One-in-five consumers has downloaded a supermarket app, and the majority of those consumers use their mobile apps at least twice a month. In an effort to get in on the trend, PCC Natural Markets, a health food co-op with nine locations in Washington, partnered with Chinook Book earlier this year on a mobile coupon app. The results? Nearly 600 mobile coupon redemptions in September in 9 stores, growing from month-to-month.
Via Stephane Papeil-Lalande