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Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
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[REPORT] Retailers lag on coupon, loyalty opportunities with Mobile Wallets

[REPORT] Retailers lag on coupon, loyalty opportunities with Mobile Wallets | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Consumers are looking for, not finding non-payment services with mobile wallets 
While 85% of consumers say they expect to receive some kind of perk other than making payments from mobile wallets, fewer than 1 in 5 say they have noticed retailers offering such services, according to a report by Vibes. The most popular benefits that consumers look for are digitizing and organizing paper items, such as coupons and loyalty programs. These take on added importance because consumers also say they still find swiping a credit card easier than paying via mobile, said Vibes' Mark Tack

sophiedesc's insight:

Key Findings: 

> "Digitizing paper items (22%) and organizing coupons and loyalty cards (19%) are the top benefits of Mobile Wallets" 

>>The opportunity for retailers should be more focused on leveraging Mobile Wallets to offer deals and incentives and drive deeper engagement and loyalty with their customers.

 

"Mobile Wallet Consumer Report- Non-payment opportunities for marketers" available here: http://bit.ly/1dcxF2D

 

[Survey among 1,000 smartphone owners from their online opinion panel.
All respondents are age 18 or older and living in the continental United States.]

 

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Mastercard ushers in digital wallet service to UK

Mastercard ushers in digital wallet service to UK | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

MasterPass lets users upload their payment and loyalty card details to a compatible digital wallet, which can be used on a mobile device in-store or via an online store on their desktop  to make either a payment or redeem loyalty points.


Via Màrius Garcia
sophiedesc's insight:

"The service is designed to improve the efficiency of payments in bricks and mortar outlets, as well as reduce “basket abandonment” rates on e-commerce sites by automatically providing users’ payment details when they press the MasterPass button."

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Mobile Couponing: Will 2013 see the end of paper couponing fraud?

Mobile Couponing: Will 2013 see the end of paper couponing fraud? | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Mobile couponing service enables brands to save £150 million in paper couponing fraud each year.

The UK’s £500million voucher and coupon market is vital to both manufacturers and retailers as they struggle to attract customers in these tough economic times. However, although paper couponing is seen as a valuable marketing tool, it is estimated that around 30% of all coupons used are subject to fraud.,

sophiedesc's insight:

"“The most obvious advantage of mobile couponing is there is no paper involved, thus making it free from forgery. Now couponing has become an automated process which gives consumers relevant coupons as a result of their purchase history. Entitlement is key. We can tell exactly who is entitled to a coupon and who is not by verifying their shopping receipts. Therefore, we have the exact numbers of who should be using their m-coupons and who should not."

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U.S. Mid-Year 2013 CPG Coupon Industry Facts - Reported By NCH, July 2013

Source: NCH Marketing Services, Inc., Mid-Year 2013 Coupon Facts Report

 

>> CPG Coupon Distribution and Redemption Volume and Media Trends in the US. 

sophiedesc's insight:

Paper vs. Paperless Coupons 2013: 

 

Coupon Distribution: 

"FSI Grew From 89.7% To 91.1% Of All Coupons Distributed While Digital Coupons Sustain Double Digit Growth Rates."

 

Coupon redemption :

"FSI Continues To Represent The Majority Of Redemption Volume,
And Digital Coupon Formats Have Grown, Reaching 6.1% Of The Total For Internet Print At Home And 2.5% For Paperless."

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Le mobile en point de vente: chiffres et usages

Le mobile en point de vente: chiffres et usages | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Aujourd’hui, le mobile est de plus en plus utilisé lors du processus d’achat. Deux types de consommateurs se distinguent. Les adeptes du showrooming : se renseigner en boutique pour acheter sur internet (26% des consommateurs), et les adeptes du web-to-store : se renseigner sur internet pour acheter en boutique (24% des consommateurs). 

L’utilisation du mobile en point de vente est aujourd’hui incontournable : 76% des possesseurs de smartphones déclarent l’utiliser en magasin. Il est la pièce maîtresse dans la décision finale d’achat de la majorité des consommateurs. Pour mieux comprendre les utilisations de cet assistant technologique aux multiples facettes, rien de mieux que quelques chiffres.


Via Geoffrey Laloux
sophiedesc's insight:

Un état des lieux en qq chiffres de l'utilisation du mobile en point-de-vente  - par Fidzup. 

