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Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
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Majority of US Internet Users Will Redeem Digital Coupons in 2013

Majority of US Internet Users Will Redeem Digital Coupons in 2013 | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
The US digital coupon user audience continues to grow at a steady pace. Due to a higher-than-expected number of people redeeming digital coupons in the first half of 2013, eMarketer has increased our forecast from our earlier projections.

Via jerome leger
sophiedesc's insight:

In the US,  Mobile Coupons have now officially gone mainstream ! 

"We expect one 1/3 of all 18+ smartphone users, or 42.1 million people, to use a coupon obtained via app, mobile internet, mobile barcode or SMS this year."


Digital really makes couponing more available to consumers than ever:  "New mobile coupon users will be the primary growth driver in the US digital coupon audience."

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U.S. Mid-Year 2013 CPG Coupon Industry Facts - Reported By NCH, July 2013

Source: NCH Marketing Services, Inc., Mid-Year 2013 Coupon Facts Report

 

>> CPG Coupon Distribution and Redemption Volume and Media Trends in the US. 

sophiedesc's insight:

Paper vs. Paperless Coupons 2013: 

 

Coupon Distribution: 

"FSI Grew From 89.7% To 91.1% Of All Coupons Distributed While Digital Coupons Sustain Double Digit Growth Rates."

 

Coupon redemption :

"FSI Continues To Represent The Majority Of Redemption Volume,
And Digital Coupon Formats Have Grown, Reaching 6.1% Of The Total For Internet Print At Home And 2.5% For Paperless."

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Mobile Commerce: Walmart boosts Scan & Go self-checkout with Mobile Coupons

Mobile Commerce: Walmart boosts Scan & Go self-checkout with Mobile Coupons | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Walmart continues to ramp up its mobile in-store Scan & Go program by giving users the ability to clip coupons by tapping their smartphones and having the savings automatically applied when they check out.

 

Scan & Go, a feature on the Walmart application, enables users to scan merchandise in certain stores and pay at a self-checkout counter. The latest update to the app features the new digital coupon capabilities as well as the ability to scan a QR code on a printed receipt to receive an electronic version.

sophiedesc's insight:

"Mobile coupons are a quickly growing area because of the perceived benefit to consumers of being able to store coupons on their smartphones. This helps ensure that users always have their coupons with them and do not have to worry about forgetting them at home.

However, mobile coupons present some challenges, including how to redeem them in-store and accurately track them.

Another advantage mobile potentially brings to coupons is the ability to personalize them, driving adoption, usage and sales."


"For example, the Stop & Shop supermarket chain offers the Scan It! app, which enables loyalty members to scan and bag their groceries while also providing access to exclusive, personalized offers. The retailer reports a 10 percent lift in spending from customers that use Scan It!."

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Jen Matrisciano's curator insight, September 16, 12:23 PM

Love the idea of mobile coupons!! I only use an iphone and do not have  a computer, so for me, and I'm sure I'm not alone, I am unable to pint coupons, which I lose a boat load of savings, freebies an deals, I'm just a stay at home mom trying to save a dime like everyone else!! So let's push for these mobile coupons so that EVERYONE can enjoy the same savings without the hassle of clipping, printing and organizing!!

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L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons

L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
ad tech startup sparkfly tries to bridge the gaps between mobile publishers, brand advertisers, major retailers and consumers.

L'Oreal has teamed up with Walgreens and Duane Reade locations in Manhattan for a mobile coupon campaign aimed at solving mobile advertising's fundamental problem: Connecting mobile ads to real-world purchases. 

Ad tech startup Sparkfly is helping the megabrands track consumers from mobile apps to point of sale.
sophiedesc's insight:

"Mobile opens a huge opportunity for them to open up their own loyalty and brand programs that they can take into retailers. The missing piece has been, 'Does it actually drive sales?'"

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Showrooming : + 400% en un an. La solution? Les réductions en magasin !

Showrooming : + 400% en un an. La solution? Les réductions en magasin ! | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

D’après une étude réalisée auprès de 1300 acheteurs par Parago aux USA, le showrooming, cette pratique de lèche vitrine mobile en magasin, concerne désormais 1 acheteur sur 3 et a augmenté de 400% en un an.

Selon Parago, 58% des propriétaires de Smartphones pratiquent le Showrooming en magasin, une pratique qui touche l’ensemble des catégories de produits et toutes les catégories de prix.


Via Véronique LIORET
sophiedesc's insight:

L'étude complète de Parago disponible ici: http://bit.ly/12QG2XK

> Les raisons des mobinaurtes les poussant à effectuer des recherches produits en magasin? Le PRIX!! 46% pour comparer les prix, 24% pour consulter des avis consommateurs. 

> Amazon, le site N°1 sur lesquels les consommateurs effectuent leurs comparaisons de Prix - 2x  fois plus que sur Google! 

>> AVIS: Selon l'étude, les distributeurs offrant des services de pricing dynamique assortis de REDUCTIONS permettent d’enracinr les pratiques d’achats et la fidélité à l’enseigne physique! 

