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Rescooped by Linda Buckmaster from Public Relations & Social Marketing Insight
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3 Greatest Paid Marketing Hacks to Amplify Your Brand’s Reach

3 Greatest Paid Marketing Hacks to Amplify Your Brand’s Reach | Blog it! | Scoop.it

The reason people hate advertising is because of the pushy nature of messages. Shoving irrelevant pop-ups in people’s faces is a huge turn off. But, a smart marketer like you can marry these two strategies to effectively expand your brand exposure.


Rather than shouting in your ads to be heard, you can invest your precious dollars to launch precisely targeted campaigns and get your brand in front of the right people. That’s the real power of paid advertising. You can clearly measure your results and optimize your campaigns to keep reaping more revenue.


And that’s the reason I experimented with 7 different paid acquisition channels for acquiring new visitors while working with Timothy Sykes. 5 of these channels created positive ROI (remarketing campaign to get visitors back to Tim’s website got a 218% ROI). Paid advertising had a major contribution in making Tim $1.2 million extra in profits....


Via Jeff Domansky
Linda Buckmaster's insight:

The article shows how paid advertising can turn into major profits

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Jeff Domansky's curator insight, February 28, 2016 11:47 PM

Neil Patel shows how paid advertising can turn into major profits.

Govtjobs Jobs New's curator insight, February 29, 2016 12:05 AM

 

An awesome post & must read it..
http://indguru.com/2015/indian-navy-recruitment-joinindiannavy-gov-in-online-apply/3066/
http://indguru.com/2016/upcoming-railway-recruitment-2016-2017-rrc-rrb-jobs/3058/

Anna Morgan's curator insight, March 2, 2016 6:56 PM

Neil Patel shows how paid advertising can turn into major profits.

Rescooped by Linda Buckmaster from Business Tips
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The Rise of Video Marketing on Social and how it affects your Business

The Rise of Video Marketing on Social and how it affects your Business | Blog it! | Scoop.it

The single most important strategy in content marketing today is video. Whether it's video on Facebook, Twitter, Snapchat or Youtube, the content you ...


Via TechinBiz
Linda Buckmaster's insight:

If you automatically upload your videos to YouTube (I do) - you should read this article which gives useful tips for using alternative platforms.

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Rescooped by Linda Buckmaster from Business: Economics, Marketing, Strategy
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How to Post Curated Content Across Multiple Social Platforms

How to Post Curated Content Across Multiple Social Platforms | Blog it! | Scoop.it

Via Pantelis Chiotellis
Linda Buckmaster's insight:

Do you manage several social accounts? I do ... which takes up quite some time.  However, this article shows how to post curated content across all of our social networks using Sendible, Feedly and Zapier.



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Rescooped by Linda Buckmaster from Business: Economics, Marketing, Strategy
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IFTTT Recipes for Social Media Marketers

IFTTT Recipes for Social Media Marketers | Blog it! | Scoop.it

Via Pantelis Chiotellis
Linda Buckmaster's insight:

If like me social media tasks eats up a lot of my time.  In this article, you'll discover how to create IFTTT recipes to save time on social media marketing...it looks quite complicated by SME go through each step with visuals so here goes ...

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Rescooped by Linda Buckmaster from Just Story It! Biz Storytelling
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How to Generate Leads With SlideShare -- & Your Biz Stories

How to Generate Leads With SlideShare -- & Your Biz Stories | Blog it! | Scoop.it
Are you using SlideShare? Would you like more leads? In this article I'll reveal how to use SlideShare to generate quality leads. SlideShare for Leads?

Via Karen Dietz
Linda Buckmaster's insight:

A comprehensive articles regarding quality leads by SlideShare

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Jeff Domansky's curator insight, January 14, 2013 4:40 PM

Very useful SlideShare tips and a good reminder to include it in your storytelling or content marketing toolbox.