 

"Principales attentes consommateurs vis à vis des commerces brick and mortar : 

Utiliser leur carte de fidélité via le mobileConsulter en temps réel les stocks disponiblesPayer sans passer par la caisse, grâce à une tabletteUtiliser des bons de réduction sur mobile."
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Fast-Food et M-Commerce: Les food-trucks ouvrent la voie.

Fast-Food et M-Commerce: Les food-trucks ouvrent la voie. | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Contrairement aux food trucks français, les camions-restaurants aux Etats-Unis utilisent les nouvelles technologies à leur avantage.

 

En effet, devant cuisiner, servir et encaisser le paiement dans un espace restreint, les oblige à utiliser le strict minimum. De fait, les caisses enregistreuses sont très encombrantes et un lecteur de carte augmente significativement le temps de passage en caisse. C’est là qu’entre en jeu le paiement en ligne. Pouvoir payer depuis son portable ou encore depuis chez soi, en ligne, facilite grandement l’expérience client.

 

Ce côté « nouvelles technologies » attire très souvent une population jeune, « trendy » et avide de nouvelles expériences culinaires. Cette mode énerve et inquiète les grandes marques de fastfood comme Mcdonald's, Burger King ou encore Wendy’s.


Via Jérémie Quéret
sophiedesc's insight:

"Pour séduire de nouveaux clients, il est donc aujourd’hui grandement conseillé d’utiliser les nouvelles technologies : commande en ligne, simplification de paiement, NFC, m-couponing ou encore geofencing/géolocalisation, sont des moyens malins d’attirer plus de clients et une population connectée. Le monde du Fast Food a donc tout intérêt à devenir le leader du m-paiement et devenir ainsi l’icône du « fast payment »."

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Mobile Commerce: Walmart boosts Scan & Go self-checkout with Mobile Coupons

Mobile Commerce: Walmart boosts Scan & Go self-checkout with Mobile Coupons | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Walmart continues to ramp up its mobile in-store Scan & Go program by giving users the ability to clip coupons by tapping their smartphones and having the savings automatically applied when they check out.

 

Scan & Go, a feature on the Walmart application, enables users to scan merchandise in certain stores and pay at a self-checkout counter. The latest update to the app features the new digital coupon capabilities as well as the ability to scan a QR code on a printed receipt to receive an electronic version.

sophiedesc's insight:

"Mobile coupons are a quickly growing area because of the perceived benefit to consumers of being able to store coupons on their smartphones. This helps ensure that users always have their coupons with them and do not have to worry about forgetting them at home.

However, mobile coupons present some challenges, including how to redeem them in-store and accurately track them.

Another advantage mobile potentially brings to coupons is the ability to personalize them, driving adoption, usage and sales."


"For example, the Stop & Shop supermarket chain offers the Scan It! app, which enables loyalty members to scan and bag their groceries while also providing access to exclusive, personalized offers. The retailer reports a 10 percent lift in spending from customers that use Scan It!."

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Jen Matrisciano's curator insight, September 16, 9:23 AM

Love the idea of mobile coupons!! I only use an iphone and do not have  a computer, so for me, and I'm sure I'm not alone, I am unable to pint coupons, which I lose a boat load of savings, freebies an deals, I'm just a stay at home mom trying to save a dime like everyone else!! So let's push for these mobile coupons so that EVERYONE can enjoy the same savings without the hassle of clipping, printing and organizing!!

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mCommerce: A New Ally for the In-Store Retail Experience « iMediaConnection Blog

mCommerce: A New Ally for the In-Store Retail Experience « iMediaConnection Blog | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

With the advent of eCommerce, brick and mortar retailers had to expand their customer experiences to include digital storefronts in order to remain competitive with digital pure-plays and visible with the growing masses of digital consumers. The big-box digital retailers like Amazon increased the pressure by under-cutting pricing and initially offering transactions without collecting state sales tax. 

However, while eCommerce is predicated to grow steadily and influence a continued shift in consumer behavior, the introduction of mCommerce will produce a new type of consumer behavior that supplements the in-store retail experience.

sophiedesc's insight:

Growing Smartphone usage "provides a massive opportunity for retailers and brands to engage consumers in a relevant, real-time way that drives in-store traffic and transactions."

> Offering coupons or special incentives to be redeemed in-store is a significant opportunity for retailers to drive in-store traffic and transactions. 

