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Creactivity
Creativity @ work ~ all about creativity and related topics. From funny to serious stuff.
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Having original ideas in a world of collective thinking | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation.

Having original ideas in a world of collective thinking | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation. | Creactivity | Scoop.it
Written by Helge Tennø Does our new collective creativity introduce pitfalls and potentially limit our creative processes and originality? Should we...
Patrizia Bertini's insight:

If we share only what we like, what happens to the stuff we don't like?

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PLOS ONE: Natural Language Metaphors Covertly Influence Reasoning

PLOS ONE: Natural Language Metaphors Covertly Influence Reasoning | Creactivity | Scoop.it
PLOS ONE: an inclusive, peer-reviewed, open-access resource from the PUBLIC LIBRARY OF SCIENCE. Reports of well-performed scientific studies from all disciplines freely available to the whole world.
Patrizia Bertini's insight:

Watch out how news and information are presented:
"metaphors can influence not just what solution comes to mind first, but also which solution people think is best, even when given the opportunity to explicitly compare alternatives." ~ metaphors are far stronger strategic tool that you may think - they are not rethoric figures, they are 'opinion makers'.

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The 10 Immutable Laws of Storytelling

By Andy Goodman. Form more info, visit www.agoodmanonline.com.

1. Stories are about people. Even if your organization (a) is devoted to saving flora and/or fa…

Via Gregg Morris
Patrizia Bertini's insight:

Stories are about People.  Stories don’t tell: they show

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Jeff Domansky's curator insight, January 19, 2013 11:06 PM

10 storytelling tips that are well worth reading. From the Visual Story Network.

Jeni Mawter's curator insight, January 21, 2013 9:36 PM

Stories are about the human condition. We love them because we care about the human condition. Simple.

Two Pens's curator insight, January 24, 2013 11:50 AM

Especially in business (not just entertainment), stories have to elucidate what people want. It's not usually about money or sales, it's more typically about a problem that needs to be solved: creating a presentation quickly, operating a logging truck that's not going to fall apart, ridding oneself of IT hassle. If you can figure out what people want in your product or service, you can tell a stry that makes them act.

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Embodied Cognition: Our Inner Imaginings of the World around Us Make Us Who We Are [Excerpt]: Scientific American

Embodied Cognition: Our Inner Imaginings of the World around Us Make Us Who We Are [Excerpt]: Scientific American | Creactivity | Scoop.it
Cognitive scientist Benjamin K.Bergen’s Louder Than Words: The New Science of How the Mind Makes Meaning recounts that the parts of the brain engaged when throwing a baseball also fire up when visualizing the same action...
Patrizia Bertini's insight:

"Maybe we understand language by simulating in our minds what it would be like to experience the things that the language describes."

Embodied cognition - so exciting!

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Think Outside the Box, But Design Within the Framework | SmartData Collective

Think Outside the Box, But Design Within the Framework | SmartData Collective | Creactivity | Scoop.it
2013_01_featured_richard
Patrizia Bertini's insight:

A framework is a set of functional, predefined, reusable components that can be bundled in a specific working solution.

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Tip for 2013–Replace Innovation with Design Thinking

Tip for 2013–Replace Innovation with Design Thinking | Creactivity | Scoop.it
Replace / augment innovation w/ design thinking in strategy. It applies pervasively across the organization. Design thinking is better than innovation alone
Patrizia Bertini's insight:

The enemy of design thinking is fear and unwillingness to let go. In many companies, there often is predisposed “ownership” of problem solving. As an organizational problem leadership must set the rules of engagement to stamp it out of the culture. Not everyone in an organization will work well in a design thinking context.

Design thinking is conducive to a learning organization of the type every MBA should be aware of and nurture in practice. Modern organizations are constantly evolving through learning, and this requires a culture that does not manage or lead by fear. It requires empowerment and an unbiased approach to ideation that enables everyone to have a creative voice in the solution.

 
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Copy of Design Thinking: An Overview

Presented 11/13/10 to ed leadership PhD students at Iowa State. Content credits to Corey Ford & Adam Royalty for the Stanford d.school K12 Lab wiki, Tim Brown for his TED talk, and Larry Leifer for 6 years of mentorship & inspiration.

Via Dirk Schneckenberg
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Dirk Schneckenberg's curator insight, January 10, 2013 12:43 PM

Design Thinking entering into research interest

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Infographic Identifies 21 Emotions with No English Word Equivalents

Infographic Identifies 21 Emotions with No English Word Equivalents | Creactivity | Scoop.it
Patrizia Bertini's insight:

While we may have many words we can use to represent our emotions, there are some feelings that no English word can describe. But that doesn’t mean other languages don’t have words for them. ~ A sign of the classical British understatement?

