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9 Creative Storytelling Methods

9 Creative Storytelling Methods | Create. Phenomenally. | Scoop.it
Is paperback passé? Today storytellers are deconstructing books and getting innovative -- both online and offline.
Shari Scales Finnell's insight:

Not necessarily content marketing, but some edgy ideas that may inspire you.

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Kapost Top 50

Kapost Top 50 | Create. Phenomenally. | Scoop.it
The Kapost 50 celebrates the best content marketing brands based on the quality and frequency of new content, audience engagement and creativity.
Shari Scales Finnell's insight:

Maybe a few favorite or familiar brands are listed here ... select a few to understand why they are standing out in this industry.

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Everything Counts: The 6 Ways To Inspire And Motivate Top Performance

Everything Counts: The 6 Ways To Inspire And Motivate Top Performance | Create. Phenomenally. | Scoop.it

erspective Despite all research about the nature of leaders, practitioners and scholars still acknowl­edge that many aspects of leadership remain a mystery. Today I would like to address one of the key mysteries that seems to consistently defy traditional analysis. Often, leaders are identified as possessing a remark­able quality that sets them [...]

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How do you define leadership qualities? This article provides research on what really motivates others ...

 

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The Secret to Winning at Work

This simple technique sets you up to win almost every political battle before it even gets fought.
Shari Scales Finnell's insight:

I like the approach described here ... not because of the "winning" angle. I like it because it encourages looking at difficult problems more strategically ... and in a more positive manner. It's easy to get caught up in the blame game.

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Own Monday. LYNX Upgraded. Extended Edition - YouTube

Own Monday. Don't let it own you. LYNX Upgraded. Fine Fragrances for Every Day. http://www.lynxeffect.com.au
Shari Scales Finnell's insight:

Another TV ad not about the product ... but good enough to remember. Own Monday, people. Sort of reminds me of "hump day."

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Have a zen-like writing environment while on your Surface Pro 3 with the ZenType app

Have a zen-like writing environment while on your Surface Pro 3 with the ZenType app | Create. Phenomenally. | Scoop.it
Picture this. It is a beautiful, sunny weekend morning and you have your brand new Surface Pro 3 (or any other Windows 8.1 device) on your lap as you sit or lay comfortably. The crisp and cool morni
Shari Scales Finnell's insight:

As a company, we're starting to look at tools to boost our efficiency. Would this tool help you concentrate without all the distractions of Skype, email, etc.? Something to think about ...

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Army War College Starts Plagiarism Inquiry of Senator John Walsh’s Thesis

Army War College Starts Plagiarism Inquiry of Senator John Walsh’s Thesis | Create. Phenomenally. | Scoop.it
The United States Army War College determined in a preliminary review on Thursday that Mr. Walsh appeared to have plagiarized his final paper to earn a master’s degree from the institution.
Shari Scales Finnell's insight:

Before the highly publicized case of Benny Johnson hit the news, this story appeared in the New York Times. Not only is it easy to plagiarize, it's easy to investigate and reveal such instances. Serves as a reminder to stay original.

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Editor's Note: An Apology To Our Readers

Editor's Note: An Apology To Our Readers | Create. Phenomenally. | Scoop.it
What we're doing about an episode of plagiarism.
Shari Scales Finnell's insight:

The evidence on the plagiarism case with BuzzFeed's Benny Johnson ...

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Adidas on the new rules of content marketing

Adidas on the new rules of content marketing | Create. Phenomenally. | Scoop.it
Adidas on the new rules of content marketing, | Marketing Magazine
Shari Scales Finnell's insight:

Adidas launched a content marketing campaign ... injected with a dose of steroids, It was a success from the perspective of reach ... definitely some lessons to be learned here.

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Some People Call This ‘The Best World Cup Ad Ever’. After Watching It, I Might Have to Agree.

Some People Call This ‘The Best World Cup Ad Ever’. After Watching It, I Might Have to Agree. | Create. Phenomenally. | Scoop.it
I'm just speechless...
Shari Scales Finnell's insight:

For all you World Cup fans ... and non-fans ... see how the McDonald's ad stacks up. Without using celebrities or heavily promoting the brand.

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Ghostwriters, Spies, and Content Marketing’s Thought Leadership Problem | The Freelancer, by Contently

Ghostwriters, Spies, and Content Marketing’s Thought Leadership Problem | The Freelancer, by Contently | Create. Phenomenally. | Scoop.it
I was watching Argo this weekend, and sure enough, after all the diplomates were saved from Iran, Tony Mendez—the hero played by Ben Affleck—is notified he received an award from the President. Only he never actually gets the award, because, as his boss tells him in a parking lot, nobody can know about his mission. Then it hit me: That’s the life of a content marketing ghostwriter.
Shari Scales Finnell's insight:

This continues to be an issue in our industry ... who gets the byline? Read this article for some perspective on this ongoing concern.

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Why Content Marketing Fails

Why Content Marketing Fails | Create. Phenomenally. | Scoop.it
Every brand has a great story to tell. But please, don’t call it content.
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A contrarian view .. on content marketing. Makes you think. In a really good way.