> Partnering with relevant mobile apps to create targeted services and incentives that are tailored to their users’ preferences will not only increase ROI but also improve the customer experience, drive loyalty and initiate long term relationships

>> The key is for retailers to be thoughtful in their marketing approach, keep the customer experience top-of-mind and provide clear benefits to the in-store experience."

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I’m Still Waiting for My Phone to Become My Wallet

I’m Still Waiting for My Phone to Become My Wallet | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

It’s long been predicted that consumers would be able to wave their cellphones to buy everything from clothes in a department store to beers in a bar. Why isn’t it happening?

sophiedesc's insight:

“Mobile payments are trying to solve a problem that doesn’t exist for most people. You don’t hear people moaning about how hard it is to pay with their credit cards or debit cards.

The biggest problem for paying by cellphone is that so many kinds of businesses are competing to offer services. Companies as varied as phone carriers, banks, credit card companies and technology start-ups have had plans to get into the mobile payment business, but many are locking horns over who can profit the most."

A méditer...

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Benoit Boutry's curator insight, July 28, 2013 6:35 AM

Les moyens techniques sont prêts, il reste à créer l'usage.

Ce sont les commerçants qui sont en première ligne pour attirer les clients vers les solutions mobiles , avec des programmes de fidélité et une nouvelle expérience d'achat.

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Le couponing mobile, mode d’emploi…

Le couponing mobile, mode d’emploi… | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Le couponing mobile est un outil promotionnel permettant de stimuler les ventes en magasin ou à distance. Diffusé à près de 4 milliards d’unités en France dans sa version papier (sur mailing, prospectus…), le couponing se dématérialise et devient de plus en plus mobile à mesure que les consommateurs s’équipent en Smartphones & tablettes. En association la personnalisation et le géolocalisation, le mobile offre un nouveau potentiel aux acteurs du secteur et montre sa capacité à connecter le commerce traditionnel et le digital. 

sophiedesc's insight:

Graphique: "Exemple d'utilisation de Passbook dans une campagne emailing de Comptoir des Cotonnier". 

Guide MMA  « Le Couponing Mobile » à télécharger: 

http://bit.ly/15kXoz4


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La carte de fidélisation client de demain : bilan sur les innovations

La carte de fidélisation client de demain : bilan sur les innovations | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Adieu la ribambelle de cartes dans le portefeuille, ou les versions mini accrochées au porte-clefs… Tout laisse à croire que la carte de fidélisation de demain sera dématérialisée. Certaines entreprises ont d’ailleurs déjà franchi le cap, ce nouveau type de carte permettant de répondre à la fois à une attente du client, en minimisant justement son encombrement, mais aussi à celle des commerces, qui souhaitent rendre plus simple et plus accessible leur stratégie de fidélisation client. 


Via FidMe
sophiedesc's insight:

"Bien qu’ils soient particulièrement équipés (60% des français possèdent entre 3 et 10 cartes de fidélité), 52% des consommateurs n’utilisent pas leur carte de fidélité… tout simplement parce qu’ils ne les ont pas sur eux au moment de les présenter… Quelle solution ? Notre nouveau couteau suisse, le smartphone bien sûr !

>> La révolution autour des cartes de fidélité dématérialisées va donc bien au-delà d’un changement de support, le mobile remplaçant peu à peu le papier : elle offre aux marques une plus grande interactivité avec le consommateur, et leur permet également de renouveler leurs traditionnelles propositions « d’avantages », souvent éculés et parfois déceptifs…"

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L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons

L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
L'Oreal has teamed up with Walgreens and Duane Reade locations in Manhattan for a mobile coupon campaign aimed at solving mobile advertising's fundamental problem: Connecting mobile ads to real-world purchases.

Via jerome leger
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Le geofencing pour lutter contre le showrooming

Le geofencing pour lutter contre le showrooming | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

[B]« Après la géolocalisation », le geofencing : nouvelle technologie marketing permettant de contrer le showrooming[/B]

Selon la Seconde édition du baromètre annuel de l'Expérience Marchande Connectée de Digitas & Vivaki, près de 18 % des consommateurs vont en magasins pour rechercher « le produit de leurs rêves » mais repartent sans l'acheter, en ayant l'intention de réaliser leur achat en ligne (afin d'économiser sur le prix) et 39 % des consommateurs comptent en faire de même prochainement.

