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Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
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Mobile commerce still being driven by couponing | ComScore - BI Intelligence

Mobile commerce still being driven by couponing | ComScore - BI Intelligence | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

aMobile commerce has been driven by coupons sent over smartphones for several years, already having a head start back in 2010, even though this channel represented only 3 percent of online shopping at that time.

sophiedesc's insight:

"

> Mobile commerce coupons are helping online retailers to engage customers and boost their sales. By 2014, it is believe that the number of users of these digital coupons will reach 53.2 million per year.


> The redemption rate of smartphone coupons is 10 percent, which is tremendously greater than the 1 percent redemption rate of paper coupons.


> Mobile commerce is effectively boosting the rate of foot traffic to physical stores and the sales that are occurring offline. Strategies using coupons that are effectively implemented drive even more consumers to head to brick and mortar store locations in order to take advantage of the discounts that they offer, far more so than print coupons."

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What Shoppers Want: Study Investigates Opportunities for Mobile-Enhanced Retail | Latitude Research°

Latitude helps the world’s foremost media and technology companies understand how the evolving online and mobile landscape—and emerging user behaviors—translate into new business opportunities.
sophiedesc's insight:

Mobile Instant Deals while shopping: a big opportunity amongst others for retailers 

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Digitaliser vos cartes de fidélité pour créer du trafic en point de vente.

Digitaliser vos cartes de fidélité pour créer du trafic en point de vente. | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

3 idées simples et efficaces pour développer le trafic en point de vente via le mobile :
- Le SMS de fidélisation
- La carte de fidélité digitalisée
- Passbook


Via Bertrand Jonquois
sophiedesc's insight:

#MobiletoStore  - à relire!

"La dématérialisation des cartes de fidélité via le mobile représente pour les enseignes de distribution un potentiel d'économies important et d’efficacité supplémentaire. "

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mc²i Groupe's curator insight, January 21, 2013 4:13 AM

Mobile-to-store est basé sur le même principe que le Web-to-store, appliqué au mobile. Ou comment bien utiliser le mobile pour augmenter le trafic dans les points de ventes physiques.

Karim Bouhajeb's curator insight, April 22, 2013 5:05 AM

Trois idées simples et efficaces pour développer le trafic en point de vente via le mobile!

Sonia DIOURI's curator insight, May 15, 2013 10:01 AM

Que pensez-vous des alertes SMS de fidélisation? Est-ce efficace ou plutôt dérangeant à votre avis? trouvez que cette technique de fidélisation est beaucoup trop intrusive?

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How Mobile Coupons Are Driving An Explosion In Mobile Commerce

How Mobile Coupons Are Driving An Explosion In Mobile Commerce | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year's holiday shopping season, that number had risen to 11%, according to comScore. That's approximately $18.6 billion in consumer spending - and that doesn't even include travel-related purchases, which comScore counts separately. 


Here's a brief overview of why retailers and brands are offering mobile coupons.

sophiedesc's insight:

"At roughly 10%, the redemption rate of mobile coupons crushes that of print coupons, which hovers around 1%.

 

Coupons are a perfect medium to collect data on offline purchases and close the mobile-to-offline purchase loop.

 

If coupons are done right, they will weave a customer and a retailer or brand more tightly together."

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Le coupon mobile aux US selon RadiumOne, une préférence nette pour le SMS...

Le coupon mobile aux US est adopté par les femmes de 35 à 55 ans. Mais elles préfèrent les recevoir par SMS.


Via Bertrand Jonquois
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Bertrand Jonquois's curator insight, February 19, 2013 11:27 AM

Le coupon mobile aux US est adopté par les femmes de 35 à 55 ans. Mais elles préfèrent les recevoir par SMS