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Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
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Twitter will let stores woo customers with location-specific tweets

Twitter will let stores woo customers with location-specific tweets | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Like every other nascent social network, Twitter's ads sell because of the user data it's gathering. You can see promoted tweets based on who you follow, what TV shows are on, or what city you're...
sophiedesc's insight:

A promising new feature on Twitter to drive in-store traffic... and a further social / mobile way to address new customer with promotions and coupons! 

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Social Media Marketing Trends in 2013 infographic

Social Media Marketing Trends in 2013 infographic | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Social Media Marketing Trends in 2013 Social media marketing refers to the process of gaining
sophiedesc's insight:

Marketing (r)evolution through Social Media:

 

> Earned media rather paid media

 

> Shift from monolog to dialog marketing / from siloed to omnichannel marketing campaigns

 

> Consumers as the new brand's ambassadors thanks to social incentives:

"3. Social influence moves beyond ‘like’ to incentive driven recommendations" / "5. Discounts and giveaways will incentivize social sharing of branding content"

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