Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
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Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
Curated by sophiedesc
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Target leads mass merchants in driving holiday strategy via Twitter - Social networks - Mobile Commerce Daily

Target leads mass merchants in driving holiday strategy via Twitter - Social networks - Mobile Commerce Daily | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

With the majority of social media activity happening via smartphones and tablets nowadays, Target is promoting its deal program Cartwheel significantly via Twitter. Cartwheel is a Facebook and mobile app that lets consumers find and redeem coupons in-store.

sophiedesc's insight:

Great read, including a comparison of Target and Walmart Black Friday strategies in term of mobile and social engagement 

 

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Mobile Commerce: Walmart boosts Scan & Go self-checkout with Mobile Coupons

Mobile Commerce: Walmart boosts Scan & Go self-checkout with Mobile Coupons | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Walmart continues to ramp up its mobile in-store Scan & Go program by giving users the ability to clip coupons by tapping their smartphones and having the savings automatically applied when they check out.

 

Scan & Go, a feature on the Walmart application, enables users to scan merchandise in certain stores and pay at a self-checkout counter. The latest update to the app features the new digital coupon capabilities as well as the ability to scan a QR code on a printed receipt to receive an electronic version.

sophiedesc's insight:

"Mobile coupons are a quickly growing area because of the perceived benefit to consumers of being able to store coupons on their smartphones. This helps ensure that users always have their coupons with them and do not have to worry about forgetting them at home.

However, mobile coupons present some challenges, including how to redeem them in-store and accurately track them.

Another advantage mobile potentially brings to coupons is the ability to personalize them, driving adoption, usage and sales."


"For example, the Stop & Shop supermarket chain offers the Scan It! app, which enables loyalty members to scan and bag their groceries while also providing access to exclusive, personalized offers. The retailer reports a 10 percent lift in spending from customers that use Scan It!."

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Jen Matrisciano's curator insight, September 16, 2014 12:23 PM

Love the idea of mobile coupons!! I only use an iphone and do not have  a computer, so for me, and I'm sure I'm not alone, I am unable to pint coupons, which I lose a boat load of savings, freebies an deals, I'm just a stay at home mom trying to save a dime like everyone else!! So let's push for these mobile coupons so that EVERYONE can enjoy the same savings without the hassle of clipping, printing and organizing!!