Creatial
21 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Alanna McGill
Scoop.it!

Edelman Digital 2013 Social Media Trends

More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and f
more...
Alanna McGill's comment, April 30, 2013 6:02 AM
1. Mobile First 2. Converged Media 3. Amplifying sourced content (i.e. from influencers), 4 . Visual Storytelling, 5. Creative Newsroom 6. Many lightweight interactions over time, 7. Social events drive excitement, 8. 1-2-1 social engagement, 9. Search 10. Brandplay
Scooped by Alanna McGill
Scoop.it!

Social sharing – informing cross-channel advertising

Social sharing – informing cross-channel advertising | Creatial | Scoop.it
This is a guest post from Colin Grieves, Director of Strategy and Propositions, Data and Analytics, Experian Marketing Services.Long...
more...
Alanna McGill's comment, May 9, 2013 4:24 AM
They can also create 'organic content' - content made by your fans - to share and further influence your brand perception
Alanna McGill's comment, May 9, 2013 4:29 AM
Consumers behaviour is changing past traditional advertising models - using technology to create, share, ignore, pick their favourite brands and inform how they want to be spoken to, what content they want to receive and they expect to be listened to.
Alanna McGill's comment, May 9, 2013 4:30 AM
Brands should be analysising how their content is spread, by who, and get their opinions to develop their overall marketing strategy, and specifically their digital strategy.
Scooped by Alanna McGill
Scoop.it!

The Future of Media: Brands Are Publishers Now Too

The Future of Media: Brands Are Publishers Now Too | Creatial | Scoop.it
The publishing world continues to expand, with high-end group shopping service Gilt Groupe launching its own cooking magazine and the New York Times Library releasing a magazine-style iPad app.
Alanna McGill's insight:

The future could be that it could be "brands hiring their own journalists and putting out their own publications — filled not with canned marketing messages but actual content." But with the lines blurring between journalists and everyday folk, could that mean a consumer created and brand curated content?



more...
No comment yet.
Scooped by Alanna McGill
Scoop.it!

'The Guardian' Calls for Citizen Journalists Via App

'The Guardian' Calls for Citizen Journalists Via App | Creatial | Scoop.it
'The Guardian' creates a platform for submissions from citizen journalists.
more...
No comment yet.
Scooped by Alanna McGill
Scoop.it!

EE partners with The Guardian to launch GuardianWitness - WPP

EE partners with The Guardian to launch GuardianWitness - WPP | Creatial | Scoop.it
EE has today announced a partnership with Guardian News & Media to unveil a new online and mobile user-generated content platform, GuardianWitness.
more...
No comment yet.
Scooped by Alanna McGill
Scoop.it!

Social media: This is what my stuff says about me | Trends | Marketing Week

Social media: This is what my stuff says about me | Trends | Marketing Week | Creatial | Scoop.it
Showing off what you own is the latest way to define status online and savvy marketers are tapping into this.
more...
No comment yet.
Scooped by Alanna McGill
Scoop.it!

Samsung SSD Drivers: Mission Four - Jason

Samsung SSD Drivers - Mission 4 Gamer Jason introduces the Samsung SSD 840 Pro Check out more SSD content on our Facebook page: http://www.facebook.com/Samsu...
Alanna McGill's insight:

Haha, hows that for organic content?! 

 

more...
No comment yet.
Scooped by Alanna McGill
Scoop.it!

Brand News World - The Rise of Brand Journalism | campaignliveblog | Campaign blogs

Brand News World - The Rise of Brand Journalism | campaignliveblog | Campaign blogs | Creatial | Scoop.it
Brand Journalism has been named as a trend to watch in 2013. Ines Nadal, Head of Trends at Ipsos MORI, looks at what exactly Brand Journalism is and how brands can benefit from it.
Alanna McGill's insight:

Brand journalism -

 

1. "It combines the approaches of professional journalism and brand storytelling to create, curate and share information, looking to engage and educate the brand’s target audience with relevant content, but without being too ‘salesly’"


2.. "As consumers and businesses become more social, brand journalism can help companies to create interest among their audiences, leaving behind outdated press releases and push marketing. There is an opportunity to build a connection with readers and improve your reputation..."


3. "In today’s media environment, there is no longer a place for traditional corporate communications."

 

Top down dissemination of brand led marketing is only part of the marketeers job now...

more...
No comment yet.
Scooped by Alanna McGill
Scoop.it!

How Flipboard Could Disrupt Media Advertising

How Flipboard Could Disrupt Media Advertising | Creatial | Scoop.it
If a brand can curate content itself, and have its own ads with e-commerce features built in, why does it need a traditional magazine?
more...
Alanna McGill's comment, April 25, 2013 3:59 AM
Turning readers (or consumers) into publishers (or advertisers)
Scooped by Alanna McGill
Scoop.it!

Twitter Advertising

Twitter Advertising | Creatial | Scoop.it
Your key source for all the latest Twitter Ads news, product updates, events, tips and case studies
more...
Alanna McGill's comment, April 19, 2013 6:06 AM
Take out - 'positive Tweets about a product or brand can influence purchase decisions.' OR positive tweets can be more effective than ATL.
Alanna McGill's comment, April 30, 2013 6:03 AM
conversations about brands work as hard as ATL
Scooped by Alanna McGill
Scoop.it!

16-Year-Old Media Mogul Tavi Gevinson Is Expanding Her Empire

16-Year-Old Media Mogul Tavi Gevinson Is Expanding Her Empire | Creatial | Scoop.it
Tavi Gevinson has been called everything from the future of fashion to the future of journalism (by Lady Gaga, no less). Pretty heady titles for anybody, especially a blogger who has yet to finish her junior year of high school.
more...
No comment yet.