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Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
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The 5 Cs of Modern Day Retailing, Personalizing Shopping With Mobile | Mobile Commerce Blog - SeeMore Interactive

The 5 Cs of Modern Day Retailing,  Personalizing Shopping With Mobile | Mobile Commerce Blog - SeeMore Interactive | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
The retail industry is undergoing an evolution with consumers starting their shopping experience even outside the brick-and-mortar stores.
sophiedesc's insight:

Create a smooth and personalized customer experience by leveraging the mobile channel, together with context based content! 

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Target leads mass merchants in driving holiday strategy via Twitter - Social networks - Mobile Commerce Daily

Target leads mass merchants in driving holiday strategy via Twitter - Social networks - Mobile Commerce Daily | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

With the majority of social media activity happening via smartphones and tablets nowadays, Target is promoting its deal program Cartwheel significantly via Twitter. Cartwheel is a Facebook and mobile app that lets consumers find and redeem coupons in-store.

sophiedesc's insight:

Great read, including a comparison of Target and Walmart Black Friday strategies in term of mobile and social engagement 

 

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