Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
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Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
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Mobile Couponing: Will 2013 see the end of paper couponing fraud?

Mobile Couponing: Will 2013 see the end of paper couponing fraud? | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Mobile couponing service enables brands to save £150 million in paper couponing fraud each year.

The UK’s £500million voucher and coupon market is vital to both manufacturers and retailers as they struggle to attract customers in these tough economic times. However, although paper couponing is seen as a valuable marketing tool, it is estimated that around 30% of all coupons used are subject to fraud.,

sophiedesc's insight:

"“The most obvious advantage of mobile couponing is there is no paper involved, thus making it free from forgery. Now couponing has become an automated process which gives consumers relevant coupons as a result of their purchase history. Entitlement is key. We can tell exactly who is entitled to a coupon and who is not by verifying their shopping receipts. Therefore, we have the exact numbers of who should be using their m-coupons and who should not."

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Kellogg's lobbies supermarkets to accept mobile coupons | News | Marketing Week

Kellogg's lobbies supermarkets to accept mobile coupons | News | Marketing Week | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

"Kellogg is working with Google and other partners to lobby the big supermarkets across Europe into accepting mobile coupons in-store."

sophiedesc's insight:

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FMCG manufacturers take initiatives to force POS acceptance of mobile coupons. However, the biggest challenge is still to integrate the m-coupon redemption process into the EPOS system of food retailers.

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[Couponing] Bownty s’offre le français SmapIn, un réseau social de bons plans de quartier

[Couponing] Bownty s’offre le français SmapIn, un réseau social de bons plans de quartier | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Cette acquisition s'inscrit dans la stratégie d'internationalisation du spécialiste danois du commerce web to store.  L’agrégateur de deal danois Bownty vient de racheter la jeune pousse française SmapIn


Via Sébastien Carensac
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