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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains | Creactivity | Scoop.it
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof.

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Creactivity
Creativity @ work ~ all about creativity and related topics. From funny to serious stuff.
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The effects of Management Inertia on your Digital transformation

The effects of Management Inertia on your Digital transformation | Creactivity | Scoop.it
Investments in digital transformation are growing and according to ICD worldwide spending on digital transformation technologies will grow to more than $2.1 trillion in 2019. Brian Solis in his…
Patrizia Bertini's insight:
"a report by Capgemini highlighted that since 2000, 52% of companies in the Fortune 500 have either gone bankrupt, been acquired or ceased to exist. This is not the symptom of an economical crisis, but the symptom of an organisational system that is not fit for purpose and a management that is unable to cope with change. The growth of technology investments is an indicator of the current confusion and the inability to identify the root causes that are shaking organisations. Many companies are buying the latest technology with the hope that it will magically digitally transformthe whole organisation and business. But things are not so simple. The assumption that Digital Transformation is about technology, is a dangerous and erroneous one."
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Why 'aha' moments don't drive sustainability innovation

Why 'aha' moments don't drive sustainability innovation | Creactivity | Scoop.it
From Apple to Levi's to Vistaprint, employee engagement is key.
Patrizia Bertini's insight:
Innovation typically isn’t the product of some random “aha” moment. Instead, it comes from a process that, if managed carefully, can engage employees, bring new opportunities, improve operations and create customer value..... Few employees are experts in every area, but soliciting their input into problems outside of their expertise can lead to new and innovative ideas. And those who come up with the most disruptive breakthroughs aren’t those who are entrenched — it’s new people looking at new information from a different set of lenses.
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Designing for a Connected World

Designing for a Connected World | Creactivity | Scoop.it
The field of UX design will never be the same. Once upon a time the Internet was something you could only access sitting in front of your computer, staring at your desktop. Then the mobile revol
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UX delivers strategy in action

UX delivers strategy in action | Creactivity | Scoop.it
The UX practices and mindsets are evolving. It's becoming clear that UX is not just about user validation, pixels, or wireframes. That's the old paradigm. UX is much more. UX permeates the whole de...
Patrizia Bertini's insight:

Because UX is not anymore about the pure function, as in the old usability and user testing days, but it’s about the experience. It's not about the what can be done, but it's all about the how it feels.

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The UX Mindset: a quest for values and meanings | Patrizia Bertini | LinkedIn

The UX Mindset: a quest for values and meanings | Patrizia Bertini | LinkedIn | Creactivity | Scoop.it
UX is a mindset that connects strategy and design through the understanding of what is valuable and meaningful both for the users and the organisatio
Patrizia Bertini's insight:

UX represents a paradigm shift that requires organisations to understand people's mind sets, their expectations, their attitudes, and behaviours to be able to identify the most effective way to engage with them and deliver value through experiences. 

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Value Cocreation and Service Systems (Re)Formation: A Service Ecosystems View #sdl

Value Cocreation and Service Systems (Re)Formation: A Service Ecosystems View #sdl | Creactivity | Scoop.it

Via Andrew Karpie


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Digital Transformation: Reimagining the User Experience

Digital Transformation: Reimagining the User Experience | Creactivity | Scoop.it
Employees increasingly expect the user experience at work to be as user-friendly as software at home, so CIOs today must provide a better user experience.

Via Andy Thompson, Fred Zimny
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Rescooped by Patrizia Bertini from Personal & collective knowledge management
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About Collective Intelligence - How Does it Emerge ?

About Collective Intelligence - How Does it Emerge ? | Creactivity | Scoop.it
( RECOMMENDED!     REBLOGGED FROM NESTA.org.uk       Collective Intelligence: How does it Emerge ? This paper discusses the cognitive, social and technological prerequisites for collective intellig...

Via Pierre Levy
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UX Is Not About Design

UX Is Not About Design | Creactivity | Scoop.it
In UX the product or service is a means to a goal. It’s a functional, seamless form that performs an action in the least evident and invasive way, improving people’s lives. In the long debate between form and function in design, UX goes a step further because its aim is to hide function in form, and form in an interaction delighting the user. UX is all about understanding, anticipating and providing solutions that, through invisible and subtle interactions, seamlessly integrate with the user’s world.by Patrizia Bertini European Director of Research & Insights, Wipro Digital @LegoViews Lots of discussions revolve around the concept of user experience (UX). The biggest misconception is that UX is a fancy synonym or rebranding of design. UX is not about design, however, but about the knowledge that informs the design process. The focus of UX […]
Patrizia Bertini's insight:

In UX the product or service is a means to a goal. It’s a functional, seamless form that performs an action in the least evident and invasive way, improving people’s lives. In the long debate between form and function in design, UX goes a step further because its aim is to hide function in form, and form in an interaction delighting the user. UX is all about understanding, anticipating and providing solutions that, through invisible and subtle interactions, seamlessly integrate with the user’s world.

