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Couponing, M-Couponing, E-Couponing, M-Wallet & Co.
Featuring the latest Couponing Tips & News, successful Coupon Campaigns, & Couponing Solutions/Technology for Brands & Retailers
Curated by sophiedesc
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40% of smaller merchants are using mobile credit card readers - Mobile Commerce

40% of smaller merchants are using mobile credit card readers - Mobile Commerce | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

In a sign that mobile payments are gaining significant traction with small and mid-sized merchants, 40 percent of these businesses report accepting payments at the point-of-sale via a mobile credit card reader attached to a smartphone or tablet, according to a new report from BIA/Kelsey.

sophiedesc's insight:

"Mobile is also playing a key role in the businesses’ marketing efforts, with 32 percent of SMBs using some form of mobile advertising to promote their businesses, up from 28 percent last year.

>> The adoption of mobile and social tools is transforming the way SMBs acquire and retain customers, with SMB marketing quickly becoming a two-way engagement rather than a one-way promotion.

 

"Mobile payments platforms are gaining significant traction with SMBs, with 40 percent of those surveyed stating they now accept payments at the point-of-sale with a mobile credit card reader attached to a smartphone or tablet (e.g., PayPal Here, Square, etc.). Another 16 percent plan to add this capability within the next 12 months."

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The Future of Mobility [Infographic]

The Future of Mobility [Infographic] | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

An astounding 80 percent of the world’s population now has a mobile phone—and 84 percent is unwilling to go a single day without their phone. About 45 percent of Americans say they can’t go more than a few hours without checking their phones. In 2012 there were five billion mobile phones in the world—1.8 billion of these were smart phones.

 

Facebook now reaches 76 percent of the smartphone market, and it accounts for 23 percent of total time spent using apps each month.

The next five most used applications are Google apps, and they account for 10 percent of app usage time. One of the latest smartphone trends is that things are getting less touchy but more sensitive. Gestures and other non-tap inputs are on the rise. Casting a sidelong glance, for example, can pause a video. Some apps are being developed that will switch from manual to voice to text to gesture, depending on what you are doing...


Via Lauren Moss, Ubleam
sophiedesc's insight:

Mobile Commerce: 

 

> "Mobile Shopping accounted for 11% of e-commerce in the 4th quarter of 2012 (up from 3% 2 years earlier)."

> Roughly 58% of smartphone users have made purchases on their smartphones.

> These Mobile Shoppers typically use smartphones for 50 to 60% of the Shopping."

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Rein Hof's curator insight, July 8, 2013 12:19 PM

Voor een ieder die zich nog afvraagt waarom mobile content belangrijk is.. 

Mobile is dé manier om in cotact te blijven. En of je nu een commercieel bedrijf bent wat graag een product aan de man brengt, of je bent dienstverlener of overheid. Het maakt niet meer uit. Geen mobile ontent, geen engagement. Niet meer boeien en binden. Tja.. Wie kan zich dat nu nog permiteren? 

Christel Binnie's curator insight, July 10, 2013 10:09 PM

80 percent of the world’s population now has a mobile phone, and other interesting facts.

Katie Muirhead's curator insight, August 20, 2014 12:17 PM

Seeking to manage our attention and avoid distraction is one thing, but first we need to be aware of where our attention is going. As smartphones are increasingly used, this infographic highlights in just what way we use our phones. 1 in 5 people check their phone every ten minutes... something tells me that the smartphone may be one of the biggest sources of modern distraction!

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I’m Still Waiting for My Phone to Become My Wallet

I’m Still Waiting for My Phone to Become My Wallet | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

It’s long been predicted that consumers would be able to wave their cellphones to buy everything from clothes in a department store to beers in a bar. Why isn’t it happening?

sophiedesc's insight:

“Mobile payments are trying to solve a problem that doesn’t exist for most people. You don’t hear people moaning about how hard it is to pay with their credit cards or debit cards.

The biggest problem for paying by cellphone is that so many kinds of businesses are competing to offer services. Companies as varied as phone carriers, banks, credit card companies and technology start-ups have had plans to get into the mobile payment business, but many are locking horns over who can profit the most."

A méditer...

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Benoit Boutry's curator insight, July 28, 2013 9:35 AM

Les moyens techniques sont prêts, il reste à créer l'usage.

Ce sont les commerçants qui sont en première ligne pour attirer les clients vers les solutions mobiles , avec des programmes de fidélité et une nouvelle expérience d'achat.

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PayPal destroys Google Wallet, MasterCard, Square, and Visa in digital wallet study

PayPal destroys Google Wallet, MasterCard, Square, and Visa in digital wallet study | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

The good news, if you’re PayPal, is that almost three quarters of Americans know about you and your digital wallet solution. The bad news is that under half of them really understand what a digital wallet is.


Via FidMe
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