The publishing world continues to expand, with high-end group shopping service Gilt Groupe launching its own cooking magazine and the New York Times Library releasing a magazine-style iPad app.
Alanna McGill's insight:
The future could be that it could be "brands hiring their own journalists and putting out their own publications — filled not with canned marketing messages but actual content." But with the lines blurring between journalists and everyday folk, could that mean a consumer created and brand curated content?
Brand Journalism has been named as a trend to watch in 2013. Ines Nadal, Head of Trends at Ipsos MORI, looks at what exactly Brand Journalism is and how brands can benefit from it.
Alanna McGill's insight:
Brand journalism -
1. "It combines the approaches of professional journalism and brand storytelling to create, curate and share information, looking to engage and educate the brand’s target audience with relevant content, but without being too ‘salesly’"
2.. "As consumers and businesses become more social, brand journalism can help companies to create interest among their audiences, leaving behind outdated press releases and push marketing. There is an opportunity to build a connection with readers and improve your reputation..."
3. "In today’s media environment, there is no longer a place for traditional corporate communications."
Top down dissemination of brand led marketing is only part of the marketeers job now...
Tavi Gevinson has been called everything from the future of fashion to the future of journalism (by Lady Gaga, no less). Pretty heady titles for anybody, especially a blogger who has yet to finish her junior year of high school.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.