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From bricks to innovation

From bricks to innovation | Creactivity | Scoop.it
Lego bricks are a fascinating tool. Mostly considered a creative and engaging toy, they are much more than that. What is a toy that enhances children's creativity and imagination, becomes a tool to...
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Why Getting It Wrong Is the Future of Design | WIRED

Why Getting It Wrong Is the Future of Design | WIRED | Creactivity | Scoop.it

 We have figured out the rules of creating sleek sophistication. We know, more or less, how to get it right. Now, we need a shift in perspective that allows us to move forward. We need a pole right through a horse's head.


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Helen Stark's curator insight, October 8, 2014 5:45 AM

Break the rules! It's my favorite game))

Rescooped by Patrizia Bertini from Facilitating change and collaboration
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Is tacit knowledge the Grail of facilitators ?

Is tacit knowledge the Grail of facilitators ? | Creactivity | Scoop.it

Via Philippe Schoen, Carol Sherriff
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Philippe Schoen's curator insight, February 17, 2014 2:50 AM

In their article "Leading at the Edge : How Leaders influence Complex Systems", ( http://www.thesoulatwork.com/pubs/emerge.html ) Birute Regine and Roger Lewin point out the importance of relationship and communication between all elements of the organization :

 

"In a nonlinear, dynamic world, everything exists only in relationship to everything else, and the interactions among agents in the system lead to complex, unpredictable outcomes." ... "Relationships are the most important thing in a complex system. If you don’t have strong relationships, none of this works."

 

The authors describe 5 levels of relationships :

1. to one’s work

2. between individuals

3. to the shared purpose and values

4. to other complex systems such as other companies in the business environment and in their economic web, and to the community in which they lived

5. to the natural environment.

 

For each of these levels, what kind of communication skill or knowledge is needed to adapt effectively in a complex, unpredictable and transforming environment ?

 

Michael Polanyi's "tacit knowledge" could be piece of the puzzle :

 

"With tacit knowledge, people are not often aware of the knowledge they possess or how it can be valuable to others. Effective transfer of tacit knowledge generally requires extensive personal contact, regular interaction and trust. This kind of knowledge can only be revealed through practice in a particular context and transmitted through social networks. To some extent it is "captured" when the knowledge holder joins a network or a community of practice."

(Wikipedia)


Tacit knowledge is kind of a bridge between expert knowledge and practice, which allows real adaption and change :


"Often we employ knowledge experts, subject matter experts and have a diversity of specialists collaborating as they are surprisingly as individuals, often unaware, often unable to articulate, communicate and describe what they know; it often requires others around them to bring it out. The important point is they know but often cannot articulate it without prompting or drawing out what they know in a ‘given’ context to make clearer meaning of it, moving it from tacit to explicit."

( http://paul4innovating.com/2011/11/11/tacit-knowledge-rich-in-its-innovation-implications )


the way to spread and share tacit knowledge seems to be bringing group together and facilitating conversations.


Facilitators familiar with the art of hosting could find here the theoretical backgrounds of their practice :

- complex systems

- tacit knowledge


This could lead to a better understanding of our practice of designing new effective processes to facilitate transformation, cooperation, innovation.

Carole Maurage's curator insight, February 27, 2014 3:25 AM

La connaissance tacite est la connaissance des collaborateurs qui n'est pas transmise à d'autres membres de l'organisation souvent par manque "d'intimité" relationnelle entre les personnes. Cette connaissance représente une grande richesse dans les organisations. Sa transmission ne peut souvent pas se faire seule et un facilitateur peut alors devenir un levier pour permettre le passage du tacite à l'explicite. 

Carol Sherriff's curator insight, July 23, 2014 11:11 AM

Great to see tacit knowledge considered in relation to facilitation. As tacit knowledge is embedded in people's minds, bodies and relationships you cannot order people to share it, only facilitate them to do so.

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Millennials are going beyond the individualistic BabyBoomers

Millennials are going beyond the individualistic BabyBoomers | Creactivity | Scoop.it
…Because hands know more than you know!
Patrizia Bertini's insight:
BabyBoomers proved to be mostly individualistic and inward looking, focusing mostly on their own comfort and condition. But on the other hand Millennials proved to have overcome the paradigm of individuality to embrace the best of globalisation, in the sense of a global ethical consciousness and the shared consciousness of being responsible for our present and future. What does this mean for brands? It means that the current paradigm we are building the whole Customer Experience theories and practices needs to be flexible and fluid to embrace the emerging value based paradigm that Millennials are bringing on the table. The rules of CX are going to change and will change fast.
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Ethiopia blocked social media for everyone because it’s “a distraction for students”

Ethiopia blocked social media for everyone because it’s “a distraction for students” | Creactivity | Scoop.it
After university entrance exams were cancelled because the questions were posted online, Ethiopia's government has responded by blocking access to social media. The ban applies to Facebook, Twitter, Instagram and Viber.  Despite perceived ulterior motives, authorities insist the government has the students' best interests at heart. "It's a temporary measure until Wednesday," Getachew Reda, a government spokesman, said. "Social medi

