Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well. So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis? Continue reading →
According to the Content Marketing Institute, original content should be the cornerstone of your content marketing. And curating content can raise your brand awareness and bring more visitors to your website. So how do these two fundamental marketing pieces work together? Very nicely. In terms of content marketing in any industry, how you marry creation and curation could mean your success or failure.
Specifically in education, EdTech consultants, teachers and librarians are doing a great job combining creation and curation to showcase student creativity, school information and thought leadership. We've pulled four worthy examples of users in the EdTech space who exemplify using powerful online tools to master creation and curation consistently. Continue reading →
Before we even launched our public version, we recognized that a lot of content curators were also occasional or regular bloggers and started to offer ways to integrate with Wordpress - the leading blogging platform. Since then, we've seen a lot of our users leverage this integration as well as more and more of our Enterprise clients wanting to combine content curation through Scoop.it and the CMS capabilities of Wordpress for their sites. So we've multiplied the ways you could integrate with a Wordpress site or blog and including the recent addition of the Scoop.it plugin for Wordpress for our Enterprise clients. Continue reading →
Working in the world of entrepreneurs and startups has given me a whole new appreciation for the phrase "fake it 'til you make it." This isn't to say that everyone who is just getting started in their companies or careers in general is completely faking it, but just that they are doing the right things to position themselves correctly before they might actually be a full-fledged expert.
In this post on Entrepreneur.com, the extremely smart Dorie Clark tackles a question that almost all of us have tried to figure out at one point or another: how do I make myself seem like I know what I'm doing when I'm just getting started? Continue reading →
If you have followed me for a while, you know that I love featuring tools that help make your life easier. In the past, I interviewed Paul Berry and Tim Sae Koo, respectively the founder of RebelMouse and the CEO of Tint, two services that groups your content on social networks on a personal, embeddable personal hub page. If you are looking for a good alternative, let me introduce you to Twine Social!
Last week, Mary Meeker of Kleiner Perkins Caufield Byers presented her Internet Trends report for 2014 at the Code Conference in California. Since we're fans of tl;dr analyses & content curation, though, here are some of the most important points from the first half of the report.
Mobile revenue from Pinterest is exploding. According to research on Pinterest analytics carried out by the in-house data scientists here at Piqora, retailers & brands saw an increase of 224% in January 2014, compared to a year earlier. What The Data Shows Traffic to mobile websites from Pinterest’s mobile site has gone up by 73%…