KupiKupon to leverage Celltick’s Real Time Coupon Server for daily mobile deals in Russia and Ukraine
|Scooped by sophiedesc|
Interesting initiative on the Mobile Coupon market in Eastern Europe:
"Celltick’s mobile couponing solution will allow KupiKupon to effectively reach and intelligently target consumers in real time for mobile coupons that can be redeemed in store or online. In addition to benefitting from easy and quick access to coupons on their mobile while on the go, consumers will have the opportunity to purchase deals directly from their mobile phones. Consumers can “Click-to-Coupon” to initiate a micro-transaction against the mobile coupon that is billed through the mobile operator."
"In the last two years, Russia has become one of the biggest internet markets in Europe. Notwithstanding the reluctance of some Russian consumers to make purchases online, another challenge is their longtime distrust of credit and debit cards. In this country of 140 million people, there are only 11 million credit cards in circulation. Therefore, the ability for KupiKupon consumers to purchase coupons via mobile offers a unique solution to this issue while also increasing redemption rates for merchants."