Pour contrer ce phénomène intitulé le showrooming et insuffler une nouvelle dynamique dans les promotions en points de vente, Fidzup a développé une nouvelle technologie, de geofencing, fondée sur les principes de la géolocalisation intérieure.

Les produits Spot-in Store et Spot-in Mall – qui s'adressent respectivement aux réseaux d'enseignes et centres commerciaux – une fois intégrés aux applications propres aux réseaux d'enseignes ou centre commercial, permettent d'envoyer des notifications (promotions, instants gagnants, ...) sur le mobile du consommateur et ainsi déclencher un achat impulsif.


Via Nicolas Prigent, Jérôme MONANGE
sophiedesc's insight:

La technologie geofencing "permet à chaque centre commercial ou réseau d'enseignes, d'interpeller le consommateur au moment opportun avec du contenu interactif géolocalisés sur son mobile, préalablement configurée, que ce soit un message de bienvenue, un coupon de réduction, une publicité, l'instant gagnant ou encore des points de fidélité."

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Jérôme MONANGE's curator insight, July 22, 2013 1:57 AM

Le Géofencing : une nouvel atout marketing au service du commerce physique et des enseignes pour contrer le phénomène du showrooming

 

Jérôme MONANGE ; Strategic Marketing Manager ; Administrateur LAB RETAIL 2025http://www.linkedin.com/groups?home=&gid=4867620&trk=anet_ug_hm

 

 

Dominique Palacci's comment, July 22, 2013 3:29 AM
Ne mélange-t-on pas les genres ? Le Showrooming se pratique en magasin. Le géofencing à l'extérieur. OK, ce dernier participe à détourner l'attention des consommateurs. Mais de là à penser que ça va lutter contre le showrooming... J'aimerai bien voir des stats à ce sujet.
sophiedesc's comment, July 22, 2013 4:29 AM
Le geofencing permet de détecter les consommateurs entrant dans une zone géographique précise et définie (à proximité ou à l'intérieur même du point-de-vente) et de "pusher" du contenu ciblé sur leur mobile (coupons, publicité) pour les inciter à l'achat. Par le biais de promotions réellement "contextuelles" et personnalisées (fonction de la localisation précise, du parcours d'achat voire des intérêts du consommateur), limitées (au magasin/dans le temps) et ajustables en temps réel, et une expérience shopping multicanal, le geofencing semble être un moyen supplémentaire pour créer du trafic et accroître les ventes en magasin - et ainsi éviter que le consommateur rentre chez lui les mains vides pour aller finalement acheter sur internet
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How Groupon Is Trying To Win Back Small Businesses

How Groupon Is Trying To Win Back Small Businesses | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
The daily deal site is trying to make friendly with small-business owners--but will it be enough to turn around their fortunes?

 

Many small-business owners have a love-hate relationship with Groupon (and, to be fair, with “daily deal” or “flash sale” sites overall). On one hand, they can be a great marketing tool and reel in new customers. On the other, daily deal sites force businesses to undercut their own prices and can lead to a frenzy of negative online reviews if the business can’t handle the business surge generated by the deals.

sophiedesc's insight:

Groupon is:

> Expanding its affiliate marketing efforts.

> Promoting its own mobile payments platform.

> Letting customers book restaurants online.

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How Mobile Coupons Are Driving An Explosion In Mobile Commerce

How Mobile Coupons Are Driving An Explosion In Mobile Commerce | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year's holiday shopping season, that number had risen to 11%, according to comScore. That's approximately $18.6 billion in consumer spending - and that doesn't even include travel-related purchases, which comScore counts separately. 


Here's a brief overview of why retailers and brands are offering mobile coupons.

sophiedesc's insight:

"At roughly 10%, the redemption rate of mobile coupons crushes that of print coupons, which hovers around 1%.

 

Coupons are a perfect medium to collect data on offline purchases and close the mobile-to-offline purchase loop.

 

If coupons are done right, they will weave a customer and a retailer or brand more tightly together."

