"Once upon a time, public relations professionals only considered using video for major national stories – a video news release.
But over the past several years, in the throes of a slow and rather quiet death, print media has moved past obsolete into antiquated, and video media has surged forward to replace it.
Internet video channels and the phenomenon of “viral” status has rendered video an essential element in successful national-level business storytelling. This is evident in Forbes, the Wall Street Journal and Inc."
Via Gregg Morris