Creactivity
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Creactivity
Creativity @ work ~ all about creativity and related topics. From funny to serious stuff.
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Rescooped by Patrizia Bertini from Story and Narrative
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Elements of Compelling Video Storytelling

Elements of Compelling Video Storytelling | Creactivity | Scoop.it

"Once upon a time, public relations professionals only considered using video for major national stories ­– a video news release.

 

But over the past several years, in the throes of a slow and rather quiet death, print media has moved past obsolete into antiquated, and video media has surged forward to replace it.

 

Internet video channels and the phenomenon of “viral” status has rendered video an essential element in successful national-level business storytelling. This is evident in Forbes, the Wall Street Journal and Inc."


Via Gregg Morris
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Lyndsay Rees-Jones's curator insight, August 2, 2013 4:43 AM

Using story to promote an organisation.

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17 Types of Content That Google Will Eat Up

17 Types of Content That Google Will Eat Up | Creactivity | Scoop.it
Content - Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.

Via Kenneth Mikkelsen
Patrizia Bertini's insight:

worth a look (or two)

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Deanna Dahlsad's curator insight, February 22, 2013 6:44 PM

I think most of the items on this list are known (if somewhat debatable), but reading the reasoning may help some to identify which sort of content best fits their audience &/or business model.

Marco Bertolini's curator insight, February 22, 2013 11:51 PM

L'ogre Google avale tout.  Mais privilégie certains contenus : interviews, débats, listes, contenus régulièrement mis à jour, etc.  A vous d'en tenir compte si vous voulez apparaître dans les résultats !

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Bruno Munari on Design as a Bridge Between Art and Life

Bruno Munari on Design as a Bridge Between Art and Life | Creactivity | Scoop.it
"The designer of today re-establishes the long-lost contact between art and the public, between living people and art as a living thing."
Patrizia Bertini's insight:

Today it has become necessary to demolish the myth of the ‘star’ artist who only produces masterpieces for a small group of ultra-intelligent people. It must be understood that as long as art stands aside from the problems of life it will only interest a very few people. Culture today is becoming a mass affair, and the artist must step down from his pedestal and be prepared to make a sign for a butcher’s shop (if he knows how to do it). 

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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains | Creactivity | Scoop.it
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof.

Via Paco Prieto
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Rescooped by Patrizia Bertini from Philosophy, Education, Technology
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Bonnie Stewart - Learning in the Open: Networked Student Identities

Bonnie Stewart - Learning in the Open: Networked Student Identities | Creactivity | Scoop.it
As students in conventional academic settings extend their learning into participatory networked environments, what benefits and conflicts do they encounter?

Via Andreas Link, Robert Farrow
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Situated identities: a safety net to serious play

Identities and roles, in any kind of organised society, are said to be socially constructed: they are based on the implicit rules of collective agreement and acceptance. This makes most of such rol...
Patrizia Bertini's insight:

The difference between playing safe and playing seriously lies literally in the ability to play – to engage with others, to create, to negotiate and to share ideas.... Because innovation is not a product, but a result of processes.Innovation emerges by a collective effort where the rules of the game are questioned to lead a change. Innovation requires stillness to be put into play.

 
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Rescooped by Patrizia Bertini from Psychology and Brain News
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Study shows how brain cells shape temperature preferences

Study shows how brain cells shape temperature preferences | Creactivity | Scoop.it
While the wooly musk ox may like it cold, fruit flies definitely do not. They like it hot, or at least warm. In fact, their preferred optimum temperature is very similar to that of humans—76 degrees F.

Via Dimitris Agorastos
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Students and Problems of Creativity in Design

Students and Problems of Creativity in Design | Creactivity | Scoop.it
Creativity. http://fc03.deviantart.com/fs24/f/2008/025/c/0/Creativity_is_boundless_by_Pixelnase.jpg The historical antecedent of the project is the composition, beginning with the Greeks and Romans...
Patrizia Bertini's insight:

If you feel creativity is a problem... have a read to this.

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Connect & Share To Boost Creativity | Behind The Hustle

Connect & Share To Boost Creativity | Behind The Hustle | Creactivity | Scoop.it
Behind The Hustle™ is a career development project designed by Creative Contraband to help young adults find work in unique industries.
Patrizia Bertini's insight:

one of the single most effective ways to enhance your creativity is to regularly break the cycle of isolation and interact, talk, and share your work with your colleagues and friends.

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The Design of Business

A digest of Chapter One of "The Design of Business: Why Design Thinking is the Next Competitive Advantage" by Roger Martin.
Patrizia Bertini's insight:

Amazing presentation about design thinking by Roger Martin. Made with Prezi.

When content and form perfectly merge in a rich, dense and thought provoking experience.

