Couponing, M-Coup...
Follow
Find tag "mPayment"
3.3K views | +0 today
Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
Curated by sophiedesc
Your new post is loading...
Your new post is loading...
Rescooped by sophiedesc from Monnaies virtuelles et paiement en ligne
Scoop.it!

Apple to Build Mobile-Payments Service, Report Says

Apple to Build Mobile-Payments Service, Report Says | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Apple is serious about leveraging its 500-billion strong customer base for mobile payments, according to a new report.

Via Arnaud Parise
sophiedesc's insight:

Not really surprising - but being named Apple isn't any guarantee for success on the much-coveted and confusing mobile payment landscape 

more...
Arnaud Parise's curator insight, January 26, 2014 5:18 AM

Apple veut lancer son service de paiement mobile. #iphone #NFC #Banking

Scooped by sophiedesc
Scoop.it!

[INFOGRAPHIC] Attracting and Retaining New Customers with Mobile

[INFOGRAPHIC] Attracting and Retaining New Customers with Mobile | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
This infographic looks at how Merchants can leverage new mobile options to bring more customers in the door, and turn them from simple stop-ins to frequent patrons.
sophiedesc's insight:

"Aux États-Unis, un foyer est inscrit en moyenne à 18 programmes de fidélité, mais le manque de praticité des cartes fait qu'il n'en utilise que huit. Or, conserver un client revient six fois plus cher que l'acquérir. La dématérialisation des cartes de fidélité grâce au mobile pourrait rendre l'usage de ces cartes plus aisé et améliorer leur taux d'utilisation.

Par ailleurs, 95 % des smartphones sortis durant le deuxième semestre 2012 sont équipés pour effectuer des payements NFC. Une aubaine pour les commerçants qui n'acceptent pas les cartes de crédit."

more...
No comment yet.
Rescooped by sophiedesc from Mobile Payments
Scoop.it!

Dunkin' Donuts' mobile payments platform | MobilePaymentsToday.com

Dunkin' Donuts' mobile payments platform | MobilePaymentsToday.com | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Dunkin' Donuts introduced a new mobile payments platform, which also allows users to send gifts to friends through texting, email or Facebook.

Via Graeme Lewis
sophiedesc's insight:

I agree with Graeme! :) 

more...
Graeme Lewis's curator insight, August 12, 2013 11:08 AM

interesting. But still too clunky. The payment process should be like a single click. Tap. Zap, Scan - Done!... whatever method used, it has to be simple and very quick.

Scooped by sophiedesc
Scoop.it!

Cash Is Trash: The Future of Mobile Payment

Cash Is Trash: The Future of Mobile Payment | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Just as the magnetic strip revolutionized payment by plastic credit card, near-field communication and other fast-evolving technologies will facilitate the move to payment using mobile technologies.
sophiedesc's insight:

Do you pay e-cash? 

more...
No comment yet.
Rescooped by sophiedesc from MobileWorld
Scoop.it!

Mastercard ushers in digital wallet service to UK

Mastercard ushers in digital wallet service to UK | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

MasterPass lets users upload their payment and loyalty card details to a compatible digital wallet, which can be used on a mobile device in-store or via an online store on their desktop  to make either a payment or redeem loyalty points.


Via Màrius Garcia
sophiedesc's insight:

"The service is designed to improve the efficiency of payments in bricks and mortar outlets, as well as reduce “basket abandonment” rates on e-commerce sites by automatically providing users’ payment details when they press the MasterPass button."

more...
No comment yet.
Scooped by sophiedesc
Scoop.it!

40% of smaller merchants are using mobile credit card readers - Mobile Commerce

40% of smaller merchants are using mobile credit card readers - Mobile Commerce | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

In a sign that mobile payments are gaining significant traction with small and mid-sized merchants, 40 percent of these businesses report accepting payments at the point-of-sale via a mobile credit card reader attached to a smartphone or tablet, according to a new report from BIA/Kelsey.

sophiedesc's insight:

"Mobile is also playing a key role in the businesses’ marketing efforts, with 32 percent of SMBs using some form of mobile advertising to promote their businesses, up from 28 percent last year.

>> The adoption of mobile and social tools is transforming the way SMBs acquire and retain customers, with SMB marketing quickly becoming a two-way engagement rather than a one-way promotion.

 

"Mobile payments platforms are gaining significant traction with SMBs, with 40 percent of those surveyed stating they now accept payments at the point-of-sale with a mobile credit card reader attached to a smartphone or tablet (e.g., PayPal Here, Square, etc.). Another 16 percent plan to add this capability within the next 12 months."

more...
No comment yet.