Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities.
But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too. Well, today, we're excited to unveil a redesigned Website Grader capable of assessing websites using modern ranking criteria. Read on to learn what the new tool does and how you can get a personalized assessment of your own.
What is Website Grader?
Website Grader is a free online tool that allows anyone to receive a free, personalized report that grades their site against key metrics, including performance, mobile readiness, SEO and security....
Jeff suggests in his article that first impressions count. Apparently research shows us that web design drives a whopping 94% of first impressions.
He goes on to say that bad design leads to lower trust and higher friction. This means, no matter how much traffic you drive to your site, if your design isn’t right, your leads will walk straight out the door.
Read more about the twelve common mistakes that mean people won’t buy from your website
Email marketing is often used as an alternative to social media marketing. It's been known to outperform social when it comes to overall conversions. However, marketing campaigns need to be more diverse to reach the broadest audience. An infographic from ReachMail shows just how well social and email marketing can work together.
The band Smashing Pumpkins decided to engage their fans through a visual social media marketing campaign.The social networks included in the marketing campaign included Facebook, Twitter, Storify and Pinterest.
Starting a small business or expanding an existing operation, marketing your business can seem daunting. This article helps you to establish your presence, drive leads to your business and expand your audience.
Apparently Instagram is an underutilised tool for business - only 28% of marketers currently use Instagram (I don't use it). But with the image-based platform on the rise, I think that now's the time to get started with Instagram....
Windows 10 arrived on July 29 and has received rave reviews across much of the tech-sphere. And it is understandably so because Microsoft did two basic things well: a serious period of soul searching following Windows 8, and an extended, inclusive testing period. Oh, and they changed their management structure, and have a new(ish) company ethos based…
Apparently digital marketers already know the advanced targeting that's at their disposal through Facebook Ads, but there are a handful of other benefits inside the advertising platform that they should be using to increase campaign performance.
All businesses, regardless of size, owe it to themselves to consider establishing an online presence; websites can be accessed anytime, from anywhere. Other means of advertising, by comparison, have a severely limited window of effectiveness. Websites can be updated and optimized instantaneously, making them an adaptable, flexible marketing platform
Anyone who is a part of the online world will know that coming up with fresh content consistently is a big challenge. We're advised that content should be engaging, informative and relevant. Consequently, content curation has taken off in a big way.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.