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Connecting (Full Film)

The 18 minute "Connecting" documentary is an exploration of the future of Interaction Design and User Experience from some of the industry's thought leaders. As…

Via Alexis Brantes
Patrizia Bertini's insight:

Food for thought ~ the only real thing is the content [urge ti read McLuhan again] ~ the internet of things: are really objects intelligent as they say? ~ The emergence of a new super-organism that we are not completely aware of ~ the power of collective intelligence and the role of social media. Not sure the picure is really exciting... as they say - objects exist only when we use them, but it rather seems that we exist only of we use objects and interact with objects and (social) networks. Good stuff...

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Insights on the Method: building models to explore ideas

Insights on the Method: building models to explore ideas | Creactivity | Scoop.it
LEGO-interviews are an innovative investigative method to delve into reality developed by Patrizia Bertini starting from the basic theoretical principles of constructionism and from a deep knowledg...
Patrizia Bertini's insight:

A challenge to classic journalism, a cognitive experiment, a maieutic experience. Thoughts about LEGO-based interviews.

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Patrizia Bertini's curator insight, January 7, 2013 4:25 AM

A challenge to classic journalism, a cognitive experiment, a maieutic experience. Thoughts about LEGO-based interviews.

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Breaking News, Analysis, Politics, Blogs, News Photos, Video, Tech Reviews - TIME.com

Breaking News, Analysis, Politics, Blogs, News Photos, Video, Tech Reviews - TIME.com | Creactivity | Scoop.it
Not only can the brain learn new tricks, but it can also change its structure and function--even in old age
Patrizia Bertini's insight:

AS SCIENTISTS PROBE the limits of neuroplasticity, they are finding that mind sculpting can occur even without input from the outside world. The brain can change as a result of the thoughts we think. ~ Amazing Article about the power of the brain and thoughts.

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Google60 - Search Mad Men Style

Google60 - Search Mad Men Style (What Google would have looked like in the 60s
Patrizia Bertini's insight:

How would Google look like in the '60s?

In the age of design and creativity, this is how it might look like. Funny!

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Creativity Is Like a Slot Machine

Creativity Is Like a Slot Machine | Creactivity | Scoop.it
"To invent, you have to take the odd and the strange combination of the years of knowledge and experience."

In How to Think Like a Great
Patrizia Bertini's insight:

There’s a certain amount of intuitive thinking that goes into everything. It’s so hard to describe how things happen intuitively. I can describe it as a computer and a slot machine. I have a pile of stuff in my brain, a pile of stuff from all the books I’ve read and all the movies I’ve seen. Every piece of artwork I’ve ever looked at. Every conversation that’s inspired me, every piece of street art I’ve seen along the way. Anything I’ve purchased, rejected, loved, hated. It’s all in there. It’s all on one side of the brain.

And on the other side of the brain is a specific brief that comes from my understanding of the project and says, okay, this solution is made up of A, B, C, and D. And if you pull the handle on the slot machine, they sort of run around in a circle, and what you hope is that those three cherries line up, and the cash comes out.

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Connecting the Bricks

Connecting the Bricks | Creactivity | Scoop.it
Why did I ever get so much into the bricks? I used to play with LEGO when I was a child, like most children of my generation: my father dreamt of having an Architect daughter one day. He’d ne...
Patrizia Bertini's insight:

The way we talk and think, how we conceptualise the world and the words we use to picture our world are just bricks of our minds, where material bricks come as a precious aid to better connect our inner thoughts.

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Patrizia Bertini's curator insight, January 21, 2013 2:20 AM

The way we talk and think, how we conceptualise the world and the words we use to picture our world are just bricks of our minds, where material bricks come as a precious aid to better connect our inner thoughts.

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Our species thinks in metaphors and learns through stories: Coaching unfolds our personal story

Our species thinks in metaphors and learns through stories: Coaching unfolds our personal story | Creactivity | Scoop.it

“Wherever a story comes from, whether it is a familiar myth or a private memory, the retelling exemplifies the making of a connection from one pattern to another: a potential translation in which narrative becomes parable and the once upon a time comes to stand for some renascent truth. This approach applies to all the incidents of everyday life: the phrase in the newspaper, the endearing or infuriating game of a toddler, the misunderstanding at the office. Our species thinks in metaphors and learns through stories.”

- Mary Catherine Bateson -

 
Patrizia Bertini's insight:

It's amazing how, by reading Lakoff & Johnson you start realising how everything we talk about, the way we refer to experiences and everything we think and say it's just a metaphor related to some empirical facts and experiences... 

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4 days to explore Heritage with LEGO [Ferrara - Italy I 20-23 March 2013]

4 days to explore Heritage with LEGO [Ferrara - Italy I 20-23 March 2013] | Creactivity | Scoop.it
You can learn more about a man in one hour of play than in a year of conversation [Plato] At Restauro, the trade fair for the Art of Restoration and Conservation of our Cultural and Environmental H...
Patrizia Bertini's insight:
Save the date: 20/23 March 2013 - Ferrara (Italy): 4 days dedicated to LEGO, LSP, Heritage, creativity and inclusive design. Come and join us 
[And if you have experiences that you would like to share during the event, get in touch!]
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Patrizia Bertini's curator insight, January 18, 2013 8:48 AM
Save the date: 20/23 March 2013 - Ferrara (Italy): 4 days dedicated to LEGO, LSP, Heritage, creativity and inclusive design. Come and join us 
[And if you have experiences that you would like to share during the event, get in touch!]
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How to Write Faster and Get Organized with Scrivener

How to Write Faster and Get Organized with Scrivener | Creactivity | Scoop.it
Do you want to write faster? Here's an amazing tool that helps you write faster and get more organised.

