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Creactivity
Creativity @ work ~ all about creativity and related topics. From funny to serious stuff.
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A Brief Guide to Embodied Cognition: Why You Are Not Your Brain | Guest Blog, Scientific American Blog Network

A Brief Guide to Embodied Cognition: Why You Are Not Your Brain | Guest Blog, Scientific American Blog Network | Creactivity | Scoop.it
Embodied cognition, the idea that the mind is not only connected to the body but that the body influences the mind, is one of the more ...
Patrizia Bertini's insight:

Our cognition isn’t confined to our cortices. That is, our cognition is influenced, perhaps determined by, our experiences in the physical world. This is why we say that something is “over our heads” to express the idea that we do not understand; we are drawing upon the physical inability to not see something over our heads and the mental feeling of uncertainty. [...] As Lakoff points out, metaphors are more than mere language and literary devices, they are conceptual in nature and represented physically in the brain. As a result, such metaphorical brain circuitry can affect behavior. 

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Chapter20.pdf

Patrizia Bertini's insight:

Visual-Spatial Thinking ~ Harry Wachs, O.D.

Fascinating chapter.

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Using Metaphors to Think Visually

Using Metaphors to Think Visually | Creactivity | Scoop.it
Metaphors and analogies are critical components of visual thinking because they help you to align your visual message with people's mental models of the world.
Patrizia Bertini's insight:

Color generates passion, excitement, or mayhem — moving people emotionally in whichever way the artist originally envisioned. It creates involvement — immersing people into a world of endless possibilities, that are shaped by the artist’s unique personality and perspectives.

Metaphors and analogies are used constantly to help us make sense of the world we live in. In fact, they shape our understanding of the world and subsequently our mental model of reality. Moreover, they assist us with making more effective decisions and choices about the events and circumstances of our lives. 

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