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Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
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Tap Into Mobile Coupons - Mobile Wallet Cloud Solutions | PassKit.com

Tap Into Mobile Coupons - Mobile Wallet Cloud Solutions | PassKit.com | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
The coupon industry has been dominated by paper ever since its inception. The last decade opened up the digital coupon space – for example, online coupons that can be printed out and used in stores. As the mobile industry continues to grow and accelerate, it has the potential to make paper coupons obsolete. More people →
sophiedesc's insight:

"There will be 47 million US smartphone users using mobile coupons" in 2014

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Mobile coupons are redeemed 10 times more! Cafe Coffee Day brews a Hot Friendship Day Marketing campaign

Mobile coupons are redeemed 10 times more! Cafe Coffee Day brews a Hot Friendship Day Marketing campaign | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Call To Action platform using missed calls and Toll Free for users. Reduce Friction of Cost for User with Polls, Surverys and Lead Generation
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Infographic: Holiday Guide to Mobile Marketing - Marketing Technology Blog

Infographic: Holiday Guide to Mobile Marketing - Marketing Technology Blog | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Black Friday is almost here and 55% of consumers utilize a shopping app on their smartphone each week!

 

This infographic from Blue Chip Marketing provides data on just what kind of strategies those mobile users are looking for. Understanding the location, the time of day, the demographics of your user can help drive quite mobile purchases. And providing a means to recommend purchases and build shopping lists can help, too!

sophiedesc's insight:

Why, how and when retailers can leverage mobile commerce to drive in-store purchases? This Infographic provides a comprehensive overview about demographics, usages and shopping habits of U.S. mobile consumers to help stores build a solid mobile strategy. 

 

Let's take a closer look at the impressive facts about the mobile coupon apps predominancy: 

 

> Not surprinsingly, Coupon apps still come first:  these store app users claim to use more mobile couponing than any further apps (25%).

> Getting coupons stays at 53% the biggest incentive to use mobile shopping.

> As for the 'When', 72% mobile shoppers use their mCoupon-Apps BEFORE shopping (vs/ 42% while in-store and only 6% post-shopping). 

 

So mobile coupons (Apps) may be the winning Mobile-to-store tactic of this coming holiday season! :)

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Majority of US Internet Users Will Redeem Digital Coupons in 2013

Majority of US Internet Users Will Redeem Digital Coupons in 2013 | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
The US digital coupon user audience continues to grow at a steady pace. Due to a higher-than-expected number of people redeeming digital coupons in the first half of 2013, eMarketer has increased our forecast from our earlier projections.

Via jerome leger
sophiedesc's insight:

In the US,  Mobile Coupons have now officially gone mainstream ! 

"We expect one 1/3 of all 18+ smartphone users, or 42.1 million people, to use a coupon obtained via app, mobile internet, mobile barcode or SMS this year."


Digital really makes couponing more available to consumers than ever:  "New mobile coupon users will be the primary growth driver in the US digital coupon audience."

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Using Mobile Marketing? Subscribers Want (Mobile) Coupons!

Using Mobile Marketing? Subscribers Want (Mobile) Coupons! | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Subscribers want coupons so that they can try out your offer before they chose to stick to it for good. Even those who are committed to using your brand look for the savings that are provided through coupons and value them being presented to them for use. Successful businesses also use coupons as one of their marketing tools in order to increase their sales.

 

Using Coupons for your Business

 

Businesses can send coupons to their subscribers to build awareness of their products among new subscribers and convince even existing subscribers to develop customer loyalty or switch to a specific brand. When there are two choices available to a customer it could be your $2 coupon or BOGO coupon that makes the decision easier for the consumer and your company the winning brand.

 

Sending coupons to subscribers helps in inspiring repeat purchases, extending and uplifting any sales plan and also to empower the launch of new offers. This is not just hearsay, as many studies and surveys have been conducted concerning the effectiveness of business for those utilizing coupons.