Via Elodie Crespel
Patrizia Bertini's insight:

Amazing tool for non-linear writing!

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Hiring Creative Employees

Hiring Creative Employees | Creactivity | Scoop.it
Diverse experience, traveling experience, an original sense of humor, and rebelliousness can be indicators of creativity in potential employees.
Patrizia Bertini's insight:

The individual fulfilling the job description is likely to be competent. But there is no guarantee that she will be particularly creative. Moreover, her background will be so similar to that of people already working in the division that she will be unlikely to bring much diversity of thought to the division. Diversity of thought helps collaborative creativity. The more diversity you have in a group, the more raw material you have for creative ideas.

[...] That pretty much sums up highly creative people: they are different. They will have different backgrounds from averagely creative people -- and that background may very well include international living and working experience. They will behave differently from averagely creative people and they will offer different results: creative results. If you keep this in mind, it will not be hard to find and hire creative people. The challenge will be challenging them sufficiently to keep them! ~ wish more HR and managers would read this. signed: a creative mind.

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The Science of Creativity in 2013: Looking Back to Look Forward

The Science of Creativity in 2013: Looking Back to Look Forward | Creactivity | Scoop.it
Amid growing interest in creativity in the lab and on the pages of popular books and magazines, these recent studies stand out.
Patrizia Bertini's insight:

Third, we need researchers to help promote the science of creativity to a wider audience. “I know a lot of really careful, good researchers in the field of the neuroscience of creativity, but no one is talking about them,” Kaufman tells me. “These thoughtful researchers should think about writing for the popular sphere and writers should pay attention to them more. There is so much exciting stuff going on in the field of creativity that most popular books don’t address.”

 
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How Your Cup’s Color Changes the Taste of Your Drink - Mental Floss

How Your Cup’s Color Changes the Taste of Your Drink - Mental Floss | Creactivity | Scoop.it
How Your Cup’s Color Changes the Taste of Your Drink
Patrizia Bertini's insight:

 soda is considered more refreshing when served in a blue can (perceived as colder than a warm red can), and coffee tastes stronger when in a brown package,tips manufacturers already use to their advantage. “The discovery demonstrates once again that our taste buds are definitely influenced by the colors our eyes perceive,”

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7 Simple Ways to be More Creative

7 Simple Ways to be More Creative | Creactivity | Scoop.it
A handful of simple advice to help you think off the beaten track.
Patrizia Bertini's insight:
Keep an idea book. Countless ideas slip away simply because they weren’t noted down. Even if it is a seed of an idea, record it. You never know when it might come in handy!Allow yourself to daydream. There’s research to show that indulging in a little creative dreaming allows the brain to mix ideas and break free of limitations, even for a bit. This has a positive effect on the way you think.Ask seemingly silly questions beginning with “what if”. For instance, “What if one could unfry an egg?” You never know what innovative idea one such question might trigger. “Others have seen what is and asked why. I have seen what could be and asked why not,” said Pablo Picasso.
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Creative Thinking Articles and Techniques by Michael Michalko » Blog Archive » THE SEVEN DEADLY SINS THAT PREVENT PEOPLE FROM BEING CREATIVE THINKERS

Patrizia Bertini's insight:

The two halves of our brain are connected by an immense structure called the corpus callosum, and the hemispheres also communicate through the sense organs.

Remember an atom is an atom and cannot be anything else, and neither can you. You cannot learn how to be a creative thinker any more than an atom can learn how to become a banana.

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Mind sculpting

Mind sculpting | Creactivity | Scoop.it
"Mind sculpting" is a way to change the wiring in your brain -- actually change the physical connections -- by thinking in a directed way. The power of the mind to change the brain....

Via Glistening Deepwater
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Networked Knowledge and Combinatorial Creativity

Networked Knowledge and Combinatorial Creativity | Creactivity | Scoop.it
Why creativity is like LEGO, or what Richard Dawkins has to do with Susan Sontag and Gandhi.

In May, I had the pleasure of speaking at th
Patrizia Bertini's insight:

creativity is combinatorial, that nothing is entirely original, that everything builds on what came before, and that we create by taking existing pieces of inspiration, knowledge, skill and insight that we gather over the course of our lives and recombining them into incredible new creations [...]  The idea that in order for us to truly create and contribute to the world, we have to be able to connect countless dots, to cross-pollinate ideas from a wealth of disciplines, to combine and recombine these pieces and build new castles. Kind of LEGOs. The more of these building blocks we have, and the more diverse their shapes and colors, the more interesting our castles will become. " ~ Amazing reading!

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