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The ABCs of Content Marketing: A Glossary of Terms

The ABCs of Content Marketing: A Glossary of Terms | Create. Phenomenally. | Scoop.it
Read this glossary of terms to make sure you're fluent in all the content marketing speak you should know.
Shari Scales Finnell's insight:

Some basic terminology of content marketing ... to supplement your recent lesson on content promotion.

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Visualistan: The Human Factor in Content Marketing #infographic

Visualistan: The Human Factor in Content Marketing #infographic | Create. Phenomenally. | Scoop.it
With so much focus on metrics and optimization, it’s easy to lose focus on one of the most integral components of successful content marketing: people. Check out this infographic that will help shed some light on how to better connect, both with audiences and within your own organization.
Shari Scales Finnell's insight:

Seems obvious ... but it's a good reminder to stay focused on people. Nice change to even refer to them as people ... not a targeted audience. :)

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Sony Commercial 2014 - Walkman Commercial join together - YouTube

Sony Commercial 2014 - Walkman commercial join together with Sony to see an artist challenge an engineer with both colleagues join together. We see the Sony ...
Shari Scales Finnell's insight:

Here's some inspiration with your cup of coffee. Inspiration. Collaboration. Vision. ... Sony's take on its process and end goal.

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The Brainstorming Technique Used by Sinatra and the Beatles

The vast majority of attempts at creative breakthroughs fail. But when they hit, you have a classic, as these artists well know.
Shari Scales Finnell's insight:

A few more ideas to digest on creative brainstorming.

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SETH GODIN: 9 Tips On Creating A Remarkable Product

SETH GODIN: 9 Tips On Creating A Remarkable Product | Create. Phenomenally. | Scoop.it
Playing it safe is the riskiest strategy.
Shari Scales Finnell's insight:

This article is not specifically targeted to content marketing, but has great ideas about how we should be thinking as a start-up ...

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Ten Creative Ways to Use Lists in Content Marketing

Ten Creative Ways to Use Lists in Content Marketing | Create. Phenomenally. | Scoop.it
Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels. Anybody and everybody is using embedded lists in their content. Or,…
Shari Scales Finnell's insight:

"Your readers have the attention span of a gnat." Maybe an exaggeration but keep that in mind when writing for users of the internet. This article highlights studies that highlight the need to keep things simple on the websites.

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Why marketers need a more data-driven approach to content marketing

Why marketers need a more data-driven approach to content marketing | Create. Phenomenally. | Scoop.it
Shari Scales Finnell's insight:

Some insights into how data must play an increasing role in content marketing ...

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BuzzFeed Fires Serial Plagiarist

BuzzFeed Fires Serial Plagiarist | Create. Phenomenally. | Scoop.it
Benny Johnson lifted material from other websites at least 40 times.
Shari Scales Finnell's insight:

With so much info easily accessible on the internet, plagiarism is easy to slip into. At 28, Benny's career as a political writer is over. Lesson? Never, ever ... plagiarize. It's that simple.

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Content Marketing in 2014: The State of the Enterprise

Content Marketing in 2014: The State of the Enterprise | Create. Phenomenally. | Scoop.it
Consumers have changed, but marketing operations in enterprise companies have largely remained the same. Content will affect business -- it's just a matter of "how," not "if." Get insights on tackl...
Shari Scales Finnell's insight:

Comprehensive overview of content marketing today

 

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10 Examples of Great Content Marketing

10 Examples of Great Content Marketing | Create. Phenomenally. | Scoop.it
Content marketing is probably one of the most Googled terms for marketers, and with 93% of organizations doing everything they can to produce awesome content, it’s here to stay. But how can you be …
Shari Scales Finnell's insight:

For some inspiration, take a look at B2C's list of Top 10 Content Marketing campaigns. Dumb Ways to Die ... a quirky musical film ... actually led to a 21 percent reduction in train-related deaths, accidents.

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8 B2B Companies That Deliver Delightful Copywriting

8 B2B Companies That Deliver Delightful Copywriting | Create. Phenomenally. | Scoop.it
Check out some of the best B2B copywriters -- and what makes their copy stand out from the crowd.
Shari Scales Finnell's insight:

Examples of companies that are managing to make B2B copywriting engaging.

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8 Ways to Instantly Improve the Quality of Your Marketing Content

8 Ways to Instantly Improve the Quality of Your Marketing Content | Create. Phenomenally. | Scoop.it
Learn how to instantly amplify the quality of your content, with tips that don't add much time to the content creation process.
Shari Scales Finnell's insight:

A good reminder about some essential qualities of content that stands out from the rest. ...

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How Would You Like Your Graphic Design? #infographic - Blog About Infographics and Data Visualization - Cool Infographics

How Would You Like Your Graphic Design? #infographic - Blog About Infographics and Data Visualization - Cool Infographics | Create. Phenomenally. | Scoop.it
Designed by Colin Harman , How Would You Like Your Graphic Design? made me laugh this morni...
Shari Scales Finnell's insight:

A true case of ... "you can't have it both ways." Thanks for passing this along Rebekah!

 

Shari

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