The "traditional" notion of social media in the workplace as employees logging on to Facebook for personal use from their desks is long gone. Social media, in some form or another, is now present in virtually every workplace, regardless of where employees perform their work.
The bottled water industry has faced some internal aspects occurring in its environment which have been harnessed appropriately in order to help the business boost its sales: competitive advantage within the soft drink market, convenience of bottled water, rise of focus on better healthcare, increase of eco-friendly interest ,etc (Mintel, 2012).
Another story that broke before we could get to it ahead of our summer siesta. One truly worth the wait, as it provides insight into not one, not two, but three marketing issues of the day. Remember those cool Evian “Roller Babies” from 2009? A video that went “viral,” generating 80 gigatrillions views, shares, likes, or whatever? Evian’s paltry share of the U.S. bottled water market has fallen even lower than it was then. And it keeps getting worse. Per...
Evian takes roller-babies to Facebook, LONDON - Evian is aiming to build on the success of its YouTube-based campaign by launching a 'healthy New Year' social-media campaign on Facebook. | Marketing Magazine
NEW YORK — Evian is giving itself a facelift to keep up with its sleek, young competitors on store shelves. The water, which is owned by French food and beverage company Danone, is unveiling a new bottle for the first time in 14 years as it looks to reinvigorate its image and win back market share in the premium water category. Instead of the contoured bottle that has long defined the brand, the new look has cleaner lines, reminiscent of the cylinder-like shape of the Smartwater bottle. Evian’s
Evian water originates from a spring in the French Alps that was 100 million years in the making. Today, it is a favorite among celebrities who swear it is the best water in the world. The claims have made Evian a superstar in the United States, far away from the humble village of Evian-les-Bains from which it derives its name.
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