Digest...1. You Make It Easy 2. You Give Up ControlThe best email programs and those we adore offer plenty of choices and then...drumroll...honor them. 3. You Are Mobile-FriendlyThey, of course, are checking multiple times a day (if not in outright persistent checking mode) and if the email doesn't look good on their mobile device, they likely will ignore it. 4. You Are Lovely to Look AtAppearance matters. We all know that. 5. You Have PersonalityThe best email programs are those that deliver personality to the inbox, not just offers and content. When an email newsletter creates its own unique and well-received voice that is similar but separate from the main brand, you know you have something special going on. 6. You Have Something I Can't Get ElsewhereLike any commercial relationship, we all have choices. Sometimes we pick things based on price and convenience. Other times, we pick because we like the product or want to be associated with something like this offering. Email programs that consumers look forward to every time they surface in their inbox are the unicorns of emails. __________________► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
More people here in the UK are joining Pinterest so with more than 70 million registered users and 20 million monthly active users world wide, Pinterest is a force to be reckoned with in the world of social networking.