Interview by SHIRA LAZAR, Entrepreneur.com
How are you planning to disrupt the TV space?
If you launch a network like everyone else has a network that doesn't make sense. You need to get content that no one else is providing. We can, because 2nd and 3rd generation Hispanic Americans is the biggest and fastest minority group in the country. It's like "Desperado TV." You don't watch Desperado or Machete because they're Latin, you watch them because they're cool movies to check out. El Rey will be made up of shows by people from all over the country who wouldn't typically get into Hollywood. Hollywood wants to own everything. I don't want to own anything. I don't want people just to make content, I want to empower and teach them to create content they own that they can exploit in any medium.
How big of a role with social media play in your next generation network?
Social media is a must for El Rey [Network]. The median age of U.S. citizens is about 37 years old, while U.S.-based Hispanics, as a whole, are much younger. Plus, they're over indexed in social media, and they spend a trillion dollars a year. And even though there are 500 networks, not one of them is talking to them. A TV network sounds so traditional, but what it really starts as is a lifestyle brand. You're talking about a youth that's very dissatisfied and not only is social media a place that reflects the identity of a culture, it shapes it.
What advice would you offer entrepreneurs?
Don't look at all at what other people are doing. Think of what you're doing as completely fresh because if you imitate you're dead. It's about creating an idea that doesn't exist now. [MORE]