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Rescooped by Patrizia Bertini from Digital dimensions
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The 5 Stages of Your Creative Process

The 5 Stages of Your Creative Process | Creactivity | Scoop.it
I love the creative process. Yet I hate it, too. Creativity is almost always a love/hate/love relationship.
Patrizia Bertini's insight:

Any real creative idea that goes beyond the known facts needs doubts and a long agony to reach an epiphany and proceed to the next stage. It's just a sort of natural selection, only the best survive.

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Patrizia Bertini's curator insight, January 23, 2013 3:57 AM

Any real creative idea that goes beyond the known facts needs doubts and a long agony to reach an epiphany and proceed to the next stage. It's just a sort of natural selection, only the best survive.

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The Science of “Chunking,” Working Memory, and How Pattern Recognition Fuels Creativity

The Science of “Chunking,” Working Memory, and How Pattern Recognition Fuels Creativity | Creactivity | Scoop.it
"Generating interesting connections between disparate subjects is what makes art so fascinating to create and to view . . . we are forced to
Patrizia Bertini's insight:

"Consciousness and chunking allow us to turn the dull sludge of independent episodes in our lives into a shimmering, dense web, interlinked by all the myriad patterns we spot. It becomes a positive feedback loop, making the detection of new connections even easier, and creates a domain ripe for understanding how things actually work, of reaching that supremely powerful realm of discerning the mechanism of things." [D. Bor]

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Rescooped by Patrizia Bertini from LegoViews
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Connecting the Bricks

Connecting the Bricks | Creactivity | Scoop.it
Why did I ever get so much into the bricks? I used to play with LEGO when I was a child, like most children of my generation: my father dreamt of having an Architect daughter one day. He’d ne...
Patrizia Bertini's insight:

The way we talk and think, how we conceptualise the world and the words we use to picture our world are just bricks of our minds, where material bricks come as a precious aid to better connect our inner thoughts.

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Patrizia Bertini's curator insight, January 20, 2013 11:20 PM

The way we talk and think, how we conceptualise the world and the words we use to picture our world are just bricks of our minds, where material bricks come as a precious aid to better connect our inner thoughts.

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LEGO SERIOUS PLAY and Architecture: The presentations

LEGO SERIOUS PLAY and Architecture: The presentations | Creactivity | Scoop.it
For those who were not there and for those who want to keep reflecting on the contents presented on Saturday 23rd March in Ferrara [Italy], here are the Keynote speakers' presentation. A big thank ...
Patrizia Bertini's insight:

All the slides presented at the conference LEGO SERIOUS PLAY & Architecture (Ferrara, 23rd March 2013) available online. Presentations by Robert Rasmussen, Per Kristiansen, Lucio Margulis, Elena Merchiori, Stefano Tardini.

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Patrizia Bertini's curator insight, March 27, 2013 5:59 AM

All the slides presented at the conference LEGO SERIOUS PLAY & Architecture (Ferrara, 23rd March 2013) available online. Presentations by Robert Rasmussen, Per Kristiansen, Lucio Margulis, Elena Merchiori, Stefano Tardini.

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Play to build organisations’ social capital

Play to build organisations’ social capital | Creactivity | Scoop.it
The simplest questions are the toughest to be faced. Methodologies like LEGO SERIOUS PLAY (LSP) are said and proved to have a huge effect on organisations. Right, organisations. But what are organi...
Patrizia Bertini's insight:

A social entity needs a shared identity and a shared identity comes from a focus on the social and relational dimension. In such a scenario a playing activity that takes advantage of the community-oriented approach leading to the construction of a shared identity through the development of a shared language and shared social practices (Huizinga 1950) can already be extremely beneficial, but putting it together with the a tridimensional, embodied cognition approach can be revolutionary.

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IS Theory

IS Theory | Creactivity | Scoop.it
Patrizia Bertini's insight:

A good collection of theories used in IS - always useful to keep it!

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Rescooped by Patrizia Bertini from Developing Creativity
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Is a rare and special ‘artistic’ talent required?

Is a rare and special ‘artistic’ talent required? | Creactivity | Scoop.it
Author Betty Edwards asks, “Why do we assume that a rare and special ‘artistic’ talent is required for drawing? We don’t make that assumption about other kinds of abilities.