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Véronique LIORET's curator insight, July 25, 2013 10:59 AM

'L’étude note qu’une différence de 5 dollars suffit à faire basculer le comportement d’achat en faveur d’Amazon. 41% des showroomers comparent les produits quelques soit leur prix. 23% le font au dessus de 20 dollars, 21% au dessus de 50 dollars et 14% au dessus de 50 dollars.'

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[REPORT] Retailers lag on coupon, loyalty opportunities with Mobile Wallets

[REPORT] Retailers lag on coupon, loyalty opportunities with Mobile Wallets | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Consumers are looking for, not finding non-payment services with mobile wallets 
While 85% of consumers say they expect to receive some kind of perk other than making payments from mobile wallets, fewer than 1 in 5 say they have noticed retailers offering such services, according to a report by Vibes. The most popular benefits that consumers look for are digitizing and organizing paper items, such as coupons and loyalty programs. These take on added importance because consumers also say they still find swiping a credit card easier than paying via mobile, said Vibes' Mark Tack

sophiedesc's insight:

Key Findings: 

> "Digitizing paper items (22%) and organizing coupons and loyalty cards (19%) are the top benefits of Mobile Wallets" 

>>The opportunity for retailers should be more focused on leveraging Mobile Wallets to offer deals and incentives and drive deeper engagement and loyalty with their customers.

 

"Mobile Wallet Consumer Report- Non-payment opportunities for marketers" available here: http://bit.ly/1dcxF2D

 

[Survey among 1,000 smartphone owners from their online opinion panel.
All respondents are age 18 or older and living in the continental United States.]

 

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CPG Coupon Distribution Trends, H1 2009 - H1 2013 [CHART]

CPG Coupon Distribution Trends, H1 2009 - H1 2013 [CHART] | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
After a couple of years of decline, the volume of coupons distributed by CPG marketers rose by 1.8% year-over-year in the first half of this year.
sophiedesc's insight:

Souce: NCH Marketing Services 

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NFC for on-shelf mobile campaigns: High Impact on Coupon Redemption, App Download and Shopper Engagement

NFC for on-shelf mobile campaigns: High Impact  on Coupon Redemption, App Download and Shopper Engagement | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

News America Marketing has launched an on-shelf retail program that uses near-field communication to deliver mobile coupons to consumers.

 

News America Marketing’s new SmartSource with NFC program is rolling out to the majority of the company’s 52,000 retail stores. Kraft, Nilla Wafers and Philadelphia are all brands that have tested the technology, with results suggesting that NFC is effective at increasing coupon redemption, application downloads and time spent in front of a shelf.

sophiedesc's insight:

"How it works

Embed RFID and NFC tags into on-shelf banners detect when an NFC-enabled smartphone or tablet is nearby to the marketing collateral. A piece of branded media content is then delivered to the mobile devices.

This content can include a promotional game, sweepstakes, coupon, recipe or an application download."

 

The results? 

A program with Kraft, Nila Wafers and Philadelphia last year found that:

> Consumer engagement at a shelf increased to 48 seconds from a previous five to ten seconds.

> 36% of consumers that interacted with the NFC technology took a direct action from the content that was served to their mobile device (app downloads, saving a recipe or using social media to share the brand)

> Engagement levels were 12 times higher than QR codes.

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Mobile Couponing Spurs Mobile Commerce Boom

Mobile Couponing Spurs Mobile Commerce Boom | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Mobile commerce has increased its overall share of online sales from 3 percent in late 2010 to 11 percent at the end of 2012. While the percentage may be small, the Internet analytics company comScore says 11 percent adds up to $18.6 billion in consumer spending — and those numbers figure to be even higher by the end of 2013.

sophiedesc's insight:

"Increasing value of mobile coupons: 

>> Mobile retail spending will hit 15% by the end of 2013. Retailers are seeing strong results from mobile couponing that extend well beyond the point of sale.

> Redemption rate is much higher than traditional print coupons — 10% of mobile coupons are ultimately used, compared with just 1% of print coupons 

> Growing base of mobile coupon users: the next 18 months should see the number of active mobile coupon users in the United States surpass 53.4 million. > Innovative couponing strategies, such as location-based offers, bring mobile customers into brick-and-mortar sites.

>> Mobile coupons allow consumer information to be collected, including offline purchases made with a mobile coupon. Knowing how consumer behavior varies between online and offline purchases would be invaluable to retailers, and help make their in-store strategies more effective."

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Burgeoning Mobile Coupon Phenomenon Poised to Sweep Australian Retail Landscape

Burgeoning Mobile Coupon Phenomenon Poised to Sweep Australian Retail Landscape | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business.
sophiedesc's insight:

M-Couponing "plays a major role in driving foot traffic into stores by requiring in-store redemption, in conjunction with location alerts and expiry alerts."


"According to research conducted by eMarketer, 92.5 million US consumers redeemed a digital coupon in 2012, and this number is expected to increase significantly in 2013. Overall, mobile commerce grew from 3% of e-commerce in 2010 to 11% in 2012. This equates to US$18.6 billion in mobile transactions."

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