Apparently to achieve and maintain strong rankings, your site needs to be best in class; it must offer a delightful user experience. There are some free and paid tools that can help make your Internet marketing easier and more efficient.
A list has been compiled that covers most tools, if not all categories of Internet marketing. We are told that these tools will save time while letting you do more...mind boggling to a little blogger like me!
“Keeping top-of-mind with customers, providing updated content that search engines love and showcasing your company’s particular expertise and knowledge with helpful, relevant information…these results are what a business blog is all about.”
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Linda Buckmaster's insight:
If, like me, you are not up to date with latest LOLs ... this site will be helpful. It could also be used for a literacy/English class too.
I don't know how many times this has happened to me but before I know it my toolbar has changed ... because I didn't read the small print. This is a really useful article to prevent and get rid of those nasty programmes... thanks for sharing Gus.
I receive a huge number of emails daily which can be overwhelming. Many of these messages are newsletters that I don't remember signing up for or will not read anymore. In the past I have spent hours looking for the unsubscribe button ... a new app is available to help you edit and remove emails... www.unroll.me it is so easy and free.
Excerpt from the useful article by Neil Patel and published on his Quick Sprout Blog: "Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing. Then, when your blog is established and purring along, try throwing in a new type of content.
But before I share the 15 types of content that will drive you more traffic, there are a few things you need to know: - You don’t need to try all of these examples - different content types suit different brands in different ways.
- Don’t be afraid to try new stuff – I’ve found that some people shy away from new types of content because they think it will take too long, be too hard, or fall flat. I understand your apprehension, but I encourage you to try it anyway.
- Pick one and put it in your schedule – if you use a content marketing schedule, slot one or two of these into the editorial calendar for the next month.
- This list is not exhaustive – I encourage you to think of content not in terms of types but ideas. The form that the content takes is secondary. The idea is primary.
Let's look at these 15 content types (here just is the list): #1: Infographics #2: Meme #3: Videos #4: Guides #5: Book reviews #6: Opinion post (a.k.a. “Rant”) #7: Product reviews #8: How-to #9: Lists #10: Link pages #11: Ebook #12: Case Study #13: Podcast #14: Interview #15: Research and original data
Conclusion: The more types of content you use, the more powerful your content marketing efforts become. Content, regardless of its form, speaks to an audience. That audience, in turn, listens, shares, learns, and converts.
There’s a wealth of potential here — the kind of potential that your brand needs in order to advance to the next level. Now, you have a plan to get there..."
If you have all sorts of social media accounts that you access every day, then you might like this app. If , like me, you check your Facebook account, then your Twitter, Pinterest etc - each one needs to be signed in and checked at regular intervals for updates. Each has a different screen and you can spend as much time getting into them as you do reading the contents. The Loop is an innovative and much needed iOS productivity app that puts all your social media accounts together under one virtual roof.... leaving you to navigate between each of your accounts using nothing more than a swipe of your finger. I've signed up today!.
Excerpt from the article by Moz Blog: "Before you go on the hunt for inspiration all over the Internet and elsewhere, turn to the resources around you and realize that you can create exceptional content with what you already have at hand.
Thinking of content topics doesn't have to be such a long and grueling undertaking. Use the following starting points the next time you need an idea.
Here are the main sections of the article:
Out of the box.
Whether or not you decide to use these exact ideas, I hope I've given you some directions to explore. Think hard, collaborate with smart team members, and make these your own.
No matter which post topics you choose, remember to infuse these ideas with personality, data, and insights that only you and your brand can offer. Publishing content that provides value no one else can is what truly leads to the traffic, social shares, and links you crave..."