Creactivity
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Creactivity
Creativity @ work ~ all about creativity and related topics. From funny to serious stuff.
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Using Metaphors to Think Visually

Using Metaphors to Think Visually | Creactivity | Scoop.it
Metaphors and analogies are critical components of visual thinking because they help you to align your visual message with people's mental models of the world.
Patrizia Bertini's insight:

Color generates passion, excitement, or mayhem — moving people emotionally in whichever way the artist originally envisioned. It creates involvement — immersing people into a world of endless possibilities, that are shaped by the artist’s unique personality and perspectives.

Metaphors and analogies are used constantly to help us make sense of the world we live in. In fact, they shape our understanding of the world and subsequently our mental model of reality. Moreover, they assist us with making more effective decisions and choices about the events and circumstances of our lives. 

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Architects’ challenge: Building ideas with LEGO bricks!

Architects’ challenge: Building ideas with LEGO bricks! | Creactivity | Scoop.it
LEGO bricks to discover more about architecture and about architects’ mind and perception of reality. [Paesaggio Urbano 5-6/2012] The relation between LEGO and Architecture is a longstanding ...
Patrizia Bertini's insight:

Thinking with hands, stimulating creative and lateral thinking, overcoming traditional stories and connecting thoughts and concepts in a brand new way produces interviews and content which is especially rich and deep, both because of the underlying cognitive processes and because of the unexpected expressive freedom people experience, being liberated by the formal linguistic structures and being free to think at another level, the metaphorical one, where the model becomes the mean to delve into their concepts and reality. 

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