This article supports the philosophy that a library as a place differentiates it from its competitors. The program discussed is a good idea. I think it takes the point that libraries create a lifelong culture of reading and learning that is essential to the health and success of our communites as well.
This is a presentation I gave last April at the VTM TV Day to an audience of TV advertising professionals (proudly sharing the stage with Luc Besson :-) Copyrig...
I found this incredible slide deck on Slideshare and decided we'd be crazy if we didn't pay attention to what Alain was saying. Forget about the fact that your library will never have the budget for tv commercials, the message here is that you must engage your members with stories that capture their interest and place those stories in the places where they make sense to people. With QR codes, you can really open up that platform. Take a look at the presentation Meredith Farkus gave last month for some great ways libraries are already using QR codes. Read more about Alain here: http://www.alainthys.com
Here are the five tips Alain talks about:
1 Take your time 2 Consider context 3 Be meaningful 4 Invite the audience 5 Go transmedia
Call you local Staples and create a partnership where you promote their contest through a cross promotion with all of your marketing resources. Create a campaign to be publicized in the library and at the local store. Set up outreach posts in the store with resources- ebooks anyone?
1. Libraries let people read your books. I know, I know, you think that if it weren't for libraries more people would buy your books, I have bad news for you, if it weren't for libraries people would read less not buy more books.
Star authors are to attend library openings and events as part of a drive being launched in London tonight by publishers and booksellers to help libraries survive (article about big name authors promoting libraries; it's a start #savelibraries
“The foundation just revamped the program this fall to include more opportunities at a wider range of price points,” said the library's marketing coordinator, Heidi Gustad. For $500, a bench outside the building can be ...
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