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How Groupon Is Trying To Win Back Small Businesses

How Groupon Is Trying To Win Back Small Businesses | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
The daily deal site is trying to make friendly with small-business owners--but will it be enough to turn around their fortunes?

 

Many small-business owners have a love-hate relationship with Groupon (and, to be fair, with “daily deal” or “flash sale” sites overall). On one hand, they can be a great marketing tool and reel in new customers. On the other, daily deal sites force businesses to undercut their own prices and can lead to a frenzy of negative online reviews if the business can’t handle the business surge generated by the deals.

sophiedesc's insight:

Groupon is:

> Expanding its affiliate marketing efforts.

> Promoting its own mobile payments platform.

> Letting customers book restaurants online.

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Why Groupon Is Poised For Collapse | TechCrunch

Why Groupon Is Poised For Collapse | TechCrunch | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it
Imagine you're a small business owner. You have to choose between two propositions:

You can pay $62,500 for marketing. You'll get a whole lot of customers coming through your door. No guarantees if they will ever come back, but they'll come once.
sophiedesc's insight:

"Businesses are being sold incredibly expensive advertising campaigns that are disguised as “no risk” ways to acquire new customers. In reality, there’s a lot of risk. With a newspaper ad, the maximum you can lose is the amount you paid for the ad. With Groupon, your potential losses can increase with every Groupon customer who walks through the door and put the existence of your business at risk."

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40% of smaller merchants are using mobile credit card readers - Mobile Commerce

40% of smaller merchants are using mobile credit card readers - Mobile Commerce | Couponing, M-Couponing, E-Couponing, M-Wallet & Co. | Scoop.it

In a sign that mobile payments are gaining significant traction with small and mid-sized merchants, 40 percent of these businesses report accepting payments at the point-of-sale via a mobile credit card reader attached to a smartphone or tablet, according to a new report from BIA/Kelsey.

sophiedesc's insight:

"Mobile is also playing a key role in the businesses’ marketing efforts, with 32 percent of SMBs using some form of mobile advertising to promote their businesses, up from 28 percent last year.

>> The adoption of mobile and social tools is transforming the way SMBs acquire and retain customers, with SMB marketing quickly becoming a two-way engagement rather than a one-way promotion.

 

"Mobile payments platforms are gaining significant traction with SMBs, with 40 percent of those surveyed stating they now accept payments at the point-of-sale with a mobile credit card reader attached to a smartphone or tablet (e.g., PayPal Here, Square, etc.). Another 16 percent plan to add this capability within the next 12 months."

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