Via Russ Merz, Ph.D.
sophiedesc's insight:

Of course they do! :) 

 

"Coupons are a way of convincing your subscribers to move towards a subscription plan or a full price sales offer. If they can do so at a tremendous discount it is far less stressful. It also helps reactivate those who haven’t bought either a service or a product for some time. They get the coupon and instantly are reminded of how good your product or service really was."

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Eric_Determined / Eric Silverstein's curator insight, September 1, 2013 4:27 PM

While we may all agree that providing incentives should drive further sales, one has to have a clear strategy and goals in place before implementing same.

 

Do you agree with the statements made in this article? 

 

What are your thoughts on mobile coupons?

 

 

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Mobile Couponing: Will 2013 see the end of paper couponing fraud?

Mobile Couponing: Will 2013 see the end of paper couponing fraud? | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Mobile couponing service enables brands to save £150 million in paper couponing fraud each year.

The UK’s £500million voucher and coupon market is vital to both manufacturers and retailers as they struggle to attract customers in these tough economic times. However, although paper couponing is seen as a valuable marketing tool, it is estimated that around 30% of all coupons used are subject to fraud.,

sophiedesc's insight:

"“The most obvious advantage of mobile couponing is there is no paper involved, thus making it free from forgery. Now couponing has become an automated process which gives consumers relevant coupons as a result of their purchase history. Entitlement is key. We can tell exactly who is entitled to a coupon and who is not by verifying their shopping receipts. Therefore, we have the exact numbers of who should be using their m-coupons and who should not."

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Mobile Commerce: Walmart boosts Scan & Go self-checkout with Mobile Coupons

Mobile Commerce: Walmart boosts Scan & Go self-checkout with Mobile Coupons | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Walmart continues to ramp up its mobile in-store Scan & Go program by giving users the ability to clip coupons by tapping their smartphones and having the savings automatically applied when they check out.

 

Scan & Go, a feature on the Walmart application, enables users to scan merchandise in certain stores and pay at a self-checkout counter. The latest update to the app features the new digital coupon capabilities as well as the ability to scan a QR code on a printed receipt to receive an electronic version.

sophiedesc's insight:

"Mobile coupons are a quickly growing area because of the perceived benefit to consumers of being able to store coupons on their smartphones. This helps ensure that users always have their coupons with them and do not have to worry about forgetting them at home.

However, mobile coupons present some challenges, including how to redeem them in-store and accurately track them.

Another advantage mobile potentially brings to coupons is the ability to personalize them, driving adoption, usage and sales."


"For example, the Stop & Shop supermarket chain offers the Scan It! app, which enables loyalty members to scan and bag their groceries while also providing access to exclusive, personalized offers. The retailer reports a 10 percent lift in spending from customers that use Scan It!."

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Jen Matrisciano's curator insight, September 16, 2014 12:23 PM

Love the idea of mobile coupons!! I only use an iphone and do not have  a computer, so for me, and I'm sure I'm not alone, I am unable to pint coupons, which I lose a boat load of savings, freebies an deals, I'm just a stay at home mom trying to save a dime like everyone else!! So let's push for these mobile coupons so that EVERYONE can enjoy the same savings without the hassle of clipping, printing and organizing!!

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mCommerce: A New Ally for the In-Store Retail Experience « iMediaConnection Blog

mCommerce: A New Ally for the In-Store Retail Experience « iMediaConnection Blog | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

With the advent of eCommerce, brick and mortar retailers had to expand their customer experiences to include digital storefronts in order to remain competitive with digital pure-plays and visible with the growing masses of digital consumers. The big-box digital retailers like Amazon increased the pressure by under-cutting pricing and initially offering transactions without collecting state sales tax. 

However, while eCommerce is predicated to grow steadily and influence a continued shift in consumer behavior, the introduction of mCommerce will produce a new type of consumer behavior that supplements the in-store retail experience.

sophiedesc's insight:

Growing Smartphone usage "provides a massive opportunity for retailers and brands to engage consumers in a relevant, real-time way that drives in-store traffic and transactions."

> Offering coupons or special incentives to be redeemed in-store is a significant opportunity for retailers to drive in-store traffic and transactions. 

