Mobile marketing: Why push notifications are the marketer's new power tool | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Of those who download a brand’s mobile app, 68% opt-in to receiving push notifications from that app, according to Responsys research. Here's why push is one of the most promising areas of mobile marketing today.

 

If you haven’t started developing a strategy to strengthen your customer relationships using push, now’s the time to start.

 

However, the opportunity for push notifications doesn’t start and end with mobile apps. While the bulk of push notifications today are delivered on mobile phones and tablets, they are quickly expanding to reach all kinds of new internet connected devices.


Via Russ Merz, Ph.D.