Ron McIntyre's curator insight, January 16, 2013 11:22 AM

Good article on SlideShare but also review the provider of the site also.  New concept that could work for social biz.

Karen Dietz's comment, January 16, 2013 11:39 AM
Love the comments Jeff, Linda and Ron! Yes, SlideShare holds lots of potential for businesses -- plus it is very easy to use. I love it because the learning curve is so short.
Rescooped by Linda Buckmaster from Business: Economics, Marketing, Strategy
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33 Free Social Media Marketing Tools for Small Businesses

33 Free Social Media Marketing Tools for Small Businesses | Blog it! | Scoop.it

Via Daniel Watson, Pantelis Chiotellis
Linda Buckmaster's insight:

33 free social media marketing tools for small business owners finding it challenging navigating through the fast-paced world of social media.

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Dielle Web e Grafica's curator insight, March 28, 2016 10:30 AM

 

Business owners who have embraced social media, know that the task of doing your own social media marketing, is made much more difficult if you don't have access to the right tools. Cash strapped businesses need to identify the tools that will do the job for them and are preferably free and easy to deploy. This large collection of free social media marketing tools provides a great time saving resource for anyone searching for the right tools to help them to embrace low cost social media marketing.

Kate Marsh's curator insight, March 28, 2016 11:23 AM

 

Business owners who have embraced social media, know that the task of doing your own social media marketing, is made much more difficult if you don't have access to the right tools. Cash strapped businesses need to identify the tools that will do the job for them and are preferably free and easy to deploy. This large collection of free social media marketing tools provides a great time saving resource for anyone searching for the right tools to help them to embrace low cost social media marketing.

Connie Butcher's curator insight, March 28, 2016 1:37 PM

 

Business owners who have embraced social media, know that the task of doing your own social media marketing, is made much more difficult if you don't have access to the right tools. Cash strapped businesses need to identify the tools that will do the job for them and are preferably free and easy to deploy. This large collection of free social media marketing tools provides a great time saving resource for anyone searching for the right tools to help them to embrace low cost social media marketing.

Rescooped by Linda Buckmaster from Business: Economics, Marketing, Strategy
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How to Drive Online Revenue Using Social Media Quizzes

How to Drive Online Revenue Using Social Media Quizzes | Blog it! | Scoop.it

Via Pantelis Chiotellis
Linda Buckmaster's insight:

It takes a considerable amount of time to find and implement the most effective method of driving revenue...which I personally have not had much success.

In this article Jeff shows us how to save time and money in our quest by running social media quizzes. He highlights five examples of brands implementing effective marketing strategies through their quizzes that have allowed them to efficiently drive online sales and generate leads.

By the end of this article, we should feel confident enough to utilize social media quizzes as a marketing tool.


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Rescooped by Linda Buckmaster from Business: Economics, Marketing, Strategy
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5 Never-Fail Tips To Keep Creating Awesome Blog Content - Heidi Cohen

5 Never-Fail Tips To Keep Creating Awesome Blog Content - Heidi Cohen | Blog it! | Scoop.it

Via Pantelis Chiotellis
Linda Buckmaster's insight:

Keep your ideas for blog posts flowing by checking out these five never-fail tips to keep creating awesome blog content. 

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Rescooped by Linda Buckmaster from Business: Economics, Marketing, Strategy
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How to Use LinkedIn: The Ultimate List of LinkedIn Tips

How to Use LinkedIn: The Ultimate List of LinkedIn Tips | Blog it! | Scoop.it
Learn how to use LinkedIn for professional networking, business, and marketing with this ultimate cheat sheet of tips.

Via Pantelis Chiotellis
Linda Buckmaster's insight:

Hubspot have produced a cheat sheet with three main categories depending on your goals for using LinkedIn. One and two you may already be familiar: 1) LinkedIn profile tips to optimise your LinkedIn presence, and 2) how to use LinkedIn for professional networking.  Section 3 you may not be so familiar: 3) how to use LinkedIn for business and marketing.

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