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Guinness adds NFC to founts across UK and Ireland - NFC World

Guinness adds NFC to founts across UK and Ireland - NFC World | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Guinness has installed 11,442 drink dispensers equipped with NFC functionality in pubs and bars across the UK, as well as 2,800 in Ireland. Plans call for a further 53,000 founts in the UK and 12,155 in Ireland to get NFC by 2015.
sophiedesc's insight:

"The new NFC activity is a prime example of this, and shows how we have implemented the latest technology in our founts, to keep our audience engaged whilst rewarding them with offers, vouchers, competitions and content"

 

(Guinness offers free pints to NFC phone owners: "Guinness fans around the UK can tap their Android or BlackBerry NFC phone to an NFC-enabled pub drinks dispenser to get the chance of winning a free pint of the black stuff.") 

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CPG Coupon Distribution Trends, H1 2009 - H1 2013 [CHART]

CPG Coupon Distribution Trends, H1 2009 - H1 2013 [CHART] | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
After a couple of years of decline, the volume of coupons distributed by CPG marketers rose by 1.8% year-over-year in the first half of this year.
sophiedesc's insight:

Souce: NCH Marketing Services 

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Dunkin' Donuts' mobile payments platform | MobilePaymentsToday.com

Dunkin' Donuts' mobile payments platform | MobilePaymentsToday.com | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Dunkin' Donuts introduced a new mobile payments platform, which also allows users to send gifts to friends through texting, email or Facebook.

Via Graeme Lewis
sophiedesc's insight:

I agree with Graeme! :) 

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Graeme Lewis's curator insight, August 12, 2013 8:08 AM

interesting. But still too clunky. The payment process should be like a single click. Tap. Zap, Scan - Done!... whatever method used, it has to be simple and very quick.

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40% of smaller merchants are using mobile credit card readers - Mobile Commerce

40% of smaller merchants are using mobile credit card readers - Mobile Commerce | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

In a sign that mobile payments are gaining significant traction with small and mid-sized merchants, 40 percent of these businesses report accepting payments at the point-of-sale via a mobile credit card reader attached to a smartphone or tablet, according to a new report from BIA/Kelsey.

sophiedesc's insight:

"Mobile is also playing a key role in the businesses’ marketing efforts, with 32 percent of SMBs using some form of mobile advertising to promote their businesses, up from 28 percent last year.

>> The adoption of mobile and social tools is transforming the way SMBs acquire and retain customers, with SMB marketing quickly becoming a two-way engagement rather than a one-way promotion.

 

"Mobile payments platforms are gaining significant traction with SMBs, with 40 percent of those surveyed stating they now accept payments at the point-of-sale with a mobile credit card reader attached to a smartphone or tablet (e.g., PayPal Here, Square, etc.). Another 16 percent plan to add this capability within the next 12 months."

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NFC for on-shelf mobile campaigns: High Impact on Coupon Redemption, App Download and Shopper Engagement

NFC for on-shelf mobile campaigns: High Impact  on Coupon Redemption, App Download and Shopper Engagement | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

News America Marketing has launched an on-shelf retail program that uses near-field communication to deliver mobile coupons to consumers.

 

News America Marketing’s new SmartSource with NFC program is rolling out to the majority of the company’s 52,000 retail stores. Kraft, Nilla Wafers and Philadelphia are all brands that have tested the technology, with results suggesting that NFC is effective at increasing coupon redemption, application downloads and time spent in front of a shelf.

sophiedesc's insight:

"How it works

Embed RFID and NFC tags into on-shelf banners detect when an NFC-enabled smartphone or tablet is nearby to the marketing collateral. A piece of branded media content is then delivered to the mobile devices.

This content can include a promotional game, sweepstakes, coupon, recipe or an application download."

 

The results? 

A program with Kraft, Nila Wafers and Philadelphia last year found that:

> Consumer engagement at a shelf increased to 48 seconds from a previous five to ten seconds.

> 36% of consumers that interacted with the NFC technology took a direct action from the content that was served to their mobile device (app downloads, saving a recipe or using social media to share the brand)

> Engagement levels were 12 times higher than QR codes.

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L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons

L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
ad tech startup sparkfly tries to bridge the gaps between mobile publishers, brand advertisers, major retailers and consumers.

L'Oreal has teamed up with Walgreens and Duane Reade locations in Manhattan for a mobile coupon campaign aimed at solving mobile advertising's fundamental problem: Connecting mobile ads to real-world purchases. 

Ad tech startup Sparkfly is helping the megabrands track consumers from mobile apps to point of sale.
sophiedesc's insight:

"Mobile opens a huge opportunity for them to open up their own loyalty and brand programs that they can take into retailers. The missing piece has been, 'Does it actually drive sales?'"

