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Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
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TARGET.COM, LEADER DANS LA DISTRIBUTION DE COUPONS DIGITAUX

TARGET.COM, LEADER DANS LA DISTRIBUTION DE COUPONS DIGITAUX | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Au premier semestre 2013, Target.com a maintenu sa position de leader dans la distribution de coupons digitaux suivi de Kroger.com et Safeway.com.

Via Jérémie Quéret
sophiedesc's insight:

Avec en moyenne 109 000 visites quotidiennes sur sa page web dédiée à la distribution de coupons digitaux, Target.com arrive en tête du classement.

A noter : Déclin de la distribution de coupons load-to-card, parallèlement à l'arrivée des coupons load-to-wallet et la progression du print-at-home. 

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Infographic: Holiday Guide to Mobile Marketing - Marketing Technology Blog

Infographic: Holiday Guide to Mobile Marketing - Marketing Technology Blog | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Black Friday is almost here and 55% of consumers utilize a shopping app on their smartphone each week!

 

This infographic from Blue Chip Marketing provides data on just what kind of strategies those mobile users are looking for. Understanding the location, the time of day, the demographics of your user can help drive quite mobile purchases. And providing a means to recommend purchases and build shopping lists can help, too!

sophiedesc's insight:

Why, how and when retailers can leverage mobile commerce to drive in-store purchases? This Infographic provides a comprehensive overview about demographics, usages and shopping habits of U.S. mobile consumers to help stores build a solid mobile strategy. 

 

Let's take a closer look at the impressive facts about the mobile coupon apps predominancy: 

 

> Not surprinsingly, Coupon apps still come first:  these store app users claim to use more mobile couponing than any further apps (25%).

> Getting coupons stays at 53% the biggest incentive to use mobile shopping.

> As for the 'When', 72% mobile shoppers use their mCoupon-Apps BEFORE shopping (vs/ 42% while in-store and only 6% post-shopping). 

 

So mobile coupons (Apps) may be the winning Mobile-to-store tactic of this coming holiday season! :)

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[REPORT] Retailers lag on coupon, loyalty opportunities with Mobile Wallets

[REPORT] Retailers lag on coupon, loyalty opportunities with Mobile Wallets | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Consumers are looking for, not finding non-payment services with mobile wallets 
While 85% of consumers say they expect to receive some kind of perk other than making payments from mobile wallets, fewer than 1 in 5 say they have noticed retailers offering such services, according to a report by Vibes. The most popular benefits that consumers look for are digitizing and organizing paper items, such as coupons and loyalty programs. These take on added importance because consumers also say they still find swiping a credit card easier than paying via mobile, said Vibes' Mark Tack

sophiedesc's insight:

Key Findings: 

> "Digitizing paper items (22%) and organizing coupons and loyalty cards (19%) are the top benefits of Mobile Wallets" 

>>The opportunity for retailers should be more focused on leveraging Mobile Wallets to offer deals and incentives and drive deeper engagement and loyalty with their customers.

 

"Mobile Wallet Consumer Report- Non-payment opportunities for marketers" available here: http://bit.ly/1dcxF2D

 

[Survey among 1,000 smartphone owners from their online opinion panel.
All respondents are age 18 or older and living in the continental United States.]

 

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CPG Coupon Distribution Trends, H1 2009 - H1 2013 [CHART]

CPG Coupon Distribution Trends, H1 2009 - H1 2013 [CHART] | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
After a couple of years of decline, the volume of coupons distributed by CPG marketers rose by 1.8% year-over-year in the first half of this year.
sophiedesc's insight:

Souce: NCH Marketing Services 

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NFC for on-shelf mobile campaigns: High Impact on Coupon Redemption, App Download and Shopper Engagement

NFC for on-shelf mobile campaigns: High Impact  on Coupon Redemption, App Download and Shopper Engagement | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

News America Marketing has launched an on-shelf retail program that uses near-field communication to deliver mobile coupons to consumers.

 

News America Marketing’s new SmartSource with NFC program is rolling out to the majority of the company’s 52,000 retail stores. Kraft, Nilla Wafers and Philadelphia are all brands that have tested the technology, with results suggesting that NFC is effective at increasing coupon redemption, application downloads and time spent in front of a shelf.

sophiedesc's insight:

"How it works

Embed RFID and NFC tags into on-shelf banners detect when an NFC-enabled smartphone or tablet is nearby to the marketing collateral. A piece of branded media content is then delivered to the mobile devices.

This content can include a promotional game, sweepstakes, coupon, recipe or an application download."

 

The results? 

A program with Kraft, Nila Wafers and Philadelphia last year found that:

> Consumer engagement at a shelf increased to 48 seconds from a previous five to ten seconds.

> 36% of consumers that interacted with the NFC technology took a direct action from the content that was served to their mobile device (app downloads, saving a recipe or using social media to share the brand)

> Engagement levels were 12 times higher than QR codes.

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US Brands turn to mobile coupons to grow appeal

US Brands turn to mobile coupons to grow appeal | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Organic food manufacturer Yeo Valley looks to mobile couponing to expand appeal in the absence of a loyalty programme. They are hoping insights from its mobile couponing activity can help it to create more targeted promotions.

sophiedesc's insight:

US Brands Insights on mobile couponing. 

 

"With consumer interest growing rapidly and mobile couponing becoming easier to implement, several brands are looking to exploit the discipline while it is still in its infancy. Kellogg’s, United Biscuits and General Mills have all made investments in the area in recent months, although efforts have been hampered somewhat by supermarkets’ reluctance to accept mobile coupons in-store."

