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Rescooped by Ella I Hellgren from Social Media Publishing and Curation
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The Small Business interactive guide to Twitter

The Small Business interactive guide to Twitter | Course it matters & authentic DIY eLearning | Scoop.it

Whether you need to create an account, build your Twitter strategy or add to your marketing skills, we have the tools that will help you drive your business forward.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 16, 2014 7:03 PM

Twitter's Small Business team put together a very neat interactive guide to making the most out of Twitter if you're an SMB. It's nicely done, very informative and addresses the main scenarios you can have depending on how mature your business is using social media and Twitter. 


Very helpful guide.

Scooped by Ella I Hellgren
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eCourse Site Speed Impacts Organic Search Results and Much More

eCourse Site Speed Impacts Organic Search Results and Much More | Course it matters & authentic DIY eLearning | Scoop.it
Did you know there is a correlation between eCourse site speed and organic search ranking? In fact, a site's speed impacts more than just search engine ranking.
Ella I Hellgren's insight:

One more membership site for edupreneurs producing their own web course. This time with AFFILIATE function, good locking front end,  several interactive content solutions, marketing campaign,  etc. I am impressed. 

 

 

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Rescooped by Ella I Hellgren from Content Marketing, Curation, Social Media & SEO
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4 signs that SEO and Content Marketing are colliding

4 signs that SEO and Content Marketing are colliding | Course it matters & authentic DIY eLearning | Scoop.it
Here are some digital trends that may continue reaping rewards through 2014 : 5 content marketing best practices including SEO and analytics tips!

Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 19, 2014 3:32 PM

This post on the Doz blog was originally titled "Content Marketing: 5 trends to watch" but it struck me that 4 out of the 5 were highlighting how much SEO and Content Marketing were now more and more the same thing: the growing importance of Google Authorship for content marketers, the role of guest blogs (which is dead as a cheap link-building tactic but still retain value as a way to build a solid community and referrals around your content), the need to invest in content publishing for SEO as well as the growing importance of interest targeting


Those two last points in particular are interesting to consider from the same angle: yes you should invest more in content/SEO but there are probably limited ways you can do that from a budget/resource standpoint.


Your best bet might thus be to opt for an implementation where you can leverage the interest graph with a mix of created and curated content.

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Articulate - Word of Mouth Blog - Weekly Recap: The E-Learning ...

Rather than succumb to the dark side, set your hyperdrive to the galaxy's biggest e-learning space: E-Learning Heroes where you'll find the friendliest band of course creators who rebel against bad, imperialist e-learning.
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