> Partnering with relevant mobile apps to create targeted services and incentives that are tailored to their users’ preferences will not only increase ROI but also improve the customer experience, drive loyalty and initiate long term relationships

>> The key is for retailers to be thoughtful in their marketing approach, keep the customer experience top-of-mind and provide clear benefits to the in-store experience."

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I’m Still Waiting for My Phone to Become My Wallet

I’m Still Waiting for My Phone to Become My Wallet | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

It’s long been predicted that consumers would be able to wave their cellphones to buy everything from clothes in a department store to beers in a bar. Why isn’t it happening?

sophiedesc's insight:

“Mobile payments are trying to solve a problem that doesn’t exist for most people. You don’t hear people moaning about how hard it is to pay with their credit cards or debit cards.

The biggest problem for paying by cellphone is that so many kinds of businesses are competing to offer services. Companies as varied as phone carriers, banks, credit card companies and technology start-ups have had plans to get into the mobile payment business, but many are locking horns over who can profit the most."

A méditer...

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Benoit Boutry's curator insight, July 28, 2013 9:35 AM

Les moyens techniques sont prêts, il reste à créer l'usage.

Ce sont les commerçants qui sont en première ligne pour attirer les clients vers les solutions mobiles , avec des programmes de fidélité et une nouvelle expérience d'achat.

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Le couponing mobile, mode d’emploi…

Le couponing mobile, mode d’emploi… | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Le couponing mobile est un outil promotionnel permettant de stimuler les ventes en magasin ou à distance. Diffusé à près de 4 milliards d’unités en France dans sa version papier (sur mailing, prospectus…), le couponing se dématérialise et devient de plus en plus mobile à mesure que les consommateurs s’équipent en Smartphones & tablettes. En association la personnalisation et le géolocalisation, le mobile offre un nouveau potentiel aux acteurs du secteur et montre sa capacité à connecter le commerce traditionnel et le digital. 

sophiedesc's insight:

Graphique: "Exemple d'utilisation de Passbook dans une campagne emailing de Comptoir des Cotonnier". 

Guide MMA  « Le Couponing Mobile » à télécharger: 

http://bit.ly/15kXoz4


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QR Code Usage Statistics [Infographic]

QR Code Usage Statistics [Infographic] | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Via Gust MEES, Holtzhausser Natacha
sophiedesc's insight:

Qui a prédit la mort du QR Code? 

Quelques chiffres des US, et des utilisations marketing multiples notamment en terme de couponing. 

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Gust MEES's curator insight, July 21, 2013 10:01 AM

 

Check it out!!!

 

Yann Varenne - Blo-Gus's curator insight, July 23, 2013 9:41 AM

Le QR code devient de plus en plus populaire : infographie et quelques chiffres en provenance des US.

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Target educates consumers on Mobile Shopping via in-store promotions, video

Target educates consumers on Mobile Shopping via in-store promotions, video | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Target has launched two new marketing initiatives to drive downloads of its mobile application that also educate consumers about the benefits of mobile shopping. 

The big-box retailer is using both in-store signage and an online video to drive downloads of its mobile app. The goal behind Target using these initiatives is to connect with in-store shoppers who are engaged with the digital and in-store shopping experience.

sophiedesc's insight:

"Target is smart to roll out in-store promotions of its mobile app to not only drive downloads, but also help consumers who are in a pinch in-store and are looking for quick help.

 

Target has been educating consumers on how to shop from their mobile devices for years: 

- in-app advertising campaign to promote its mobile/SMS coupons. 

- Target used in-store QR codes during the holidays last year to let consumers discretely shop 20 of the season’s most popular toys


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Le Couponing Mobile en France, mode d’emploi 2013 | MMAF : Mobile Marketing Association France

Le Couponing Mobile en France, mode d’emploi 2013 | MMAF : Mobile Marketing Association France | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Le couponing mobile en France, mode d’emploi 2013 

Le couponing est un outil de marketing direct puissant, permettant de stimuler les ventes en magasin ou à distance. Bien connu dans sa version papier (sur mailing, prospectus…), le couponing se dématérialise et devient de plus en plus mobile à mesure que les consommateurs s’équipent en ordinateurs, tablettes, téléphones et qu’Internet pénètre les foyers et les smartphones. Autrement dit à vitesse grand V.