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Digital Coupons Find New Use - Employee Benefits | Digital - Advertising Age

Digital Coupons Find New Use - Employee Benefits  | Digital - Advertising Age | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

NutriSavings Gives Employees Digital Coupons to Eat Better - Joint venture between startup savingstar and third-party benefits firm edenred gives employees e-coupons for healthier foods.

sophiedesc's insight:

NutriSavings, JV between SavingStar & Edenred - Good Idea :)  

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Target leads mass merchants in driving holiday strategy via Twitter - Social networks - Mobile Commerce Daily

Target leads mass merchants in driving holiday strategy via Twitter - Social networks - Mobile Commerce Daily | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

With the majority of social media activity happening via smartphones and tablets nowadays, Target is promoting its deal program Cartwheel significantly via Twitter. Cartwheel is a Facebook and mobile app that lets consumers find and redeem coupons in-store.

sophiedesc's insight:

Great read, including a comparison of Target and Walmart Black Friday strategies in term of mobile and social engagement 

 

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Majority of US Internet Users Will Redeem Digital Coupons in 2013

Majority of US Internet Users Will Redeem Digital Coupons in 2013 | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
The US digital coupon user audience continues to grow at a steady pace. Due to a higher-than-expected number of people redeeming digital coupons in the first half of 2013, eMarketer has increased our forecast from our earlier projections.

Via jerome leger
sophiedesc's insight:

In the US,  Mobile Coupons have now officially gone mainstream ! 

"We expect one 1/3 of all 18+ smartphone users, or 42.1 million people, to use a coupon obtained via app, mobile internet, mobile barcode or SMS this year."


Digital really makes couponing more available to consumers than ever:  "New mobile coupon users will be the primary growth driver in the US digital coupon audience."

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U.S. Mid-Year 2013 CPG Coupon Industry Facts - Reported By NCH, July 2013

Source: NCH Marketing Services, Inc., Mid-Year 2013 Coupon Facts Report

 

>> CPG Coupon Distribution and Redemption Volume and Media Trends in the US. 

sophiedesc's insight:

Paper vs. Paperless Coupons 2013: 

 

Coupon Distribution: 

"FSI Grew From 89.7% To 91.1% Of All Coupons Distributed While Digital Coupons Sustain Double Digit Growth Rates."

 

Coupon redemption :

"FSI Continues To Represent The Majority Of Redemption Volume,
And Digital Coupon Formats Have Grown, Reaching 6.1% Of The Total For Internet Print At Home And 2.5% For Paperless."

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Mobile Commerce: Walmart boosts Scan & Go self-checkout with Mobile Coupons

Mobile Commerce: Walmart boosts Scan & Go self-checkout with Mobile Coupons | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Walmart continues to ramp up its mobile in-store Scan & Go program by giving users the ability to clip coupons by tapping their smartphones and having the savings automatically applied when they check out.

 

Scan & Go, a feature on the Walmart application, enables users to scan merchandise in certain stores and pay at a self-checkout counter. The latest update to the app features the new digital coupon capabilities as well as the ability to scan a QR code on a printed receipt to receive an electronic version.

sophiedesc's insight:

"Mobile coupons are a quickly growing area because of the perceived benefit to consumers of being able to store coupons on their smartphones. This helps ensure that users always have their coupons with them and do not have to worry about forgetting them at home.

However, mobile coupons present some challenges, including how to redeem them in-store and accurately track them.

Another advantage mobile potentially brings to coupons is the ability to personalize them, driving adoption, usage and sales."


"For example, the Stop & Shop supermarket chain offers the Scan It! app, which enables loyalty members to scan and bag their groceries while also providing access to exclusive, personalized offers. The retailer reports a 10 percent lift in spending from customers that use Scan It!."

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L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons

L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
ad tech startup sparkfly tries to bridge the gaps between mobile publishers, brand advertisers, major retailers and consumers.

L'Oreal has teamed up with Walgreens and Duane Reade locations in Manhattan for a mobile coupon campaign aimed at solving mobile advertising's fundamental problem: Connecting mobile ads to real-world purchases. 

Ad tech startup Sparkfly is helping the megabrands track consumers from mobile apps to point of sale.
sophiedesc's insight:

"Mobile opens a huge opportunity for them to open up their own loyalty and brand programs that they can take into retailers. The missing piece has been, 'Does it actually drive sales?'"

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Coupons & the Gradual Migration to Mobile 05/02/2013

Coupons & the Gradual Migration to Mobile 05/02/2013 | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

"Those mobile coupons keep coming, mainly because they work.

Going through a new study by BI Intelligence confirms what various other research has been finding, that mobile coupons are small, but effective and growing.

The study points out that the number of mobile coupons is expected to increase to 53 million a year by next year."

sophiedesc's insight:

> "Coupons will have to move to mobile" 

 

"More significantly is the redemption rate of 10% compared to the 1% redemption rate of traditional coupons."


"The reasons retailer brands offer coupons through digital means such as apps and mobile websites are to drive digital revenue, increase foot traffic to stores, gather data and build relationships, according to the BI Intelligence study."

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Google Introduces Digital Couponing And Loyalty Solution "Zavers"

Google Introduces Digital Couponing And Loyalty Solution "Zavers" | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Google has tried its hand over the years at couponing and loyalty marketing. It has done so using a number of different approaches: Google Coupons, Google Offers, Google Offer Ads, Google Wallet and the now-defunct Punchd.
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