 

- From her book Drawing on the Artist Within.  http://shrd.by/7bMekg


Via Douglas Eby
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Douglas Eby's curator insight, February 12, 2013 5:27 PM

Quoted in the section "You Have to be an Artist to be Creative, and Other Myths" in my book "The Creative Mind: Identity and Confidence"
Kindle http://t.co/Nrb2joSF
Website http://thecreativemind.net/the-creative-mind-book-series/

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Building knowledge

Building knowledge | Creactivity | Scoop.it
“For this feeling of wonder shows that you are a philosopher, since wonder is the only beginning of philosophy.” [Plato,  Theaetetus]  When we want to know something, what we do is to search for re...
Patrizia Bertini's insight:
"We can create knowledge almost from scratch, by leaving what we know behind and immerse ourselves into our non-knowledge and imagination, to reshape and reconstruct what we know in the very same process children goes through, by connecting and asking the most naif questions. Curiosity is the key that leads to the will and desire to learn, it’s the energy that can transform students into active learners" 
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Harkness Table and LSP: Differences and similarities

Harkness Table and LSP: Differences and similarities | Creactivity | Scoop.it
I was reflecting on my experience with architecture students at University of Ferrara and LEGO SERIOUS PLAY. [See the video] I find amazing how students who did not have any clue about the content ...
Patrizia Bertini's insight:

The imaginative process during the LSP workshop was enhanced using LEGO bricks and by capitalising on the embodied experience of meaning making, wheremaking refers to the physical action to construct a tridimensional object representing abstract concepts and ideas.

 
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Techniques for creative teaching

Patrizia Bertini's insight:

A nice collection of creative teaching methods. it's time to change education and make people thinking and curious than feeding them with pre-made, shelf available ideas.

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Trauma's Imaginal Worlds

Trauma's Imaginal Worlds | Creactivity | Scoop.it
Few people pass from birth to death without intimate knowledge of trauma’s capacity to alter [...]
Patrizia Bertini's insight:

When something traumatic happens, and what occurred remains unsynthesized with the rest of the life story, the unarticulated bits of memory haunt the survivor, much the way a phantom limb recalls the injury as well as life before the tragedy. Trauma births its own world, one that exists beside the regular, expressed order of things where life stories are normalized, validated, even valorized. In trauma’s otherworldly realm—the imaginal landscape of our minds—travel the fragmented narratives of what transpired, but also of what failed to come about: escape from harm, facing down abusers, regaining a sense of safety. Here we find the birthplace of grief, but also creativity, the origins of trauma stories, yet also their erasure, all vying for connection with what can no longer be—or become—now that trauma has claimed its space. [...] 

- And it goes on: -

Without the body–and being embodied–trauma loses its potentially transformative aspects. 

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Patrizia Bertini's comment, January 25, 2013 8:09 AM
The body is the wellspring for emotions. To overcome the dissociative spaces that result when trauma’s impact is denied or ignored, what we imagine, fantasize, and remember must be reconnected with the intense emotions that led to split off memories and the initial retreat from reality. But this also means reconnecting with the body.
Rescooped by Patrizia Bertini from Metaglossia: The Translation World
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On embodied cognition and the problem of mental representation | Cognitive Philosophy

On embodied cognition and the problem of mental representation | Cognitive Philosophy | Creactivity | Scoop.it
This paper began as something written for a seminar on Edmund Husserl. The original focused on how Husserl's work anticipated advancements in cognitive science

Via Charles Tiayon
Patrizia Bertini's insight:

Embodied cognition programs within cognitive science seek to put the focus on the holisitic nature of cognition as a process the entire body engages in, as part of a larger interactive process with the environment. Over and above the brain, it is the morphology, dynamics and temporality of the body and its interactions with the environment that shape our perceiving, learning, remembering and conceptualizing. 

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itdt.pdf

Patrizia Bertini's insight:

An interesting presentation about Design thinking key points.

Things to remember: 

being an expert is like a curse as you can not figure out what being ignorant means.

Things to think about: 

innovation drives differentiation. Are we sure it is not the opposite?

 
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The Secret Lives of Stories: Rewriting Our Personal Narratives - page 2 | Poets & Writers

Contributing editor Frank Bures recalls a meeting with the late poet Paul Gruchow during his formative years, a memory that sparks a personal investigation to better understand the stories we tell ourselves in an unconcious attempt to make sense of...
Patrizia Bertini's insight:

Why do we misremember things in certain ways? It’s a fascinating question. Looking back, we do not recall a steady, seamless flow of events in time. Instead our mind breaks the flow of time into related chunks and stores them as scenes and anecdotes and episodes. [...] the ability to see one’s life as a story is at the heart of identity. In fact, our ability to “narrate” our life’s events may even be the defining mark of consciousness.[...] But our own past is not the only place from which our life story comes. The memories are our own, but what they mean and how we put them together come from the lives we see around us, from the stories we read and hear, and from whatever possibilities we can imagine.

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Having original ideas in a world of collective thinking | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation.

Having original ideas in a world of collective thinking | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation. | Creactivity | Scoop.it
Written by Helge Tennø Does our new collective creativity introduce pitfalls and potentially limit our creative processes and originality? Should we...
Patrizia Bertini's insight:

If we share only what we like, what happens to the stuff we don't like?

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