CPG Marketing
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CPG Marketing
Articles of interest around new marketing campaigns, techniques and ideas
Curated by Suzanne Ross
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Philadelphia Cream Cheese Campaign Setting the Standard in Real Ingredients

Philadelphia Cream Cheese Campaign Setting the Standard in Real Ingredients | CPG Marketing | Scoop.it
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Suzanne Ross's comment, April 11, 2013 1:38 PM
Pay attention to consumer attitudes - perception is reality.
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Why Triscuit Is Putting Rice, Potatoes and Beans in its Crackers | CMO Strategy - Advertising Age

Why Triscuit Is Putting Rice, Potatoes and Beans in its Crackers | CMO Strategy - Advertising Age | CPG Marketing | Scoop.it
by adding rice, potatoes and spices like basil and sea salt, triscuit is seeking to appeal to consumers who are eating more snacks and less traditional meals.
Suzanne Ross's insight:

Even age-old brands have to keep up with consumer trends.

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