Today's scoop is a bit different. This is for all businesses who are wondering how to handle it when people say bad things about them on social media.
This is a great blog post that Marty Smith kindly wrote for us at the Paper.li Community Blog.
It has terrific insights into how to handle (and avoid) a social media PR crisis.
Even if you think you know how to do this, please read it because Marty goes into great depth on what to do and what not to do, based on his experience and observation.
In case you don't know Marty is also a cancer survivor making Herculean efforts to raise funds for research. Please also support him by visiting Martin's Ride to Cure Cancer http://scenttrail.blogspot.ch/2012/03/martins-ride-to-cure-cancer-needs-link.html and find him here on Scoop.it.
Big thank you to Marty for his post and all my very best heartfelt wishes for what he is trying to achieve now. Marty rocks!