important to the library field. Excellent article by Derek Law.
more...
No comment yet.
Scooped by Nancy Dowd
Scoop.it!

Library Snapshot Day Results - Nov. 2011

Hurray for Libraries! -> Library Snapshot Day Results - Nov.
more...
No comment yet.
Scooped by Nancy Dowd
Scoop.it!

Shepard Fairey, street artists brighten West Hollywood library

Shepard Fairey, street artists brighten West Hollywood library | Creating a LibraryAware Community | Scoop.it
Shepard Fairey, Retna and Kenny Scharf create murals for West Hollywood library (RT @IArtLibraries: Outdoor murals at the West Hollywood Library: http://t.co/SGQniSDO. Libraries + street...
more...
No comment yet.
Scooped by Nancy Dowd
Scoop.it!

9 Reasons Publishers Should Stop Acting Like Libraries Are The Enemy and Start Thanking Them

9 Reasons Publishers Should Stop Acting Like Libraries Are The Enemy and Start Thanking Them | Creating a LibraryAware Community | Scoop.it
1. Libraries let people read your books. I know, I know, you think that if it weren't for libraries more people would buy your books, I have bad news for you, if it weren't for libraries people would read less not buy more books.
more...
No comment yet.
Scooped by Nancy Dowd
Scoop.it!

QR Codes Rock the Library on Your Phone

Meredith Farkus’ presentation shares some great ways libraries are already using QR codes. Read more about Meredith here: http://meredith.wolfwater.com/wordpress

 

more...
No comment yet.
Scooped by Nancy Dowd
Scoop.it!

Star writers to add 'glamour' to library drive

Star writers to add 'glamour' to library drive | Creating a LibraryAware Community | Scoop.it
Star authors are to attend library openings and events as part of a drive being launched in London tonight by publishers and booksellers to help libraries survive (article about big name authors promoting libraries; it's a start #savelibraries
more...
No comment yet.
Scooped by Nancy Dowd
Scoop.it!

Need a gift idea for someone who has everything? Name the library ...

Need a gift idea for someone who has everything? Name the library ... | Creating a LibraryAware Community | Scoop.it
“The foundation just revamped the program this fall to include more opportunities at a wider range of price points,” said the library's marketing coordinator, Heidi Gustad. For $500, a bench outside the building can be ...
more...
No comment yet.