Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
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Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
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Majority of US Internet Users Will Redeem Digital Coupons in 2013

Majority of US Internet Users Will Redeem Digital Coupons in 2013 | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
The US digital coupon user audience continues to grow at a steady pace. Due to a higher-than-expected number of people redeeming digital coupons in the first half of 2013, eMarketer has increased our forecast from our earlier projections.

Via jerome leger
sophiedesc's insight:

In the US,  Mobile Coupons have now officially gone mainstream ! 

"We expect one 1/3 of all 18+ smartphone users, or 42.1 million people, to use a coupon obtained via app, mobile internet, mobile barcode or SMS this year."


Digital really makes couponing more available to consumers than ever:  "New mobile coupon users will be the primary growth driver in the US digital coupon audience."

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Burgeoning Mobile Coupon Phenomenon Poised to Sweep Australian Retail Landscape

Burgeoning Mobile Coupon Phenomenon Poised to Sweep Australian Retail Landscape | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business.
sophiedesc's insight:

M-Couponing "plays a major role in driving foot traffic into stores by requiring in-store redemption, in conjunction with location alerts and expiry alerts."


"According to research conducted by eMarketer, 92.5 million US consumers redeemed a digital coupon in 2012, and this number is expected to increase significantly in 2013. Overall, mobile commerce grew from 3% of e-commerce in 2010 to 11% in 2012. This equates to US$18.6 billion in mobile transactions."

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