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Target leads mass merchants in driving holiday strategy via Twitter - Social networks - Mobile Commerce Daily

Target leads mass merchants in driving holiday strategy via Twitter - Social networks - Mobile Commerce Daily | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

With the majority of social media activity happening via smartphones and tablets nowadays, Target is promoting its deal program Cartwheel significantly via Twitter. Cartwheel is a Facebook and mobile app that lets consumers find and redeem coupons in-store.

sophiedesc's insight:

Great read, including a comparison of Target and Walmart Black Friday strategies in term of mobile and social engagement 

 

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TARGET & FACEBOOK: Retail Store, Social Network Put New Spin On Couponing.

TARGET & FACEBOOK: Retail Store, Social Network Put New Spin On Couponing. | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Target has teamed up with Facebook to put a spin on saving, with the new digital saving program "Cartwheel".

In an attempt to reinvent the “couponing” wheel Target and Facebook have collaborated to launch 700 new offers with a social twist.

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Target educates consumers on Mobile Shopping via in-store promotions, video

Target educates consumers on Mobile Shopping via in-store promotions, video | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

Target has launched two new marketing initiatives to drive downloads of its mobile application that also educate consumers about the benefits of mobile shopping. 

The big-box retailer is using both in-store signage and an online video to drive downloads of its mobile app. The goal behind Target using these initiatives is to connect with in-store shoppers who are engaged with the digital and in-store shopping experience.

sophiedesc's insight:

"Target is smart to roll out in-store promotions of its mobile app to not only drive downloads, but also help consumers who are in a pinch in-store and are looking for quick help.

 

Target has been educating consumers on how to shop from their mobile devices for years: 

- in-app advertising campaign to promote its mobile/SMS coupons. 

- Target used in-store QR codes during the holidays last year to let consumers discretely shop 20 of the season’s most popular toys


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