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My Favorite Fifty Books on Creativity and Design Thinking #createchat | John Spencer

My Favorite Fifty Books on Creativity and Design Thinking #createchat | John Spencer | using my shovel to Scoop | Scoop.it
#CREATECHAT

Via April Ross Media, Jim Lerman
crazedmom's insight:

Nice. A must save resource list from John Spencer recommending his fifty favorite creativity and design thinking books. 

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April Ross Media's curator insight, February 24, 3:26 PM

Nice. A must save resource list from John Spencer recommending his fifty favorite creativity and design thinking books. 

Jim Lerman's curator insight, March 13, 8:49 PM

Nice. A must save resource list from John Spencer recommending his fifty favorite creativity and design thinking books. 

Rescooped by crazedmom from Content Marketing & Content Strategy
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The Little Blue Book of Social Transformation

Now is the time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. This free ebook will show you …


Via Stefano Principato
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Rescooped by crazedmom from Content Marketing & Content Strategy
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8 Design Elements Your Blog Needs Right Now

8 Design Elements Your Blog Needs Right Now | using my shovel to Scoop | Scoop.it
The design of your blog is very important. Make sure you have these 8 design elements on your blog for your readers and for Google.

Via Stefano Principato
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Marco Favero's curator insight, May 22, 2015 8:53 AM

aggiungi la tua intuizione ...

Rescooped by crazedmom from Family Technology
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What Does Today's Wireless Family Look Like?

What Does Today's Wireless Family Look Like? | using my shovel to Scoop | Scoop.it
The wireless family is on the rise. This infographic shows how families are using technology, including a list to ensure responsible cellphone use for kids.

Via Well Connected Mom
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Well Connected Mom's curator insight, September 29, 2014 12:56 PM

90% of Kids believe it's OK for parents to set mobile rules.  Have you set them with your kids?

Rescooped by crazedmom from Blogging Tips & Resources
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10 Things You Need To Know Before Becoming A Full-Time Blogger

10 Things You Need To Know Before Becoming A Full-Time Blogger | using my shovel to Scoop | Scoop.it
Want to become a full time blogger? Here are the 10 important things you should know if you are considering blogging full-time.

Via Pauline C.
crazedmom's insight:

Adding this to my blog book

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Pauline C.'s curator insight, July 14, 2014 8:25 AM
Thinking of making the big leap into becoming a full-time blogger? Here are some things you need to know!
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The Complete Guide to YouTube Content Marketing

The Complete Guide to YouTube Content Marketing | using my shovel to Scoop | Scoop.it

Video is the future (or present) of content marketing, yet marketers seem to shun YouTube other than for viral videos. YouTube has a massive audience, it's ideal for branding purposes and it benefits your Google SEO. This guide shows you what content you should be curating, how to get a top ranking on YouTube and how to convert that following to your own platform.

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Francis Jette's curator insight, September 20, 2014 10:42 AM

Content marketing!

JOSE ANTONIO DIAZ DIAZ's curator insight, September 22, 2014 4:19 PM

agregar su visión ...

Rescooped by crazedmom from Lean Content Marketing
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Online media is made of clicks.

Online media is made of clicks. | using my shovel to Scoop | Scoop.it

 on the evoluNewsroom ethnographer Angèle Christin studied digital publications in France and the U.S. in order to compare how performance metrics influence culture.


Via Ally Greer
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Ally Greer's curator insight, September 9, 2014 8:23 PM

Great read on the evolution of journalists from those in the 60s who were concerned mostly with the opinions of their colleagues to those today who sit in front of monitors and watch real time analytics.


The results of the study mentioned here are also pretty interesting for marketing as brands are increasingly adopting the "publisher" mindset.


Staying on top of analytics on a consistent basis is one of the most important parts of becoming a brand publisher and ensuring you're doing the right thing to meet your objectives.

JOSE ANTONIO DIAZ DIAZ's curator insight, September 22, 2014 4:20 PM

agregar su visión ...

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Pinterest Acquires Icebergs, The “Pinterest For Creatives” | TechCrunch

Pinterest Acquires Icebergs, The “Pinterest For Creatives” | TechCrunch | using my shovel to Scoop | Scoop.it
Pinterest has acquired Icebergs, a "Pinterest for creative types," which offered an online collaboration service that allowed users to organize their..

Via Kelly Lieberman
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Content Used to Be King. Now It’s the Joker. 

Content Used to Be King. Now It’s the Joker.  | using my shovel to Scoop | Scoop.it
Why I’ve decided to stop taking “content” gigs and other journalists should, too. Continue reading →
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Important Stats You Should Know from Mary Meeker's Internet Trends Report: Part I

Important Stats You Should Know from Mary Meeker's Internet Trends Report: Part I | using my shovel to Scoop | Scoop.it
Last week, Mary Meeker of Kleiner Perkins Caufield Byers presented her Internet Trends report for 2014 at the Code Conference in California. Since we're fans of tl;dr analyses & content curation, though, here are some of the most important points from the first half of the report.
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Rescooped by crazedmom from Social Media Publishing and Curation
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The Small Business interactive guide to Twitter

The Small Business interactive guide to Twitter | using my shovel to Scoop | Scoop.it

Whether you need to create an account, build your Twitter strategy or add to your marketing skills, we have the tools that will help you drive your business forward.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 16, 2014 7:03 PM

Twitter's Small Business team put together a very neat interactive guide to making the most out of Twitter if you're an SMB. It's nicely done, very informative and addresses the main scenarios you can have depending on how mature your business is using social media and Twitter. 


Very helpful guide.