 

Ce document rédigé par des experts en marketing mobile présente les bonnes pratiques en la matière, à des fins de conquête et de fidélisation. Nous évoquerons pêle-mêle SMS, applications et sites mobiles, codes 2D et sans contact.


Via Renaud MENERAT
sophiedesc's insight:

A LIRE!

Livre Blanc de la MMA sur le Couponing Mobile, en coopération avec HighCo, Digitaleo et newXt : 

http://www.mmaf.fr/sites/default/files/private/Le%20Couponing%20Mobile.pdf

 

Un état des lieux du Couponing Mobile et de la Promotion Dématérialisée en France, avec notamment: 

 

- Chiffres Clés du marché du Couponing.

- Rappel des techniques et process propres au Couponing.

- Introduction au Couponing Dématérialisé (Web Coupon, Load-to-Card).

- Etat des lieux de la Dématérialisation en Grande Distribution, exemples à la clé. 

- Mode d'emploi du Couponing Mobile :

*Bien préparer sa campagne (-information peu claires cependant concernant la validation du coupon en caisse!!)

*Exemples de modes d'émission de coupons sur mobile: SMS, QR Code, NFC, Applis Mobiles et Carte de Fidélité, Apple et Passbook, Google Wallet/Google Offers. 

 

Et encore plus d'infos ICI: 

http://opn.to/k/NLnGW

 

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Dominique Palacci's curator insight, July 22, 2013 9:06 AM

C'est simple et clair.

Merci aux esperts pour ce travail de vulgarisation.

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The 5 Cs of Modern Day Retailing, Personalizing Shopping With Mobile | Mobile Commerce Blog - SeeMore Interactive

The 5 Cs of Modern Day Retailing,  Personalizing Shopping With Mobile | Mobile Commerce Blog - SeeMore Interactive | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
The retail industry is undergoing an evolution with consumers starting their shopping experience even outside the brick-and-mortar stores.
sophiedesc's insight:

Create a smooth and personalized customer experience by leveraging the mobile channel, together with context based content! 

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Target leads mass merchants in driving holiday strategy via Twitter - Social networks - Mobile Commerce Daily

Target leads mass merchants in driving holiday strategy via Twitter - Social networks - Mobile Commerce Daily | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

With the majority of social media activity happening via smartphones and tablets nowadays, Target is promoting its deal program Cartwheel significantly via Twitter. Cartwheel is a Facebook and mobile app that lets consumers find and redeem coupons in-store.

sophiedesc's insight:

Great read, including a comparison of Target and Walmart Black Friday strategies in term of mobile and social engagement 

 

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Mobile coupons even more successful than predicted

Mobile coupons even more successful than predicted | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
sophiedesc's insight:

One in three mobile phone users will redeem a mobile coupon this year ! 

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Case Study: Natural Food Chain Sees Steady Growth In Mobile Coupon Redemptions | Street Fight

Case Study: Natural Food Chain Sees Steady Growth In Mobile Coupon Redemptions | Street Fight | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

One-in-five consumers has downloaded a supermarket app, and the majority of those consumers use their mobile apps at least twice a month. In an effort to get in on the trend, PCC Natural Markets, a health food co-op with nine locations in Washington, partnered with Chinook Book earlier this year on a mobile coupon app. The results?  Nearly 600 mobile coupon redemptions in September in 9 stores, growing from month-to-month. 


Via Stephane Papeil-Lalande
sophiedesc's insight:

"Digital coupons are becoming an increasingly important marketing tool for grocery chains." 

 

Still, a seamless mobile coupon redemption at the checkout is a big challenge for retailers. Coupons are currently redeemed here with PLUs keyed in by the cashier - but they are planning to invest in mobile scanner at the POS. 

According to Tom Monahan, marketing manager at PCC, "making the process as easy as possible for the customer, but also as easy as possible for our own staff, is probably the biggest thing right now". 