Via Pierre Levy
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Why Digital Transformation has nothing to do with Digital

Why Digital Transformation has nothing to do with Digital | Creactivity | Scoop.it
IDC predicts that 2016 will be shaped by digital transformation, with availability, capabilities and business needs being the biggest related issues IT leadership will face. With this announcement
Patrizia Bertini's insight:
There is no such thing as a digital organization, but there are organizations that are able to leverage technology to take advantage of the ongoing relationship they are establishing with the existent ecosystem of services, people, processes, policies, and strategies.
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Using LEGO Serious Play to boost collective creativity & increase trust

UX is a team effort: So many different skills, points of views, and expertise is needed to deliver best-in-class services and products. But to do this a team m…
Patrizia Bertini's insight:
UX is a team effort: So many different skills, points of views, and expertise is needed to deliver best-in-class services and products. But to do this a team must function well, with members trusting each other and communicating smoothly, overcoming differences and diverse point of views. In this session we'll use LEGO Serious Play to think creatively in groups, share ideas, innovate, and co-create the next winning experiences through efficient interaction, participation, collaboration, and a shared goals.
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Peter Merholz: Organization Design for Design Organizations - CanUX 2015

Keynote from Canux 2015. How to build effective in-house teams.


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Why UX is not about design | UX | Creative Bloq

Why UX is not about design | UX | Creative Bloq | Creactivity | Scoop.it
User experience doesn't start with design, but informs it, explains Patrizia Bertini of Wipro Digital.
Patrizia Bertini's insight:

Good UX incorporates a deep and thorough understanding, an in-depth view of exactly who users are. This involves their behaviours, attitudes, expectations, latent needs and mental models.

In short, it requires research through product testing, hands-on experiences, focus groups, ethnographic studies, and data analysis. A successful UX project starts and ends with research and is characterised by a genuine and on-going interaction with people.

 
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The Zen of Not Knowing

The Zen of Not Knowing | Creactivity | Scoop.it

In the beginner’s mind there are many possibilities, in the expert’s there are few.

 


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Kenneth Mikkelsen's curator insight, July 23, 2015 7:57 AM

We all want to be the one who knows. But if we decide we “know” something, we are not open to other possibilities anymore. And that’s a shame. We lose something very vital in our life when it’s more important to us to be one who knows than it is to be awake to what’s happening.


I also recommend that you read Not Knowing by Steven D Souza and Diana Renner and Richard Martin's blog post In Between



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Indeed, Companies Do Need Disruptive Customer Experience Technologies

Indeed, Companies Do Need Disruptive Customer Experience Technologies | Creactivity | Scoop.it
Here are five technologies that can potentially help companies improve customer engagement.

Via Fred Zimny
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Web Design is NOT Dead, You’re Just Talking About it Wrong

Web Design is NOT Dead, You’re Just Talking About it Wrong | Creactivity | Scoop.it

As web design professionals, we need to be careful about how we talk about what we do.

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Rescooped by Patrizia Bertini from I can explain it to you, but I can't understand it for you.
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How Old-School Management Kills Work Culture

How Old-School Management Kills Work Culture | Creactivity | Scoop.it

“ Early in my career, I had an encounter with a senior leader that left such a vivid impression on me that I can still remember it like it was yesterday. It was our first meeting as manager-employee.”


Via Riaz Khan
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Rescooped by Patrizia Bertini from Learning for Creativity and Innovation
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We Say We Like Creativity, but We Really Don’t

We Say We Like Creativity, but We Really Don’t | Creactivity | Scoop.it

People don’t actually like creativity.
In the United States we are raised to appreciate the accomplishments of inventors and thinkers—creative people whose ideas have transformed our world. We celebrate the famously imaginative, the greatest artists and innovators from Van Gogh to Steve Jobs. Viewing the world creatively is supposed to be an asset, even a virtue. Online job boards burst with ads recruiting “idea people” and “out of the box” thinkers. We are taught that our own creativity will be celebrated as well, and that if we have good ideas, we will succeed.

It’s all a lie. This is the thing about creativity that is rarely acknowledged: Most people don’t actually like it. Studies confirm what many creative people have suspected all along: People are biased against creative thinking, despite all of their insistence otherwise.


Via Alexander Crépin, Jeffrey Jablonski, Ph.D.
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Ivon Prefontaine, PhD's curator insight, November 12, 2014 12:41 PM

I have been reading Jacques Derrida about inventions and his thinking was there was not anything that was totally novel. Everything builds on what already exists, but even that disrupts our world. This is interesting in light of the idea that many School reformers are determined to have something that never existed before. Or is that really the case? We see little change. What we see is new tools in existing structures. Is that really creativity?

 

@ivon_ehd1

margot roi's curator insight, November 14, 2014 10:10 AM

Are we taking the negative stand in education?

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A storyFirst Approach to Human-Centered Design | Installment #2 @ the…

When we design for experience, subtle and peculiar shifts come into play that demand a uniquely empathic way of thinking about our practice. We’re no longer de…

Via Fred Zimny
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