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Storytelling 2.0: definizione, tools, casi studio

Cos'è lo storytelling e perché usarlo. Lo storytelling sui social network: Facebook, Twitter e Instagram. Gli strumenti per creare storie: Storify, Visual.ly, …

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So You Want to be a Content Engineer (ICC 2014)

A presentation that sought to introduce the fundamental concepts and principles behind the emergent idea of Content Engineering. Served as the kick-off present…


Via Stefano Principato
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Creating A Side Business With The Power Of Tech

Creating A Side Business With The Power Of Tech | using my shovel to Scoop | Scoop.it
New technology has turned the business world on its head. It’s not just about the mega brands that have grown from college dorms to take over the world. The disruptive possibilities of technology a…

Via Stefano Principato
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Top 100 Tools for Learning 2014 | Jane Hart

Top 100 Tools for Learning 2014 | Jane Hart | using my shovel to Scoop | Scoop.it

I spent the weekend compiling this year’s Top 100 Tools List, updating the Top 100 Tools site and producing a slideset that I have uploaded to Slideshare and embedded below.

 

 I’ve also done a full analysis of this year’s list, and produced aBest of Breed categorised list, but here are some of the highlights from this year’s list.

 

The list was compiled from 1,038 votes from learning professionals from 61 countries worldwide


Via Rob Hatfield, M.Ed., Well Connected Mom
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Ian Berry's curator insight, September 23, 2014 11:18 PM

Fascinating and yet alarming. We learn best by doing. All technologies, great as they are, are learning aids that's all they are

ManufacturingStories's curator insight, September 27, 2014 8:49 AM

For more resources on STEM Education visit http://bit.ly/1640Tbl

Well Connected Mom's curator insight, September 30, 2014 1:29 PM

This is a great list for anyone...in addition to teachers.  Some great ways to spice up dull presentations.

Rescooped by crazedmom from Blogging Tips & Resources
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150+ Attention-Grabbing Blog Title Ideas That Will Get You More Clicks

150+ Attention-Grabbing Blog Title Ideas That Will Get You More Clicks | using my shovel to Scoop | Scoop.it
Do you want to attract more views for your next blog post? Then start with a kick-ass title.Crafting a title that makes an impact is one of the most effective ways to grab people’s attention. Your

Via Pauline C.
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Pauline C.'s curator insight, July 15, 2014 7:34 PM
150+ Attention-Grabbing Blog Title Ideas That Will Get You More Clicks
Rescooped by crazedmom from Lean Content Marketing
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Growing Buffer's Content Suggestions to 20K Shares a Day

Growing Buffer's Content Suggestions to 20K Shares a Day | using my shovel to Scoop | Scoop.it

exactlyWhat started as a lean experiment has become a key element of the Buffer product. See the inside story of how Buffer's content suggestions came to be.


Via Ally Greer
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Ally Greer's curator insight, August 26, 2014 4:16 PM

While this isn't exactly lean content marketing, it's certainly a great example of a lean process within a startup that ended up being massively successful. 


Written by one of Buffer's engineers who worked on the project, the story is easy to follow and offers a lot of insight into how lean processes work  - starting with an MVP and then getting rid of what doesn't work and expanding on what does work.


Another interesting insight to come out of this experiment is the realization that everyone has trouble finding relevant content to share online - the clear reason why this experiment was so successful.

Rescooped by crazedmom from Strange days indeed...
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10 Clever Bets You'll (Almost) Never Lose

10 Clever Bets You'll (Almost) Never Lose | using my shovel to Scoop | Scoop.it

Quirkology's Richard Wiseman is back with another roundup of devious little pub tricks.Read more...


Via F. Thunus
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Pinterest Isn't Just For Women, Weddings, Food And Fashion: 5 B2B Male-Oriented Examples

Pinterest Isn't Just For Women, Weddings, Food And Fashion: 5 B2B Male-Oriented Examples | using my shovel to Scoop | Scoop.it
Pinterest is highly relevant for tech companies and brands with male audiences to achieve brand objectives.

Via Kelly Lieberman
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Social Media Publishing is dead (as we know it)

Social Media Publishing is dead (as we know it) | using my shovel to Scoop | Scoop.it
 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.
So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis? Continue reading →
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5 Ways to Beat Content Marketing Overload

5 Ways to Beat Content Marketing Overload | using my shovel to Scoop | Scoop.it
I'd recommend that content marketers read this entire guide and note some of the tips inside, but here are a few of the key takeaways worth noting.
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End of School Roundup: Using Creation & Curation in Education

End of School Roundup: Using Creation & Curation in Education | using my shovel to Scoop | Scoop.it
According to the Content Marketing Institute, original content should be the cornerstone of your content marketing. And curating content can raise your brand awareness and bring more visitors to your website. So how do these two fundamental marketing pieces work together? Very nicely. In terms of content marketing in any industry, how you marry creation and curation could mean your success or failure.

Specifically in education, EdTech consultants, teachers and librarians are doing a great job combining creation and curation to showcase student creativity, school information and thought leadership. We've pulled four worthy examples of users in the EdTech space who exemplify using powerful online tools to master creation and curation consistently. Continue reading →
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Should I be on every major social network?

Should I be on every major social network? | using my shovel to Scoop | Scoop.it
Here is a question that I hear all the time: "Should I be on every major social network?" The answer is no.

Via Cendrine Marrouat - cendrinemarrouat.com
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Lori Wilk's curator insight, May 17, 2014 9:40 AM

When deciding where to be decide first why you want to be part of a particular site and how it will help you to reach your target audience or what benefit you will have by participating on this platform. Use tools that add to your efforts and are not time wasters. Targeting an audience you don't want to reach is a time waster. #socialnetworking#socialmedia#onlinemarketing

LKGayton's curator insight, May 17, 2014 11:23 AM

How many social networks are you on?

Internet Marketing News's curator insight, May 19, 2014 12:00 PM

Should I be on every major social network? #socialmediamarketing #business #marketing