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Stephane Papeil-Lalande's curator insight, October 16, 2013 11:32 AM

One-in-five consumers has downloaded a supermarket app, and the majority of those consumers use their mobile apps at least twice a month. In an effort to get in on the trend, PCC Natural Markets, a health food co-op with nine locations in Washington, partnered withChinook Book earlier this year on a mobile coupon app.

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How Mobile Coupons Are Driving An Explosion In Mobile Commerce

How Mobile Coupons Are Driving An Explosion In Mobile Commerce | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year's holiday shopping season, that number had risen to 11%, according to comScore. That's approximately $18.6 billion in consumer spending - and that doesn't even include travel-related purchases, which comScore counts separately. 


Here's a brief overview of why retailers and brands are offering mobile coupons.

sophiedesc's insight:

"At roughly 10%, the redemption rate of mobile coupons crushes that of print coupons, which hovers around 1%.

 

Coupons are a perfect medium to collect data on offline purchases and close the mobile-to-offline purchase loop.

 

If coupons are done right, they will weave a customer and a retailer or brand more tightly together."

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Le mobile en point de vente: chiffres et usages

Le mobile en point de vente: chiffres et usages | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Aujourd’hui, le mobile est de plus en plus utilisé lors du processus d’achat. Deux types de consommateurs se distinguent. Les adeptes du showrooming : se renseigner en boutique pour acheter sur internet (26% des consommateurs), et les adeptes du web-to-store : se renseigner sur internet pour acheter en boutique (24% des consommateurs). 

L’utilisation du mobile en point de vente est aujourd’hui incontournable : 76% des possesseurs de smartphones déclarent l’utiliser en magasin. Il est la pièce maîtresse dans la décision finale d’achat de la majorité des consommateurs. Pour mieux comprendre les utilisations de cet assistant technologique aux multiples facettes, rien de mieux que quelques chiffres.


Via Geoffrey Laloux
sophiedesc's insight:

Un état des lieux en qq chiffres de l'utilisation du mobile en point-de-vente  - par Fidzup. 

 

"Principales attentes consommateurs vis à vis des commerces brick and mortar : 

Utiliser leur carte de fidélité via le mobileConsulter en temps réel les stocks disponiblesPayer sans passer par la caisse, grâce à une tabletteUtiliser des bons de réduction sur mobile."
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NFC for on-shelf mobile campaigns: High Impact on Coupon Redemption, App Download and Shopper Engagement

NFC for on-shelf mobile campaigns: High Impact  on Coupon Redemption, App Download and Shopper Engagement | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

News America Marketing has launched an on-shelf retail program that uses near-field communication to deliver mobile coupons to consumers.

 

News America Marketing’s new SmartSource with NFC program is rolling out to the majority of the company’s 52,000 retail stores. Kraft, Nilla Wafers and Philadelphia are all brands that have tested the technology, with results suggesting that NFC is effective at increasing coupon redemption, application downloads and time spent in front of a shelf.

sophiedesc's insight:

"How it works

Embed RFID and NFC tags into on-shelf banners detect when an NFC-enabled smartphone or tablet is nearby to the marketing collateral. A piece of branded media content is then delivered to the mobile devices.

This content can include a promotional game, sweepstakes, coupon, recipe or an application download."

 

The results? 

A program with Kraft, Nila Wafers and Philadelphia last year found that:

> Consumer engagement at a shelf increased to 48 seconds from a previous five to ten seconds.

> 36% of consumers that interacted with the NFC technology took a direct action from the content that was served to their mobile device (app downloads, saving a recipe or using social media to share the brand)

> Engagement levels were 12 times higher than QR codes.

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L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons

L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
ad tech startup sparkfly tries to bridge the gaps between mobile publishers, brand advertisers, major retailers and consumers.

L'Oreal has teamed up with Walgreens and Duane Reade locations in Manhattan for a mobile coupon campaign aimed at solving mobile advertising's fundamental problem: Connecting mobile ads to real-world purchases. 

