Why Groupon Is Poised For Collapse | TechCrunch | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Imagine you're a small business owner. You have to choose between two propositions:

You can pay $62,500 for marketing. You'll get a whole lot of customers coming through your door. No guarantees if they will ever come back, but they'll come once.