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Mobile Couponing Spurs Mobile Commerce Boom

Mobile Couponing Spurs Mobile Commerce Boom | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Mobile commerce has increased its overall share of online sales from 3 percent in late 2010 to 11 percent at the end of 2012. While the percentage may be small, the Internet analytics company comScore says 11 percent adds up to $18.6 billion in consumer spending — and those numbers figure to be even higher by the end of 2013.

sophiedesc's insight:

"Increasing value of mobile coupons: 

>> Mobile retail spending will hit 15% by the end of 2013. Retailers are seeing strong results from mobile couponing that extend well beyond the point of sale.

> Redemption rate is much higher than traditional print coupons — 10% of mobile coupons are ultimately used, compared with just 1% of print coupons 

> Growing base of mobile coupon users: the next 18 months should see the number of active mobile coupon users in the United States surpass 53.4 million. > Innovative couponing strategies, such as location-based offers, bring mobile customers into brick-and-mortar sites.

>> Mobile coupons allow consumer information to be collected, including offline purchases made with a mobile coupon. Knowing how consumer behavior varies between online and offline purchases would be invaluable to retailers, and help make their in-store strategies more effective."

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Showrooming : + 400% en un an. La solution? Les réductions en magasin !

Showrooming : + 400% en un an. La solution? Les réductions en magasin ! | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

D’après une étude réalisée auprès de 1300 acheteurs par Parago aux USA, le showrooming, cette pratique de lèche vitrine mobile en magasin, concerne désormais 1 acheteur sur 3 et a augmenté de 400% en un an.

Selon Parago, 58% des propriétaires de Smartphones pratiquent le Showrooming en magasin, une pratique qui touche l’ensemble des catégories de produits et toutes les catégories de prix.


Via Véronique LIORET
sophiedesc's insight:

L'étude complète de Parago disponible ici: http://bit.ly/12QG2XK

> Les raisons des mobinaurtes les poussant à effectuer des recherches produits en magasin? Le PRIX!! 46% pour comparer les prix, 24% pour consulter des avis consommateurs. 

> Amazon, le site N°1 sur lesquels les consommateurs effectuent leurs comparaisons de Prix - 2x  fois plus que sur Google! 

>> AVIS: Selon l'étude, les distributeurs offrant des services de pricing dynamique assortis de REDUCTIONS permettent d’enracinr les pratiques d’achats et la fidélité à l’enseigne physique! 

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Véronique LIORET's curator insight, July 25, 2013 7:59 AM

'L’étude note qu’une différence de 5 dollars suffit à faire basculer le comportement d’achat en faveur d’Amazon. 41% des showroomers comparent les produits quelques soit leur prix. 23% le font au dessus de 20 dollars, 21% au dessus de 50 dollars et 14% au dessus de 50 dollars.'

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QR Code Usage Statistics [Infographic]

QR Code Usage Statistics [Infographic] | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Via Gust MEES, Holtzhausser Natacha
sophiedesc's insight:

Qui a prédit la mort du QR Code? 

Quelques chiffres des US, et des utilisations marketing multiples notamment en terme de couponing. 

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Gust MEES's curator insight, July 21, 2013 7:01 AM

 

Check it out!!!

 

Yann Varenne - Blo-Gus's curator insight, July 23, 2013 6:41 AM

Le QR code devient de plus en plus populaire : infographie et quelques chiffres en provenance des US.

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Target educates consumers on Mobile Shopping via in-store promotions, video

Target educates consumers on Mobile Shopping via in-store promotions, video | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Target has launched two new marketing initiatives to drive downloads of its mobile application that also educate consumers about the benefits of mobile shopping. 

The big-box retailer is using both in-store signage and an online video to drive downloads of its mobile app. The goal behind Target using these initiatives is to connect with in-store shoppers who are engaged with the digital and in-store shopping experience.

sophiedesc's insight:

"Target is smart to roll out in-store promotions of its mobile app to not only drive downloads, but also help consumers who are in a pinch in-store and are looking for quick help.

 

Target has been educating consumers on how to shop from their mobile devices for years: 

- in-app advertising campaign to promote its mobile/SMS coupons. 

- Target used in-store QR codes during the holidays last year to let consumers discretely shop 20 of the season’s most popular toys


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