Ad tech startup Sparkfly is helping the megabrands track consumers from mobile apps to point of sale.
sophiedesc's insight:

"Mobile opens a huge opportunity for them to open up their own loyalty and brand programs that they can take into retailers. The missing piece has been, 'Does it actually drive sales?'"

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Mobile Couponing Spurs Mobile Commerce Boom

Mobile Couponing Spurs Mobile Commerce Boom | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Mobile commerce has increased its overall share of online sales from 3 percent in late 2010 to 11 percent at the end of 2012. While the percentage may be small, the Internet analytics company comScore says 11 percent adds up to $18.6 billion in consumer spending — and those numbers figure to be even higher by the end of 2013.

sophiedesc's insight:

"Increasing value of mobile coupons: 

>> Mobile retail spending will hit 15% by the end of 2013. Retailers are seeing strong results from mobile couponing that extend well beyond the point of sale.

> Redemption rate is much higher than traditional print coupons — 10% of mobile coupons are ultimately used, compared with just 1% of print coupons 

> Growing base of mobile coupon users: the next 18 months should see the number of active mobile coupon users in the United States surpass 53.4 million. > Innovative couponing strategies, such as location-based offers, bring mobile customers into brick-and-mortar sites.

>> Mobile coupons allow consumer information to be collected, including offline purchases made with a mobile coupon. Knowing how consumer behavior varies between online and offline purchases would be invaluable to retailers, and help make their in-store strategies more effective."

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L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons

L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
L'Oreal has teamed up with Walgreens and Duane Reade locations in Manhattan for a mobile coupon campaign aimed at solving mobile advertising's fundamental problem: Connecting mobile ads to real-world purchases.

Via jerome leger
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La carte de fidélisation client de demain : bilan sur les innovations

La carte de fidélisation client de demain : bilan sur les innovations | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Adieu la ribambelle de cartes dans le portefeuille, ou les versions mini accrochées au porte-clefs… Tout laisse à croire que la carte de fidélisation de demain sera dématérialisée. Certaines entreprises ont d’ailleurs déjà franchi le cap, ce nouveau type de carte permettant de répondre à la fois à une attente du client, en minimisant justement son encombrement, mais aussi à celle des commerces, qui souhaitent rendre plus simple et plus accessible leur stratégie de fidélisation client. 


Via FidMe
sophiedesc's insight:

"Bien qu’ils soient particulièrement équipés (60% des français possèdent entre 3 et 10 cartes de fidélité), 52% des consommateurs n’utilisent pas leur carte de fidélité… tout simplement parce qu’ils ne les ont pas sur eux au moment de les présenter… Quelle solution ? Notre nouveau couteau suisse, le smartphone bien sûr !

>> La révolution autour des cartes de fidélité dématérialisées va donc bien au-delà d’un changement de support, le mobile remplaçant peu à peu le papier : elle offre aux marques une plus grande interactivité avec le consommateur, et leur permet également de renouveler leurs traditionnelles propositions « d’avantages », souvent éculés et parfois déceptifs…"

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These Apps Will Change The Way You Shop In The Future

These Apps Will Change The Way You Shop In The Future | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

More than 1 billion people now own smartphones, and that means that mobile commerce is exploding like never before. 

 

We've selected 11 apps that have potential to drastically change the way people shop. Some help shoppers scout out the best deals, while others create platforms for buying and selling. 

All of the apps have the potential to disrupt the retail industry. 

sophiedesc's insight:

...incl., of course, some interesting m-Couponing and m-Loyalty mobile apps (but no mention of m-Payment?!): 

 

- Grocery iQ reinvents the grocery list with modern perks.

- PoachIt ensures you get a good deal.

- Shopkick helps users survive Black Friday

- Poshmark helps you thrift shop and sell anywhere.

- Decide helps users decide what to buy and when.

- Smoopa crowd sources price-checking so you never pay too much.

- Etsy's app helps users make sense of the vast marketplace.

- Rue La La's app makes the flash-sale shopping experience better.

- Shopular means you won't have to cut coupons.

- RetailMeNot helps shoppers make the most of coupons.

- Red Laser eliminates the problem of lost loyalty cards.

 

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