Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
3.8K views | +0 today
Follow
Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
Curated by sophiedesc
Your new post is loading...
Your new post is loading...
Scooped by sophiedesc
Scoop.it!

NFC for on-shelf mobile campaigns: High Impact on Coupon Redemption, App Download and Shopper Engagement

NFC for on-shelf mobile campaigns: High Impact  on Coupon Redemption, App Download and Shopper Engagement | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

News America Marketing has launched an on-shelf retail program that uses near-field communication to deliver mobile coupons to consumers.

 

News America Marketing’s new SmartSource with NFC program is rolling out to the majority of the company’s 52,000 retail stores. Kraft, Nilla Wafers and Philadelphia are all brands that have tested the technology, with results suggesting that NFC is effective at increasing coupon redemption, application downloads and time spent in front of a shelf.

sophiedesc's insight:

"How it works

Embed RFID and NFC tags into on-shelf banners detect when an NFC-enabled smartphone or tablet is nearby to the marketing collateral. A piece of branded media content is then delivered to the mobile devices.

This content can include a promotional game, sweepstakes, coupon, recipe or an application download."

 

The results? 

A program with Kraft, Nila Wafers and Philadelphia last year found that:

> Consumer engagement at a shelf increased to 48 seconds from a previous five to ten seconds.

> 36% of consumers that interacted with the NFC technology took a direct action from the content that was served to their mobile device (app downloads, saving a recipe or using social media to share the brand)

> Engagement levels were 12 times higher than QR codes.

more...
No comment yet.
Scooped by sophiedesc
Scoop.it!

Target educates consumers on Mobile Shopping via in-store promotions, video

Target educates consumers on Mobile Shopping via in-store promotions, video | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Target has launched two new marketing initiatives to drive downloads of its mobile application that also educate consumers about the benefits of mobile shopping. 

The big-box retailer is using both in-store signage and an online video to drive downloads of its mobile app. The goal behind Target using these initiatives is to connect with in-store shoppers who are engaged with the digital and in-store shopping experience.

sophiedesc's insight:

"Target is smart to roll out in-store promotions of its mobile app to not only drive downloads, but also help consumers who are in a pinch in-store and are looking for quick help.

 

Target has been educating consumers on how to shop from their mobile devices for years: 

- in-app advertising campaign to promote its mobile/SMS coupons. 

- Target used in-store QR codes during the holidays last year to let consumers discretely shop 20 of the season’s most popular toys


more...
No comment yet.